1. Storytelling through mobile
Ross Burridge
CEO, Boto Media

2. Boto
Media
Great stories. New media.

3. is
th
e did
W

4. A revolutionary broadcaster

5. Broadcast evolution

6. Beginning Middle End
Beginning Middle End Beginning Middle End Beginning Middle End

7. Beginning
Beginning
Middle
Middle
End Beginning
Beginning
Beginning End
Middle
Middle
Beginning
Beginning End
Middle
End
Middle
Middle
End
End Beginning
Beginning
Beginning
End Beginning Middle
Middle
Middle End
End Middle
End
End
Beginning Beginning Beginning
Middle Middle Middle
End End End

8. PlantTime

10. 4B
3MB
12MB
x 200 frames =
600MB (iPad 1)
2.4GB (new iPad)
iPad RAM

11. Editor’s Choice on iTunes
#2 Highest Grossing UK iPad

12. What did we learn?
The same rules apply
The creative fine line
Stock up on Fruit & Nut

13. ross@botomedia.com
@rahaaas
Gina Fullerlove David Fearon Ruth Sessions
Head of publishing CTO Director of operations
Royal Botanic Gardens, Kew Boto Media Atlantic Productions