1. The Changing Face of Media & Branding
How can brands best use technology?
‣ Futurist
‣ Strategist
‣ Author & Blogger
www.mediafuturist.com
twitter.com/gleonhard
2. What I do:
‣ Understand
‣ Ideate Clients such as IBM, Google,
Nokia, DDB, Sony BMG, Orange /
‣ Ignite France Telecom, BBC, ITV, RTL,
The European Commission,
www.mediafuturist.com TribalDDB, Omnicom, Siemens...
twitter.com/gleonhard
3. Is your Branding / Marketing / Advertising
based on a Connected World or is it still
based on disconnected ‘Consumers’?
11. Dead & gone: one-way communications
from a non-trusted source
Source: Flickr.com-trustrocks
12. People responding to Interruptions
soon will be... Fantasy.
The only way forward is Engagement
13. Economic Crisis
Broadband Culture
Global Trust
Mobility Shift
• This recession is not cyclical - it is generating vast
structural changes: what was before is not coming back!
• Social Media & Social Content inevitably brings
us Social Business
• We are moving from trusting companies, brands,
government... to trusting ‘People like Me’ i.e.
trusting who & what is in My Network
19. The essential choice we all face:
Openness versus Control Jeff Jarvis
In a connected world,
Openness is a decisive virtue
The Degree of Openness and
your Revenue Growth Rate will
be directly related
43. Thanks for listening!
★ email me at gerd@mediafuturist.com
★ twitter.com/gleonhard
★ facebook: gleonhard
★ more presentations at
www.mediafuturist.com