Find out how important call tracking matrics is and how it can help you grow your business.

1. Important Call
Tracking Metrics

2. You know that you need to record
customer phone calls to gain
valuable insight into the sales
process, but which information is
most important? At Call Sumo, we
have found that the following data
provides the most useful
feedback to our clients:

3. Volume of phone calls
Call Sumo Call
Tracking
Software
enables you to
track your
incoming calls
automatically
based on
perimeters you
set.

4. Common call tracking times
include hourly, daily, weekly,
monthly, and annually. Another
benefit is that your agents know
before answering the call if it’s
coming from a pay-per-click
(PPC) advertising campaignor
not. This makes it easier to
determine your PPC advertising
budget going forward.

5. Length of calls
A caller who
asks a lot of
questions
about your
product or
service is much
more likely to
turn into a
qualified lead
than one who
is off the call in

6. Call Sumo makes it possible to
pinpoint high-quality leads so you
know which ads, campaigns,
keywords, and landing pages
produce the longest phone calls.
We encourage clients to establish
a minimum call length based on
the company’s typical sales
process.

7. The location and time of day of
calls
When you sign
up for an
enhanced
campaign with
AdWords, you
can adjust your
bids based on
the location

8. and time of the call as well as the
device where it originated. You
can also spend more money for
ads shown to people in a
geographic area that has
produced high sales in the past.

9. Better insight into landing
pages
The purpose of
a landing page
is to get a
visitor to fill out
a form and
have someone
from your
company
contact him or
her with more
information.

10. When you don’t have call
tracking in place, it’s impossible
to get a clear sense of your
conversion rate. Since some
customers prefer to make direct
contact instead, you need a
program that lets you know which
landing pages produced the most
calls and which of those
eventually turned into

11. No other call metric matters as
much as conversions
After all, that’s
why you’re in
business.
Whether a
prospect
becomes an
immediate
customer or it
takes several
months to bring
him or her on

12. it’s important to trace it back to
the first phone call to determine
your PPC cost. This also provides
a clear understanding of your
sales cycle. Lastly, Call Sumo
allows you to compare conversion
rates from phone calls to
conversion rates from Internet
leads to see which is serving your
organization most effectively.

13. https://callsumo.com/