1. the way we see it
Changing the Game:
Monthly Technology Briefs
December 2011
NoSQL and Hadoop:
A New Generation of Databases
Read the Capgemini Chief Technology Officers’ Blog at
www.capgemini.com/ctoblog

2. Public the way we see it
NoSQL and Hadoop: A New Generation of Databases
Oracle has recently joined IBM in offering alternatives to established players and
market leading relational databases. Oracle is keen on adding a NoSQL database
with the comment: “Oracle NoSQL Database is a key component of Oracle’s big
data strategy.” Meanwhile, IBM positions the use of the NoSQL Database Apache
Hadoop as the answer to holding data in their SmartCloud approach. Both are
aiming for a share in what Gartner claims will be the huge rise in unstructured
data from services on Clouds and the web as opposed to structured data from
traditional Enterprise Applications. The analyst believes there will be a 650%
growth in stored data by 2014 and that 85% of that data will be unstructured.
For the same reason, Microsoft, EMC, Google and Amazon are all supporters of
the NoSQL movement, and have mostly chosen Apache Hadoop as their preferred
NoSQL database.
The industry standard, Relational database (RD), has had more than 40 years of
development behind it to enable it to provide an effective mechanism to store
data and find it through Standard Query Language (SQL). Today, though it
cannot accommodate every data storage requirement, RDs dominate the support
of traditional applications from major vendors. However, there are limitations in
both scale and performance, particularly in supporting ‘queries’ as opposed to the
structured processing of Online Transaction Processing (OLTP). These limitations
were visible in Data Warehouses where supporting queries across the whole of the
data stored would be very slow, and so Data Marts that divided the data up into
subsets that shared similar characteristics were devised.
This is why the RD is not the correct approach for unstructured data that can be
only accessed through queries. In addition, its centralized deployment model and
challenges on scale are problematic in genuine cloud storage systems as is its need
to have a model determined for data before it can be used. That is not to say that
images of SQL databases cannot be run on virtual machines of the type that EMC,
Microsoft, Amazon and Google provide online. They can be and are, but use is
limited in terms of their scalability and long-term suitability. By contrast, NoSQL
databases such as Apache Hadoop, CouchDB, and MongoDB are already being
offered as cloud services to overcome this as they can run natively on virtualized
machines, scale up and down readily and support heavy read/write query-based
activity.
The concept of NoSQL (or Not Only SQL) moved into the limelight in 2009 after
some years of quiet development in response to the growing need for handing the
increasing amount of unstructured data from web-based activities. The name was
used to describe a number of new types of opensource, non-relational databases
to indicate that SQL was not used to access these databases. At the time, others
thought the significance was that they did not possess the standard features of a
relational database referred to as Atomicity, Consistency, Isolation, Durability,
ACID for short, and therefore should be referred to as Non Relational (NonREL).
In time, the term BASE, standing for Basically Available, Soft-state and
Eventually consistent, was coined to describe the principle values of NoSQL. As
the importance and use of NoSQL databases has grown in connection with cloud-
based storage so has the need for a unified and standardized query language for
use on NoSQL databases. In 2011, under an Opensource project, work has
started on Unstructured Query language (UNSQL) though, ironically, it is seen as
a superset of SQL.
1

3. the way we see it
Hadoop, or more accurately Apache Hadoop, is a major opensource project to
build a full-scale NoSQL database that can answer the challenges over the coming
years for unstructured storage and distributed huge scale operations in an online
cloud environment. The name Hadoop is taken from the soft toy belonging to one
of its key creators Doug Cutting’s son. It has two core inspirations/roots: the first
is Google’s MapReduce, which demonstrates huge scalability but is not
particularly fast; and Google’s File System. The latter has been such a huge
contribution that Yahoo has made to the project as one of the first and largest
users of Hadoop.
Hadoop was designed from the start to be a fully distributed architecture drawing
on Google’s experience with MapReduce, an already proven approach to running
across many computers in parallel, but also incorporating Java to make it easier to
integrate with existing services and APIs. A frequently quoted example of the
power of NoSQL and Hadoop: the New York Times processing 4 terabytes of
Tagged Image File Format (TIFF) data into 11 million PDFs in 24 hours using
multiple Amazon Elastic Compute Cloud (EC2) instances costing $240 was
actually achieved using Hadoop.
The impact of this and other technologies is discussed in the Capgemini CTO
Blog.
Changing The Game: Monthly Technology Briefs (December 2011) 2

