CA Mobile App Analytics is the key to understanding the mobile app user experience across the entire DevOps application lifecycle.

1. CA
Mobile
App
Analytics
October
29,
2015

2. 2 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Agenda
WELCOME
TO
THE
APPLICATION
ECONOMY
EXPLOSION
OF
THE
APP
ECONOMY
DEMO
HOW
TO
SUCCEED
IN
THE
MOBILE
APP
ECONOMY
CA
MAA:
TRIFECTA
OF
DEEP
DATA
VISIBILITY
DEVOPS
FOR
MOBILE
1
2
3
4
5
6

3. 3 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Application
Economy
welcome
to
the
$177BPublic
cloud
services
market
expected
to
grow
16%
in
2015
to
$177
billion1
50%By
2018,
more
than
50%
of
B2B
collaboration
will
take
place
through
Web
APIs3
268BBy
2017,
mobile
apps
will
be
downloaded
more
than
268
billion
times2
“Software
is
eating
the
world”
-­‐ Marc
Andreeson
Wall
Street
Journal,
Why
Software
is
Eating
the
World,
August
2011
1 Gartner
Forecast:
Public
Cloud
Services,
Worldwide,
2012-­‐2018,
4Q14
Update,
Ed
Anderson,
et
al,
10
April
2015
2
Gartner
Hype
Cycle
for
Application
Development,
2014,
Thomas
E.
Murphy,
et
al,
29
July
2014
3
Gartner
Press
Release,
“Gartner
Says
by
2017,
Mobile
Users
Will
Provide
Personalized
Data
Streams
to
More
Than
100
Apps
and
Services
Every
Day”
January
22,
2014
http://www.gartner.com/newsroom/id/2654115

4. 4 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Explosion
of
the
Mobile
App
Economy
IN
TOTAL
APP
SALES
2015
$100B
BY
YEAR
2020
$30B
APP
DOWNLOADS
(IOS &
ANDROID)
155B
APPS
AVAILABLE
(IOS
&
ANDROID)
2.6M
Source:
http://www.ibtimes.co.uk/apple-­‐app-­‐store-­‐growing-­‐by-­‐over-­‐1000-­‐apps-­‐per-­‐day-­‐1504801

5. 5 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Users
Hold
the
Power
And
They
Demand
Perfection
Of
mobile
users
are
unwilling
to
wait
for
slow
app
load
times67%
“Crashes”
is
one
of
the
most
common
words
in
1-­‐star
reviews
Of
users
will
consider
abandoning
a
brand
over
a
poor
application
experience
27%

6. 6 ©
2015
CA.
ALL
RIGHTS
RESERVED.
“Crashes”
is
one
of
the
most
common
words
in
1-­‐star
reviews
Quality
How
to
Succeed
in
the
Mobile
App
Economy
Of
mobile
users
are
unwilling
to
wait
for
slow
app
load
times67%
Of
users
will
consider
abandoning
a
brand
over
a
poor
application
experience
27%
Performance
Value
Deep
Visibility
for
superior
availability
Rapid
Analysis
for
seamless
user
interaction
Actionable
Analytics
for
user
data
driven
decisions
DevOps
for
Mobile
for
faster
time
to
market
&
a
competitive
edge

7. 7 ©
2015
CA.
ALL
RIGHTS
RESERVED.
‘Mobile
First’
Challenges:
Answer
Key
Questions!
Visualize,
Understand
Impact
and
be
Proactive.
Who is
using
our
apps?
Where and
When are
apps
used?
What are
my
users
doing
with
our
apps?
What is
their
user
experience
like?
Can
I
HELP users
get
more
value?

8. 8 ©
2015
CA.
ALL
RIGHTS
RESERVED.
CA
MAA:
Trifecta
of
Deep
Data
Visibility
DEEP
VISIBILITY:
Complete
end-­‐to-­‐end
view
into
mobile
apps
§ Extend
operations
view
into
mobile
apps
and
infrastructure.
RAPID
ANALYSIS:
From
mobile
infrastructure
to
mobile
device
§ Identify
issues
at
30,000
ft.
view
and
drill
to
microscopic
app-­‐level
detail.
ACTIONABLE
ANALYTICS:
Custom
metrics
by
app,
region,
carrier,
device
or
users
§ Insight
into
usage,
user
retention,
app
campaigns
and
popular
business
flows.
OPERATIONAL
EFFICIENCY DEVELOPER
INSIGHT BUSINESS
INTELLIGENCE
DevOps
for
Mobile:
Continuous
improvement
and
data-­‐driven
decisions

