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Exaltus infographic design services

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Find out about Exaltus infographic design services
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!

Publié dans : Marketing
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Exaltus infographic design services

  1. 1. Infographic Design INFOGRAPHIC DESIGN SERVICES Exaltus.ca
  2. 2. WHY PRODUCE INFOGRAPHICS? People remember only 20% of what they read. http://blog.wyzowl.com/power-visual-communication-infographic 2
  3. 3. WHY PRODUCE INFOGRAPHICS ? of the learning we do takes place visually. Visuals are processed 60,000× faster than text http://www.familyconnect.org/info/multidiscapacidad/learning/using-the-senses/135 http://blog.wyzowl.com/power-visual-communication-infographic More than 80%
  4. 4. Infographics by The Numbers 4 62% of B2B marketers use infographics 78% of B2B buyers share infographics with colleagues sometimes or frequently Gain credibility Display your in-depth expertise in your subject matter and become a voice of authority in your space Clarify Use beautiful visuals to make complex data (such as statistics, lists and timelines) easier to digest Go viral Harness the viral power of infographics on social networks & gain huge visibility http://bit.ly/2icWEHk 2014 B2B Content Preferences Survey, Demand Gen Sources:
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  7. 7. Creating a Compelling Infographic The Process Know your Audience Choose a Topic Gather your Data Define your Main Points Create a Wireframe Assemble a Visual Plan Craft Visual Elements Stitch It All Together
  8. 8. Make key decisions based on your audience. KNOW YOUR AUDIENCE The Right Topic The Right Amount of Data The Right Level of Complexity The Right Look & Feel
  9. 9. Choose a Topic 10 Valuable & interesting to your audience Not already widely available Showcases what makes you special Your sweet spot
  10. 10. Create a Storyline or Wireframe • Organize the flow of the infographic into a clear storyline. • If your story isn’t flowing quite right, reorganize. • Fill any gaps with additional data points, examples or anecdotes that bolster your thesis. Try to answer the five key questions of Where, What, Who, When, and How. • Add rough renderings of charts, graphs, and other data visualization. 11 • Key point • Key pointTitle • Key point • Key pointTitle • Key point • Key pointTitle
  11. 11. Craft a plan that works with both your content and your style guidelines Create a Visual Plan 12 Typography Colors Image Style
  12. 12. Gather Visual Elements • Preserve a consistent visual style throughout your infographic • Ensure consistency by creating original images or finding free icons at these sites. 13
  13. 13. Stitching it All Together • Pull everything together with snappy headlines and descriptive text. • Use tools such as: • Canva • Piktochart • Visual.ly • Easel.ly • Adobe Illustrator • Adobe Photoshop 14
  14. 14. INFOGRAPHICS LOBBY MORE INFOGRAPHICS
  15. 15. Visit exaltus.ca/contact

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