Empowerment through Enterprise- planning for success, ready, steady go

This programme has been funded with
support from the European Commission
M5: PLANNING FOR SUCCESS;
READY, STEADY, GO!

Using our course- it
covers 5 key modules.
Module 1 Empowerment, first steps to self
employment
Module 2 Coming Up With & Testing A New
Business Idea
Module 3 Getting your start up business off
the ground
Module 4 Sales and Marketing Fundamentals
Module 5 Planning for Success, ready, steady,
GO !
Module 5 content
• Putting your business plan together
• What does success look for you ?
• Learn techniques and tips to help you
tackle stressful situations
• Stay well

Like all things in life, planning is key to success.
In modules 1 to 4 , we have taken you through the
key steps in developing your business. Now we
bring all that research, financials and marketing
actions together in a compelling business plan
which will help you achieve your entrepreneurial
goals.
A clear and compelling business plan provides you
with a roadmap for building a successful business;
it is also a document that can persuade others,
including grant givers and banks, to invest in what
you're creating and running.
Putting your plan together
EMPOWERMENT THROUGH ENTERPRISE |

• Writing a good business plan doesn’t
guarantee success, but it can go a long way
toward reducing the odds of failure
• Business plans are decision-making tools
• A good business plan can help to make a good
business credible, understandable, and
attractive to someone who is unfamiliar with
the business
Why you need a business plan?
EMPOWERMENT THROUGH ENTERPRISE |

Let’s remind ourselves of the characteristics of a successful business ….
What are the characteristics of a successful business?
You, the business
founder and owner
 Passion
 Creative thinking
 Managerial skills
 Networking
Your Business
 Meets gap in market
 Solves a problem
 USP – Unique selling point
 Is profitable
 Driven by great marketing
Your business plan needs to capture all of these things and show how/why
your business has the potential to be successful.

SECTION 1 BUSINESS DESCRIPTION
Get off to a strong start – write a brilliant
description of your business.
• Communicate what the purpose of your
business is.
• What specific needs will your business satisfy ?
• What products and services will you provide?
• Who are the target market of your products?
• What is important to you in business?
• What factors will make the company succeed?
Let’s develop your business plan,
step by step

SECTION 2 YOUR PROFILE
You are your business, you are your brand!
You may feel too young to start a business,
and might think that you don’t have any
relevant business skills to bring forward but
you are wrong.
Your passion and skills if carefully described,
can help establish early credibility for your
business vision and cast a warm glow over its
potential success.
Let’s develop your business plan

TIPS ON WRITING A GOOD PROFILE
INCLUDE THE BASICS
• What are your special or distinctive
competencies?
• Educational background
• Any volunteer or community involvement
• Any work experience
• What are you most proud of ?
• Your contact information

TRY TO GRAB THE READER'S ATTENTION
• Remember that most people (e.g. enterprise officers) who
will be reading your profile in your business plan will be
strangers who know very little about you
• Try to introduce your passion for your new venture in your
profile
• There is an old saying in marketing that – “People buy
people” . If those reading the business plan get a good
feeling about you and like you there is a greater possibility
of them liking your business idea
LET’S DEVELOP YOUR
BUSINESS PLAN

WRITE IT IN THIRD PERSON
• Sometimes, the best profiles are
written in the third person, using
"she" instead of "I."
• The third person enhances the
professionalism and makes people
more willing to trust what is being
said.

Word Bank to Help you Write your Bio
• Achievement, Advancement, Aesthetics
• Belonging ,Community ,Creativity, Curiosity
• Determination, Discipline
• Effective, Exciting, Financial security
• Freedom, Fun, Growth, Helping others ,Honesty
• Independence, Influencer, Innovation
• Joy, Knowledge ,Leadership, Meaningful work,
Originality
• Public service , Reputation, Respect
• Self-respect, Stability, Sustainability
• Teamwork ,Time freedom ,Trust, Vision ,Work/Life
balance
Great words to enhance your profile

Word Bank to Help you Write your BioREAD - Help to write your profile
9 important points to consider when
writing your entrepreneur profile
http://www.biotemplates.com/biograph
y-examples/how-to-write-an-
entrepreneur-bio-with-sample-wording/

SECTION 3. PRODUCTS AND SERVICES
This is the section of your business plan
where you will clearly describe
the products and
services your business will provide.
As well as the practical information, be
sure to show how your products and
services meet a specific need and how
they differ from any competition.
Use lots of photos to help your description.

SECTION 3. PRODUCTS AND SERVICES
You also need to include
• List of your price points
• Explanation of how product orders will be fulfilled - i.e. retail, online, etc.
• Overview of the equipment, supplies or technology that is required to
provide your product or service
• Preview of future products or services anticipated
Remember, this is your opportunity to shine and showcase the quality, value,
and benefits your products/services offer.

