The document outlines brand standards for The Grove apartments, including guidelines for proper use of logos, color palettes, typefaces and taglines. Consistent use of these elements reinforces the brand's identity. The standards specify allowable colors, typefaces, correct logo formats and prohibitions against modifying or distorting the logos. Minimum clear space around logos is also defined to ensure legibility and branding consistency.

1. BR AND STANDARDS

2. THE GROVE BRAND
Consistent use of logos, tagline, color palettes and typefaces reinforces The Grove’s brand
standards. This leads to easy identification of the brand that represents our apartments by
our residents and external audiences.
Best efforts should be made to ensure that the following style guidelines are followed and
that brand standards are met.
ADVERTISING ELEMENTS
Primary Color Palette
1797u 379u
Secondary Color Palette
1665u 137u 109u 382u 639u 631u cool grey 11u
Typefaces
Body copy: Auto 3, 10 pt.
Headline: Auto 3 Bold, 22pt. (Auto 3 bold)
or KNOCKOUT BANTAWEIGHT, 22PT (KnockoutBantaweight)
or KNOCKOUT
FULLHEVIWEIGHT,
22PT (Knockout Fullheviweight)
Four Color Logo Two Color Logo One Color Logo

3. GENERAL LOGO GuIDELINES
Maintain the original proportions of the logos. Do not change the proportions by stretching
or squeezing them to fit a space.
Do not incorporate other elements into the logos, apply patterns or textures to them, or in
any other way modify the appearance of the logos.
Do not try to redraw or recreate the logos using other fonts.
Do not change the color of the logo.
Please consult the The Grove Marketing Department for assistance with logos.
IMPROPER uSE OF THE GROVE LOGO
unapproved colors Resize or reconfigure elements
Distort logo Redraw or Recreate
FuLLY LOADED COLLEGE LIVING
Reposition place elements without proper space

4. LOGO “NO FLY ZONE”
The logo should always be used in a clear space away from other information, other logos
or distractions. Shown below are the recommended absolute minimum areas which should
surround the logo. The tagline “fully loaded college living” are an exception to this prin-
ciple.
A system for precise measurement is provided by using The Grove “O” in logotype as a mea-
surement unit. These are only a guide and should never be reproduced.
TAGLINE
Whenever possible, the tagline “fully loaded college living” should always be placed under
the logo.
FuLLY LOADED COLLEGE LIVING
FuLLY LOADED COLLEGE LIVING
Correct Incorrect