1.
PRESENTATION
DESIGN SERVICES
Exaltus.ca

2.
2
Communication is about getting others to adopt your point of view, to
help them understand why you’re excited (or sad, or optimistic or
whatever else you are.) Unless you’re an amazing writer, it’s awfully
hard to do that in a report.
Seth Godin
Author, Really Bad PowerPoint

3.
3
Presenting is not simply about aesthetics or making things pretty; it’s
about creating meaning. It’s about being present. I need to ensure that
every person in the audience believes I’m having an individual
conversation with them. That is my goal.
Rick Justice
Former Executive VP of Cisco Systems

4.
Presentations in Content Marketing
4
of marketers use
online presentations
in their content
marketing
plan.
4
65%
Source: B2B Content Marketing 2016 – North America, produced by Content Marketing Institute and MarketingProfs

5.
Presentations for Different Purposes
5
Customers
Analysts
Media
Community
Government
Employees
Partners
Suppliers
Investors
Board
EXTERNAL
AUDIENCES
INTERNAL
AUDIENCES

6.
Presentation Design that Sparks Attention
Exaltus Presentations
6
Communicate
Effectively
Engage your
Audience
Leave a Lasting
Impression

7.
PowerPoint Design
7
Stunning
& persuasive
PowerPoint
slides
Exciting
transitions,
and dynamic
animations

8.
Prezi Design
8
Prezi uses
a stunning
image as a
backdrop,
and…
… lets you pan
and zoom over
different areas of
the canvas to
emphasize your
various ideas.

9.
4 hours
2 hours
6-12 hours
2 hours
Crafting a Killer Deck
The Process
Research
Research & collect
ideas through
discussions &
existing materials.
Focus on the
Audience
Get to know the
audience with an
Audience-Needs map
Generate &
Organize Ideas
Brainstorm,
generate ideas, and
organize ideas.
Structure
Presentation
Sketch out a
structure or outline
for the deck.
Build Deck
Craft a visually striking,
compelling, and
memorable presentation.
20-30 hours

10.
Begin with a Focus on Your Audience
© duarte.com 2008
Why are they here?
What do they think they’re going to get out of this presentation? Why did they come to hear you?
Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.
2
What keeps them up at night?
Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer
a solution.
3
How can you solve their problem?
What’s in it for the audience? How are you going to make their lives better?
4
What do you want them to do?
Answer the question “so what?”—and make sure there’s clear action for your audience to take.
5
How can you best reach them?
People vary in how they receive information. This can include the set up of the room to the availability
of materials after the presentation. Give the audience what they want, how they want it.
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How might they resist?
What will keep them from adopting your message and carrying out your call to action?
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What are they like?
Demographics and psychographics are a great start, but connecting with your audience means
understanding them on a personal level. Take a walk in their shoes and describe what their life
looks like each day.
1

11.
Pricing Variables
How many slides
will you have?
Scope
Is this a simple design
job or does the content
need to be re-worked?
Type of Work
Do you need us to
create a custom
presentation
template for you?
Template
Do you have style
guidelines – including
a logo,, fonts, colour
palette, etc.?
Style
Will we need to
purchase artwork for
you or will our banks
of free photos suffice?
Paid artwork
Do you want a dynamic
presentation with
animations and
transitions?
Bells & Whistles
How complex is
your approval
process?
Approvals
Do you need a tight
turnaround from the
moment you supply
all the materials?
Timing

12.
Presentation
Gallery
PLEASE VISIT OUR
PRESENTATION
GALLERY
www.exaltus.ca/presentations
LOBBY
MORE PRESENTATIONS

13.
Visit exaltus.ca/contact