SECTION 4 OPERATING PLAN
The operating plan section describes the physical necessities of setting up your
business – it’s physical location, facilities, and equipment. It should also
include information about materials and stock requirements and suppliers, and
a description of the manufacturing or service process.
Two important factors - You need to address two factors in this section:-
1. Show what you've done so far to get your business off the ground (and that
you know what else needs to be done)
2. Demonstrate that you understand the manufacturing or service process of
your business e.g. give a step by step example of your product process from
start to finish

Your base/location: What type of premises are
you working from, its size and location? If it's
applicable, include drawings of the building,
copies of lease agreements
Equipment and Assets: Describe the equipment
necessary its cost. How will this be financed?
Go back to Module 3 and our templates. How
will you use technology, processes, products and
services to reach your goals?

Production: Explain how long it takes
to produce a unit ? Give a breakdown
of costs.
Feasibility: Describe any
product/service testing, price testing,
or prototype testing that you've done
on your product or service.

• Suppliers – explain who your suppliers are, their prices, terms, and
conditions.
• Quality Control – what quality control measures are you going to establish?
• What level of service do you provide ? Don't be vague; define what makes
your service so very special
• Are there are ‘risks’ involved in any part of the production process ? This
could be handling hazardous materials. Describe how you are/ will be
properly trained in dealing with safety issues.

SECTION 5 SALES AND MARKETING
This section will elaborate further on who
and where your customers are and how you
will reach them. While you may have
developed a wonderful product or service,
it's all for nothing if you don't have
customers and clients
Start with your brand and take the reader
through all the learning you covered in
Module 4 Sales and Marketing
Fundamentals, section by section.

SECTION 6 FINANCES
No business plan is complete without finances .
If sales and marketing are the engine of the
business, then finances are the lifeblood!
The financial section of your business plan is the
basis of your business budget and a useful tool
for managing cash flow on a monthly basis.
By completing Module 3 financial templates,
you have this section of the business plan
covered.

SECTION 6 FINANCES
Taking your learning from Module 3, in this
section you need to summarise
• Is your business viable ? Costing, pricing and
breakeven
• What business structure have you chosen
• What financial resources do you need to start
up ?
• Where are you targeting for support?

SECTION 7 THE APPENDIX
While the business plan tells the story of your business start up, the appendix is
where you put the factual information that supports it. The appendix contains all
the relevant back up such as
• Photos of your products or their prototypes
• Samples of marketing materials
• Reference letters
• Details of your market research studies
• Information about your competitors
• Any relevant news articles on your product or industry
• Copies of your property and equipment leases or rental agreements
• Financial projections completed as part of Module 3

MEET Marie-José Diantété « Marie-
Ange & Flory»
https://www.surlarivedroite.fr/2018/02/marie-ange-flory/
https://www.facebook.com/marieangeetflory/
CASE STUDY – FRANCE
“I started my training as a professional seamstress at
the Technical High School in Kinshasa. I then
completed two years of training at the Higher
Institute of Arts and Crafts to become a sewing
teacher before leaving Democratic Republic of Congo
for Belgium. In Europe, I worked as a seamstress for
a few years before coming to Bordeaux.
There, no job and I trained as home help. This led
me to create the "Association of Assistants of Life
and Home Help in Gironde" (AASVAD33) in 2004: a
place for exchange, sharing experiences and good
practices.

“It was during meetings of the association that
the problems of clothing faced these people
requiring assistance as well as their carers was
raised.
At first, to help out my colleagues, I brought
some patients' clothes home and adapted them
to their specific needs. It was not until 2013 that
I decided to professionalize this practice to
spread my knowledge and my techniques.
However, I confess that at that moment, I did not
know where to start. What type of business to
create, under what scheme?

I took advantage of some time to ask ideas, make reproducible prototypes and look at the
market. That's when the project really came to fruition. I wanted to produce clothes adapted
for dependents, which are practical and beautiful and colourful. This is important because
these clothes can life their sadness and their banality, so that the garment gives joy.
At the end of 2015, I began to learn about the creation of a company. I first met a person from
CIDFF http://gironde.cidff.info who directed me towards the creation of a micro-enterprise.
I then benefitted from training at the Chamber of Commerce and Industry of Bordeaux after
which I created "Marie Ange and Flory", my brand. Even though I was supported by my
partner and family, who were very excited to see me create my business, I felt very lonely in
the face of the complexity of how to build a viable business. Between the administrative
procedures, the social and financial obligations. I felt very lonely. Social Lab helped me to
build a business plan, introduced me to Hauts de Garonne Developement https://hdgdev.com
where I could benefit from a technical support. I will soon join a creative business incubator
"Les premières Nouvelle Aquitaine" http://www.lespremieresna.com »

This programme has been funded with
support from the European Commission
WHAT DOES SUCCESS LOOK LIKE TO YOU?

