Zed Studios wants to produce a short horror film called Devil's Playground for teenagers aged 14-16 in East London. The purpose is to raise awareness about the dangers of talking to strangers online or in person. It will be distributed on platforms like YouTube, cinemas, iTunes and shown in schools. The documentary series BBC's Life of Mammals aims to inform viewers about the lives of mammals like tigers through narration and facts. It targets those interested in nature and predators. A 1991 TV advertisement for Fairy Liquid targets housewives doing dishes to promote the product as leaving hands feeling squeaky clean. It uses gender stereotypes of the time period.

1. BY Caitlin
Colli 
Devil`s
PLAYGROUND

2. TASK1

3. TARGET AUDIENCE
ZED STUDIOS WANTS TO PRODUCE A SHORT FILM (5-7 MINUTES MAX)
CALLED DEVIL`S PLAYGROUND . THIS FILM IS STERIOTYPED TO TEENAGERS
BETWEEN THE AGES 14-16 YEARS OLD, FROM EAST LONDON.
WHICH ARE THE SUITIBLE AGES FOR THIS FILM TYPE. THIS FILMS GENERE IS
HORROR AS IT IS GOING TO BE REALISED BY HALLOWEEN NIGHT .

4. PURPOSE OF THE PRODUCT
THE PURPOSE OF THIS PRODUCT IS TO BE INFORMATIVE TO TEENS TO RAISE AWARENESS OF
TALKING TO STRANGERS, YOU DON`T KNOW. WE SEND THIS MESSAGE OUT BECAUSE ITS
GOING TO BE REALISED ON HALLOWEEN NIGHT.
ALSO ITS DANGEROUS WHEN YOU HAVE ONLY MET SOMEONE NOT JUST IN PERSON, BUT
ONLINE. BECAUSE ONLINE YOU DON’T KNOW WHO IS BEHIND THE SCREEN. IT COULD BE A 60
YEAR OLD PRETENDING TO BE A 15 YEAR OLD ALL YOU KNOW. IN REALITY IT COULD BE AT
RISK !!

5. Purpose of
the product
THE PURPOSE OF THE PRODUCT IS ALSO IMPORTANT AS THERE IS PROOF THAT STATES THAT
TEENAGERS AGED (14-16) YEARS OLD LOVE HORROR FILMS. AS ON IMDB THE FILM `CHUCKY`.
TEENAGERS OF THAT AGE GROUP GIVE IT A GOOD RATING AS MOST OF THE POPULARITY OF THAT
AGE GROUP GIVE IT 7.5 OUT OF 10. MORE THAN ADVERAGE WHICH IS A GOOD RATING !!

6. PLATFORMS FOR DISTRIBUTION
CONSUMPTION
THERE ARE MANY DIFFERENT WAYS YOU CAN DISTRIBUTE A TRAILER FROM
DIFFERENT PLATFORMS, SO ITS OUT IN OPEN IN THE PUBLIC EYE.
This could include:
 YouTube
 Cinema
 Shown during school as it can be educational
 ITunes
 Google play
 Newspapers / magazine

7. TASK 2

8. Indiana jones and the RAIDERS OF THE LOST ARK
(1981)
T
Target Audience: is
aimed towards 20 years and
upwards who enjoy action
movies. This is aimed
towards both male and
female audience who is
appealed to by the stars
featured in the film. i.e.
Harrison Ford and Karen
Allen
Fictional films Purpose: of the film is that film sends out
the message to entertain the audience.
Because it has lots of sound effects which
makes the movement of each character
exaggerated. The music in the film in the
background helps the film flow … this
includes the speed of the music if its going
slow or fast, or the pace of the music witch
builds up the tension .Genre:
The genre of the film ‘Indiana Jones And The
Raiders Of The Lost Ark`. Is adventure and action
.
Narrative: The story is based on a plot on a
hero goes on a quest for treasure. This is a
linear structured film. This represented in first
and third person.
Stars And
Representation: are hero
and heroine
representing male and
female stereotypes

9. FACTUALDOCUMENTARY
BBC`s Life Of Mammals (2002)
Target Audience: Is aimed
towards people who loves
mammals and have an eye
for documentaries.
Especially the worlds most
powerful predator the tiger
and their life style. As it
involves tigers most of the
popularity would watch it if
they love tigers! It can also
can aim towards people who
like nature and snowy
climates.
Purpose: The purpose the documentary is
to inform the audience what's the life of a
mammal is like. And learn about the life
style as a tiger.
Representation:
Its produced by David Attenborough and he has produced
many other nature documentaries people love to watch. !As
IMDB give the series 9.2 star rating.
Genre: The genre of the documentary
`BBC`s Life Of Mammals`. Is an
adventure.
Narrative: The story is based on a tiger
and facts about there life ,learn facts
about them and how they live day to day
life.

10. PROMOTIONAL
TV ADVERTISEMENT
FairyLiquid(1991)
Target Audience : is
aimed at house wife's
who wash the dishes . As
in the 1990s men only
had to go to work and
women had to stay home
and do chores, in this
case the dishes . So by
using a female to in the
advert it would promote
the product fairy Liquid
even more !
Purpose: The purpose of the advert is to
promote the product fairy Liquid. The advert
is to persuade women who do the dishes to
STOP and use something even better so
there dishes are not just clean but… squeaky
clean.
Genre: The genre of the TV advertisement
`Fairy Liquid`. Is commensal.
Narrative: The narrative of the
advertisement is to promote the product
Fairy Liquid . The story is about a little girl
and her mummy ,who is the house wife, are
doing the dishes. She tells her little girl to
touch her hands as they are so soft from the
Fairy Liquid.
Representation: It set in a house with a
mum and daughter who play the roles of an
actress and daughter, Like in real day to day
life style. Also the background music is very

11. TASK3

12. CAMERAWORK
FRAMING OF DIFFERENT SHOTS
The clip of the film `final investigation` gave a
snippet of what its like to be in the shoes of
the character. By using different shot types it
gives the scene more of an effect.
In this clip of the film it uses a close up to zoom, in to into the main characters facial
expressions, by doing that you can see if they look sad, happy or angry…
when putting the camera underneath the characters face (low angle shot) it makes the
person look small and timid. As when the camera is looking down at someone (high angle
shot) it makes the person feel small and intimidated.
When using the point of view shot it makes you feel your in the shoes of the character
and feel emotionally attached to the role of the character and