4. Public the way we see it
Leading Company Results (Revenues)
Leading Company Results (Revenues)
Q4 HP 3% @ $32.1bn
ARM 22% @ $192mn Amazon 44% @ $10.88bn SAP 14% @ $3.41bn
Q3 Software AG 0% @ €274.6mn Cognizant 31% @ $1.6bn Capgemini 13% @ €2.4bn
Salesforce.com 36% @ $584mn Dell 0% @ $15.37bn Alcatel-Lucent 7%@ $3.8bn
Q2 Lenovo 36% @ $7.8bn
Q1 Cisco 5% @ $11.3bn
Movements by Industry Leaders
Cisco Telepresence Callway Service allows the buying/leasing of end-point Tele
presence sets and has added a new MX300 unit offering high quality video at low-
frame rates. Cisco Jabber Video for Telepresence supports smartphones, tablets,
and PCs offering a video call from any of the devices. www.cisco.com
Oracle is acquiring RightNow Technologies to bring its Customer Experience
Cloud Platform under the Oracle Public Cloud offerings. Oracle NoSQL
Database for Big Data Enterprise Edition handles large amounts of
unstructured data and is part of the Oracle Big Data Appliance system with an
open source version promised to follow. Oracle SOA Suite for Healthcare
supports specific sector messaging and data standards for ease of integration.
Oracle Enhanced Identity Analytics part of Fusion Middleware 11g and Oracle
Identity Management 11g simplifies understanding user work patterns and
permissions. Oracle Solaris 11 sparc and x86 versions is aimed at being able to
manage increased virtual machines and networks to increase its ability to work as
a cloud platform. Oracle PeopleSoft HCM 9.1 feature pack II adds new
employee self-service capabilities. Oracle Communications Service Controller
and Policy Server for service providers aids the control of data and customer
experiences. Oracle Agile Product Life Cycle Management (PLM) for Process
6.1 adds a new user interface, mobility and a library of processes and plug-ins.
www.oracle.com
HP will keep their PC business announced CEO Meg Whitman and strategically
invest in the business. HP Slate 2 Tablet running Windows 7 offers WiFi and 3G
connectivity and a ‘stylus’ in that makes handwritten note translations. HP ZR
Series Performances displays and HP DreamColor LP2480zx add new specialist
workstations for graphic artists and media. HP Client Virtualization, Analysis
and Modeling Service specializes in virtualizing Microsoft Windows 7
environments. HP Proliant Server Range has new high end units claimed to
increase performance by up to 35% using new AMD Opteron 6200 chips. HP
Folio 13 UltraBook is a new range for business use featuring up to nine hours
battery life plus low weight and thin form. www.hp.com
Intel Solid State Drives (SSD) Toolbox 3.0 provides a new ease of use and
management tool for administering SSDs. A new generation of Intel Wireless
Display TV adaptors (WiDi) makes streaming video from the PC to the TV even
easier and cheaper. Intel Cluster Studio XE Tools Suite is claimed as the first
developer tool kit to allow high performance clusters. Intel High performance
computing to be tuned to applications. Intel Cloud Access 360 provides new
cloud sign on and user security functions together with the McAfee Cloud
Security Platform to support cloud hosting and brokerage activities. Intel
Embedded Software Development Tool Suite 2.3 adds more support for Atom
Processors and new tools for the Linux Foundation Yocto project. www.intel.com
#
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5. Public the way we see it
IBM Cognos Mobile for iPad is a free Apple App shop download that allows on or
offline use of Cognos reports optimized for an iPad interface. IBM InfoSphere
BigInSights Platform adds a new big data analysis capability to IBM SmartCloud
Services. IBM SPSS Statistics 20.0 gains mapping software to enable locations to
be used as a further analysis feature. IBM zseries Servers are now able to support
Windows-based applications with the claimed advantage of consolidation and ease
of management. IBM Hosted Mobile Security Device Management provides an
outsourcing service for enterprises who want add the management of various
mobile devices to their desktop management outsource. www.ibm.com
Microsoft Dynamics CRM Online update improves interactivity with customers
via different websites and platforms with both outgoing and incoming capabilities.
Microsoft Windows Phone 7.5 is shipping on various manufacturers’ phones.
Microsoft Embedded Roadmap coded ‘v.next’ shows new versions to share the
Windows 8 platform and will support x86 and ARM chips. Microsoft SQL
Server 2012 Release Candidate is now available for qualified developers and is
said to be a next generation cloud database. www.microsoft.com
SAP Business One 8.82 adds new capabilities around CRM and campaign
management, new controls for serial numbers asset management, pick-and-pack
improvements, ,material planning, and long-term business planning, etc. SAP
Innovation Services is a new professional services offering to help business
managers apply SAP technology in new areas of their business. SAP NetWeaver
Portal Content Management and SAP NetWeaver Portal Site Management, by
OpenText in collaboration with SAP, adds new content management capabilities.
SAP CEO Jim Hagemann Snabe clarified that SAP would offer full cloud-based
SAP on-demand globally as well as on-premise in a dual strategy; seems like in
the current 8 markets they have more than 700 customers already. He also stated
that SAP Sybase IQ and SAP Hana will be maintained as two separate database
families. In the same direction, SAP CTO Vishal Sikka said that he expects to
have all SAP ERP applications running on HANA as the SAP alternative to a
conventional database; in a further move, NetWeaver on HANA is just about
ready to be released and will integrate the services orchestrations with the existing
EAI application integration capabilities. There will be an SAP version of the
Apple App Store and iCloud to allow full mobility between devices from a
common set of services and user-centric data store. SAP NetWeaver Process
Orchestration and SAP NetWeaver Gateway add a wide range of new
capabilities for integration and orchestration. SAP Mobile Apps for Apple iOS,
BlackBerry, Android, and Windows Mobile cover a wide range of knowledge and
field-based workers. www.sap.com
Google supports integration between Apps and Google+ as an administrator
controlled option to allow employees to use both sets of tools in support of their
work. Google+ Pages for Business allows a business to profile itself and provide
links to associated personal accounts. Google Online Music Store for Android
devices, in partnership with 23 Music labels, provide streaming music from a
library of 23 million songs. Google Wallet will now have Google Checkout Pay
Platform combined into a single new full service system. Google Search for iPad
offers claimed improvements mainly directing search away from the Apple Safari
based option. The Google ‘cleanup’ of low usage, or superseded services,
continues with Google Knot, Google Wave and Google Friend Connect being
added to the list. www.google.com
Apple iPhone 4S battery life has been reported as a significant problem, with
users claiming discharge in use is too fast. A downloadable fix iOS 5.0.1 has not
apparently improved the situation. www.apple.com
Changing The Game: Monthly Technology Briefs (December 2011) 4