9. 9 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Success
Requires
Collaboration
from
Stakeholders
DEVELOPER
INSIGHTOPERATIONAL
EFFICIENCY BUSINESS
INTELLIGENCE
§ Prioritize
issues
by
understanding
impact
on
UX
&
revenue
§ See
device
usage
metrics
–
CPU,
memory,
frame
rate
§ Code-­‐level
visibility
into
issues
with
stack
traces,
activity
logs
§ Prioritize
alerts
based
on
impact
to
business
and
revenue
§ View
app
performance
by
version,
carrier,
geo,
OS,
network
§ Gain
end-­‐to-­‐end
visibility
into
the
mobile
infrastructure
§ Create
custom
metrics
and
reports
to
measure
ROI
§ Improve
work
flows
in
the
app
§ Make
data-­‐driven
decisions

10. 10 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Developer
Analytics
§ Capture
mobile
app
crashes
and
identify
root
causes
§ Gain
code-­‐level
visibility
into
issues
with
symbolic
stack
traces
and
detailed
activity
logs
§ View
video
session
playback
of
user
interaction
prior
to
a
crash
§ Prioritize
issues
by
assessing
impact
on
user
experience
and
revenue
For
Developers,
MAA
captures
app
crashes and
offers
code-­‐level
visibility into
root
causes.
This
visibility
is
critical
in
providing
best
end-­‐user
experience.

11. 11 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Operations
Analytics
§ Segment
app
performance
by
version,
carrier,
geo,
OS,
device
§ Get
real-­‐time
alerts
on
threshold
violations
impacting
SLAs,
user
experience,
or
revenue;
prioritize
alerts
§ Gain
visibility
into
backend
services
affecting
the
app
performance
§ Identify
mobile
app
hotspots:
usage,
performance,
coverage,
issues
For
Operations
team,
MAA
solution
captures
performance
metrics
of
the
mobile
app
infrastructure.
These
metrics
help
address
issues before
they
hurt
UX.

12. 12 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Business
Analytics
§ Identify
popular
business
flows
in
the
app;
capture
user
flow
through
your
app
§ Generate
custom
metrics
and
reports
to
measure
ROI
§ Gain
Insight
into
mobile
app
user
engagement,
activity,
and
retention
§ Track
and
report
stickiness
based
on
user
revisits
For
Business
Analysts,
MAA
is
an
analytics
solution
that
captures
usage
and
user
experience
metrics. This
metrics
help
increase
top-­‐line
revenue.

13. 13 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Accelerate
the
Mobile
App
Lifecycle
DevOps
CA
ENABLES
EACH
STAGE
OF
‘CONTINUOUS
DELIVERY’
Dev &
Test Deployment Production Support

14. 14 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Two
Types
of
End
Users
Consumer
User
§ File
a
claim
§ Pay
a
bill
§ Make
a
purchase
Business
User
§ Point
of
sale
§ Service
a
customer
§ Provision
a
new
service

15. 15 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Case
Study:
A
Large
Wireless
Provider
Challenge:
iPads in
Retail
Stores
Driving
Revenue,
Failing
in
the
Dark
SOLUTION
&
RESULTS
§ Top-­‐10
wireless
provider
Over
100M+
subscribers
§ 2,000+
stores
with
POS
mobile
apps
driving
revenue
§ Ensure
mobile
app
performance
for
business-­‐
critical
and
end-­‐user
apps
§ Unresponsive POS
mobile
app
hurting
device
sales
and
service
upgrades
§ “How
can
I
know
what
users
are
seeing?
App
works
fine
here
in
my
Dev”
§ Lack
of
visibility
into
performance
of
key
business
services
§ Deployed
CA
MAA in
conjunction w/existing
investments
in
APM
§ Deep
visibility
into
network
performance
§ Crash
reporting
and
user
activity
at
crash
time
§ App
business
transactions
and
usage
by
geo,
device
CHALLENGES
FACEDSITUATION

16. 16 ©
2015
CA.
ALL
RIGHTS
RESERVED.
Case
Study:
A
Multi-­‐National
Bank
Challenge:
User
Retention
is
Low,
Are
Users
getting
Value?
§ Top-­‐20
global
bank
with
over
100M
customers
§ Goal
to
become
the
bank
of
choice
for
digital
customers
§ Key
partnership
to
support
mobile
payments for
consumers
§ Over
2
million
mobile
banking
customers
§ Partial
view
with
Google
Analytics
“I
know
something
is
wrong.
But
I
can’t
tell
where
the
problem
is.”
§ Lack
of
visibility
into
business
metrics
such
as
user
retention
§ No
insight
into
crash
and
performance
metrics
§ Wrapped CA
MAA
on
top
of
Android
app
for
quick
proof,
then
integrated
MAA
SDK
§ Captured
metrics
from
user
retention to
stack
traces
§ Gained
end-­‐to-­‐end
transaction
visibility
from
mobile
to
mainframe
SOLUTION
&
RESULTSCHALLENGES
FACEDSITUATION

17. If
you
want
to
know
MAA
more,
Please
visit
our
demo
site.
http://cainc.to/MAAtrials
Thank
you