When you first delve into your business
start , despite all your business planning,
it’s likely you’ll have no idea what you’re
doing. You’ll mess up, you’ll become
disheartened when your plans don’t work
out, and you’ll become tired after pouring
all your effort (and cash) into an idea that
may or may not pay off.
However, pushing through the
experience, be kind to yourself.
Be kind to yourself

We all see success differently. Our
aspirations are influenced by our
upbringing, our environment, our
image of ourselves, and the people
we live and work alongside.
Success is not just about having
more money, it’s deeper than that…
Success in context

Did you know there are 10 types of Success?
1. MATERIAL SUCCESS – Money, cars, holidays, jewellery
2. EMOTIONAL SUCCESS – Relationships, self-esteem, contentment
3. INTELLECTUAL SUCCESS – Learning, understanding, challenging
4. SPIRITUAL SUCCESS – Sense of purpose, belonging, reason
5. PHYSICAL SUCCESS – Health, fitness, vitality, appearance
6. COMMERCIAL SUCCESS – Enterprise growth, profit, reputation
7. EVANGELICAL SUCCESS – Influencing others, promoting your ideals
8. ENVIRONMENTAL SUCCESS – Home, garden, saving the planet
9. TIME SUCCESS – Longevity, time management
10. COLLECTIVE SUCCESS – The product of effective teamwork

Success Exercise
Choose 3 images that you feel represent success. Write down the main points
that you think they represent success.
Image 2Image 1 Image 3
Why does this represent
success for you ?
success for you ?
success for you ?

You. Are. Enough.
Every experience that we go through presents
an opportunity to learn about ourselves and
the world around us.
By seeking to find the lessons learned on the
way you will be able to articulate better what
you want to achieve in your life moving
forward, both personally and professionally.
Stop comparing yourself to others or
wondering how your life “should” look.
Realising that the definition of success is
different for every single person out there is
important.
Source:
http://www.huffingtonpost.com/cariss
a-lada/what-does-success-look-
like_b_5651592.html

Prioritising what’s important…
While we may set ourselves well thought through
goals, unless we prioritise, we risk not achieving
them. But there are other priorities in the mix!
PRIORITISE YOUR FAMILY
As an entrepreneur, no matter how much you
want your business to succeed, for most of us,
our families have to come first. These are the
people who love you unconditionally. They are
the people who were there for you long before
you started this business, and they’ll be there for
you long after you’re done with it.

Case study …
CLAIRE PRICE CO-FOUNDER, HOUSE EDIT -
“At one point, we sat down and said if we don’t
start making a little bit more time for ourselves,
our business will suffer. You can’t pour from an
empty cup.
Our New Year’s resolution was to set time for
ourselves, whether that is to go for a swim or do
some yoga. As an entrepreneur, it is important to
take care of yourself because you can only go for
so long until you run out of fuel.”
Source: https://fora.ie/readme/claire-price-house-edit-
3167081-Jan2017/

The most important thing you
need to succeed?
You need to believe in your business.
"A passionate belief in your business and
personal objectives can make all the
difference between success and failure.
If you aren't proud of what you're doing,
why should anybody else be?"
Richard Branson

Stay Well
o Wellness leads to increased productivity
and creativity. High energy, joy and fun
helps to motivate you in your work and
in turn leads to being successful in your
business and increased earnings .
o Decreased wellness leads to stress,
lower confidence in your work, mistakes
and illness.

Stay Well
Being in business can be a minefield of
factors that may have a negative impact on
your mental wellbeing. Stress, anxiety,
insomnia are only some of the issues that
can emerge from feeling overwhelmed in
your business, this can stem from an
unrealistic workload, financial pressures or
difficulties with customers.
There are some useful tips and techniques
which you can learn to help you through the
stress…

Get Better at Dealing With Change
Bouncing back from any disappointments
& difficulties will be part of your business
journey. Some tips from other young
women that have gone through it.
• See the positive in the situation – what
can you learn and improve upon ?
• Seek out support – business mentors
can help provide clarity in challenging
times.
How you
respond to
the issue…is
the issue. —
Frankie Perez

Stay Well – get a good sleep
If you care about your mental wellbeing and
your body, you need sleep.
When we sleep the brain takes time to clear
out plaques and toxins that have built up
during the hours we are awake.
Even though we’re not aware of it, sleep also
helps us push forward on questions and
problems we’re working on during our
waking hours.

Avoiding Entrepreneurship Burnout
Entrepreneurship demands sacrifice and
commitment, and even if you go into it
with a sparkling optimistic attitude and a
great support system, the daily rigours
and stresses of business ownership could
take their toll on you.
Burnout is unfortunately common among
entrepreneurs. After months or years of
constant effort, it’s only natural that you’d
start feeling exhausted or frustrated in
your business.

