Why Businesses Outsource their Marketing (Aside from obvious reasons)

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Ever wondering why there are companies that could just easily generate volume of qualified business leads and are so successful while you are struggling to even reach a few of your business prospects? Browse on.

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Why the need for a database cleanup? Simply put, a business can confidently claim success when ROI is consistently good, and ROI flows in when there’s enough or more legit customers buying your product or service, otherwise there wouldn’t be any business at all. The bottom line is, a business should keep its database in best health by getting rid of dead leads or zombie leads (as ThinkAdvisor calls them) in order to optimize time and effort on highly converting leads.

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A typical telemarketer makes at least 140 live calls, talks to at least 40 decision-makers, acquires at least 10 fresh contact emails, and sends out reference materials to at least 140 contacts – all in a day’s work. That looks quite a lot to finish in a plate – unless you’re a foodie. Do all these guarantee a Lead? Let’s see. Read more at http://www.callboxinc.com/lead-generation/classification-of-sales-leads-hot-warm-or-cold/

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