1. Mobile Marketing since 2003
We enable interactive marketing via
SMS, the Mobile Internet, Apps,
QR Codes and Mobile Social which
means that our clients can
efficiently find, convert and engage
their target audience anytime,
anywhere, in an instant.
twitter @mobmarketing
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2. We do lots of Mobile 
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3. It’s confusing out there
iPhone Android Mobile Web Text Messaging QR Codes
We provide ONE platform for maximum reach.
We provide the services to get results.
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4. Complete Mobile Marketing Platform
Contact Management
CRM Behavioural Segmentation
Opt-in / out Management
User Device tracking
Handset Detection SMS Text Messaging
Content Conversion Mobile Internet
Mobile Site Management Push Notifications
Mobile Video Shortcodes
Apps QR Codes
CMS Communication
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5. Mobile is the ultimate 1:1 channel
• Find, convert and engage customers = CRM approach
• Create loyalty and drive repeat business
• Improve ROI from media budgets (offline & digital)
• Understand your customer’s behaviour
Jenny Smith DOB 7th Feb 1980
First interaction 28th May 2011
Current Mobile HTC Desire S on Orange
First mobile order 16th Jun 2011 value £137
Last mobile order 29th Aug 2011 value £225
QR Code user = yes
App user = yes (Android)
Email Responder = no
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6. Delivering effective Mobile Campaigns
• Why Mobile
• Which Mobile channel? Text, Mob Site, App, QR – all?
• CTA integration? Media planning and embedding.
• What will trigger the CTA? User expectation?
• What happens next? A call, a lead, transaction...?
• Campaign KPIs? Clicks, texts, downloads, leads...?
• Track, measure, analyse & finetune as required.
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7. follow @mobmarketing

8. How FIREZZA does it
• Behavioural Segmentation
– Customer Response on Mob
Site/transaction?
• Track order history
• Tailor offers to maximise repeat
purchase and order value
– No response on Mobile?
Sent to WEB with VOUCHER
– No response on WEB?
Send SMS with HOTLINE offer
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9. Find new customers & retain
• SMS | Mobile Store |
Shortcodes | QR Codes
– Generate NEW customers
– Engage EXISTING customers
– Reward REPEAT customers
• Integrates with Web
• Integrates with Social Media
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10. FIREZZA Campaign
• Generated 1000s of new customers
• Increased order FREQUENCY
• Increased average order VALUE
• Improved operational performance
• Increased BRAND awareness & reach
• >10% of all transactions now MOBILE, growing fast
• Most EFFECTIVE channel in MIX
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