Stay Well
But if you want to avoid or reduce
that burnout, and remain
interested in your work, try these
long term strategies:
Set realistic expectations
Establish boundaries
Change up your routine
Remind yourself why you got
started
Take real time off

SET REALISTIC EXPECTATIONS.
Burnout is a product of fatigue and/or disappointment.
Fatigue tends to happen when working for too long without satisfactory
results, and disappointment tends to happen when reality falls short of your
hopes. Both happen because of unrealistic expectations for yourself.
For example, if you tell yourself your product must launch by the end of the
month (when three months is more reasonable), you could burn yourself out
rushing to get things done or disappoint your customers.
Set more manageable expectations for yourself and your business, in terms
of your goals, your hopes, your daily tasks, and everything in between.

EXERCISE 6 :-
Urgent and Important Grid (Eisenhower Principle)
Urgent but not
important
Delegate or turn
into a short
routine
Not urgent, not
important
“Eat the elephant”
Urgent and
important
Allocate your best
time to this
Not urgent, not
important
Bin
Urgent
Not Urgent
Not Important Important
"What is important is
seldom urgent and what
is urgent is seldom
important.“
This is a really useful tool
to prioritise your tasks
and make the best use of
your time.
Manage your Time - prioritising what’s important…

EXERCISE 6 :-
Being an entrepreneur is a lifestyle choice as much as it is
a professional one and the lines in your work and
personal life can get blurred and can lead to burnout
over the long term. Can you set real boundaries for
yourself? For example
oNot taking any work-related calls or answering emails
after 7 on weekdays
oNot taking work calls during family time or holidays
oOnly doing work for a set number of hours during the
weekend. Make your boundaries set clear and well
communicated .
ESTABLISH BOUNDARIES

EXERCISE 6 :-
Breaking out of your daily routine can be a
powerful way to unlock great new ideas,
both personally and professionally.
For example, if you are used to working
alone, starting to work with others can be a
great way of not only overcoming the
loneliness of being an entrepreneur, it can
also open up new opportunities.
Change up your Routine

EXERCISE 6 :-
While it's always nice to keep everyone
happy, , doing this can take up an
unreasonable amount of time.
Don’t be afraid no to opportunities that
do not add as much value to your business
When a customer demands a near-
impossible task, you may feel obliged to
say yes in order to keep their all-too-
important sale. Think carefully about
each situation, and don’t be afraid to say
no if it doesn’t make sense to say yes.
Don’t be afraid to say NO!

EXERCISE 6 :-
I) Others like you - An excellent way to meet
people who might be able to help you work
out problems, or network with like-minded
start ups to find funding or business
opportunities.
I) If you have lost perspective, and need to
talk about where your life or business is
heading, hire a mentor. Someone external
without bias will help you to critically
assess the situation and take a few
corrective steps to get your business back
on track!
Talk to others

EXERCISE 6 :-
Research shows you get more done quicker
when you step back and recharge the brain and
body. Studies show that performance increases
after breaks of all durations: from extended
holidays down to microbreaks of 30 seconds.
Restorative rest is actually active - Exercise
,walks or engaging hobbies do more for you
than sitting on the couch binge-watching
television. This active rest delivers great benefits
& provides occasion for creative reflection.
The Importance of Breaks

EXERCISE 6 :-
It is wise to distance yourself (if you can) from
negative individuals. They drain your energy,
and do little to motivate you.
On the other hand, positive and optimistic
people will uplift your spirits and help you
through challenging times.
Stay Well

EXERCISE 6 :-
The spaces we occupy shape who we are and
how we behave. This has serious
consequences for our psychological well-
being and creative performance. Given that
many of us spend years working in the same
room, or even at the same desk, it makes
sense to organize and optimize that space in
the most beneficial ways possible.
Creating your ideal environment means
looking honestly at what's working and what
isn't in your working environment.
Create your ideal environment

EXERCISE 6 :-
Take a sheet of paper. Reflect and record
How do you set boundaries in your work?
Do you let your customers know what your
boundaries are?
How ?
STAY WELL EXERCISE

EXERCISE 6 :-
According to research, one of the most
important qualities associated with successful
entrepreneurship is passion. When people
feel committed to what they are doing and
when they care deeply about it, they stand the
best chance of being successful at it.
The heart must become an ally of the mind.
Think about this popular business saying:
If your mind can conceive it,
and your heart can believe it, then you can
achieve it!
AND FINALLY ..

www.eteproject.eu
https://www.facebook.com/Empower
mentThroughEnterprise
Thank You

Empowerment through Enterprise- planning for success, ready, steady go

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