A presentation to the Oregon Association of REALTORS(R) on effective fundraising techniques

1. Let Me Guess… You’re Asking for MORE ? How REALTOR® Investments in the REALTOR® Action Fund WILL Make the Difference!

4. Why Should REALTORS® Foot the Bill?

9. Average Cost of Oregon’s Campaigns since 1992

12. Valuing Influence 54% 45% $2.4 million Credit Union National Association 3% 96% $2.6 million American Association for Justice 15% 85% $2.7 million Laborers Union 64% 36% $2.7 million American Bankers Association 21% 78% $2.8 million Operating Engineers Union 3% 97% $2.8 million IBEW (Labor – Electrical Workers) 70% 30% $2.8 million National Auto Dealers Association 73% 26% $2.9 million NAHB (Builders) 69% 31% $3 million National Beer Wholesalers 51% 49% $3.8 million NAR Rep Dem $ Top PACs 1-10

13. Valuing Influence 27% 72% $1.9 million IAFF (Fire Fighters) 9% 91% $1.9 million Plumbers & Pipe-fitters Union 69% 31% $2 million American Medical Association 1% 98% $2 million Municipal Labor 8% 91% $2.1 million Teamsters Union 1% 99% $2.1 million American Federation of Teachers 1% 99% $2.2 million United Auto Workers 67% 32% $2.2 million UPS 25% 74% $2.3 million Carpenters & Joiner Union 66% 34% $2.3 million AT&T Rep Dem $ Top PACs 11-20

14. The REALTOR® Party $1.9 million $1.8 million #1 PAC in terms of $ Most Bi-partisan PAC Largest Single Industry PAC

15. Business Group Giving Top 9 Business PACs gave $24 million in 2006 $15.5 million $8.5 million

16. Labor Group Giving Top 10 Labor PACs gave $22.5 million in 2006 $2.5 million $20 million

17. Advocates for Housing Advocates for Housing PACs gave $11.7 million in 2006 $7 million $4.7 million

18. Advocates Against Housing Anti-Housing PACs gave $20.3 million in 2006 $2 million $18.3 million

20. Even Oregon Dollars are Growing

26. Step 3 – Set Your Goals

27. Step 4 – Refine Your Ask * Estimated 3000 $50 - $100 New Agents 7000 $100 - $500 Mid Career 7000 $500 + Up Veterans 500 $1000 + Up Brokers / Managers 500 $1000 + Up Leadership Pool of Potential Investors* Requested Investment Membership Type

28. Step 4 – Refine Your Ask * Estimated 20 $50 - $100 New Agents 35 $100 - $500 Mid Career 30 $500 + Up Veterans 5 $1000 + Up Brokers / Managers 10 $1000 + Up Leadership Small Association Investor Pool* Requested Investment Membership Type

29. Step 4 – Refine Your Ask * Estimated 100 $50 - $100 New Agents 200 $100 - $500 Mid Career 200 $500 + Up Veterans 30 $1000 + Up Brokers / Managers 20 $1000 + Up Leadership Med Association Investor Pool* Requested Investment Membership Type

30. Step 4 – Refine Your Ask * Estimated 300 $50 - $100 New Agents 500 $100 - $500 Mid Career 500 $500 + Up Veterans 200 $1000 + Up Brokers / Managers 40 $1000 + Up Leadership Large Association Investor Pool* Requested Investment Membership Type

31. Local Association’s Part Targets for Local Associations

32. Translates to REAL DOLLARS Totals for Oregon

38. Step 10 – Create a Presence What Role does PAC Fundraising Play in - Focus on 1 item a month and in 1 year you’ll be EVERYWHERE! Community Involvement Affiliate Network Caravan / MLS Meetings Designations Agent Network Transactions Settlements Farm Area Client Network E-mail Marketing Your Office

39. Let Me Guess… You’re Asking for MORE ? CHIP AHLSWEDE www.RegalStrategies.com [email_address] (714) 402-1430