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Positive Customer Experience Linked
to Profitable Behaviors

32%

GLOBAL INSURANCE
CUSTOMERS REPORTED
POSITIVE CUSTOMER
EXPERIENCE IN 2013

#1 U.S.

18.2%

is the only
country with
positive customer
experience base
over 50%

Netherlands
had largest
improvement

due to focus on digital and
broker channels

Customers with positive experiences are nearly

2X likely to refer their friends
or buy additional products

Mobile channel has the greatest impact
on profitable customer behaviors.
39%

Life & Pensions
Insurance

Agent

47%

Non-Life Insurance
Life & Pensions
Insurance

Non-Life Insurance

remain the dominant channel…

Agent

32%
Internet
PC

41%

Non-Life Insurance
Life & Pensions
Insurance

AGENTS

Internet
PC

26%
Internet
Mobile

31%

DIGITAL

… but
provides
greater customer convenience and
cost-cutting benefits

Internet
Mobile

Insurers mastering digital delivery capabilities and online

client services for Research/Quoting or Claims can win!

Within 5 years,
more than 30%
of insurer
business will
occur DIGITALLY
Research and
Get a Quote
Policy Acquisition

Claims Servicing
Online Claims Notification
Online Claims Processing
Claims Reports Including
Tracking
Proactive Claims
Identification, Assistance
and Processing

Policy Servicing

Areas Where Digital Capabilities can
Improve Customer Experience

View the Best and Worst
in Customer Experience
www.worldinsurancereport.com

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