6. Public the way we see it
Open Source Update
Novell SuSe alpha of a Cloud Builder built using OpenStack and SuSe Linux
Enterprise Server is now available as a preview download for comment.
http://www.novell.com/home/
Redhat is joining the Open Compute Project aiming to ensure that Redhat
Enterprise Linux will be certified as compliant with the standards that emerge.
www.redhat.com
Canonical Ubuntu Roadmap will see the operating system being able to be used
on Tablets and Smartphones as a single version within 18 months.
www.ubuntu.com
Mozilla Firefox 8 is now on final release after widespread betas and in a move
that seems to make Firefox a continuous development and beta program Firefox
9 first beta is now available adding optimization for Android Tablets to other
features. www.mozilla.com
Standards Watch
The World Wide Web Consortium (W3C) Tracking Preference Expression, and
the Tracking Compliance and Scope Specification are two new draft standards
aiming at controlling track and trace of website visitors to improve privacy.
www.w3.org
OpenCL 1.2 update adds new development tools to the standard for Graphic
Processor Units, which allow library tools to be built and shared without needing
source code. www.khronos.org
More Noteworthy News
Salesforce.com is acquiring Mobile Metrics whose analytic platform is used on
Mobile and Social Networks to analyze effectiveness of apps and is already a
partner with Salesforce.com. www.salesforce.com
Gartner records Q3 2011 PC sales at $14.8mn up slightly from Q2 but down
from over $16mn in Q2 2010. HP is at number one with 22.7% share of the
market, down slightly after the uncertain future of HP PCs early in the quarter
whilst Apple PC sales rose 19% against Q3 2011. www.gartner.com
Gigaspaces Cloudify is a combination of a middleware platform and tool set to
migrate applications to cloud platforms and seems to be vendor neutral in terms
of the cloud/virtualization services that it can work with. www.gigaspaces.com
BlackBerry Business Cloud Services now provides connectivity and support for
Microsoft Office 365. Two new BlackBerry Smartphones running the new
BlackBerry 7 OS have been launched, the Curve 9380 is the first to shift to a
virtual keyboard, and the Bold 9790 with a keyboard. www.blackberry.com
Hitachi Data Systems Three Tier Storage architecture provides three separate
clouds each designed to fufil a different purpose in what and how they support a
specific requirement; An Infrastructure Cloud for basic services; a Content Cloud;
and an Information cloud. www.hitachidatasystems.com
Citrix HDX Platform could be a breakthrough as it is achieved with the thin
client on a single chip, thus making it smaller and needing lower power than any
previous thin client solution. Citrix Online GoToMeeting adds document
collaboration to its existing web conferencing capabilities. www.citrix.com
#
5

7. Public the way we see it
SAS High Performance Analytics will ship in December offering analytics on
huge volumes of data in minutes rather than a task that would have taken hours.
SAS Conversation Center as part of the SAS Social Media Analytics Platform
adds the capability to monitor comments on various social sites. www.sas.com
Nokia Lumia 800 and 710 powered by Microsoft Windows Phone 7 Mango
launch is an important milestone as it moves Nokia onto the Microsoft Platform.
www.nokia.com
Dell Latitude ST Tablet running Windows 7 on an Intel Atom processor is
aimed at the Enterprise Business market and can be managed within the Windows
7 single user profile. Dell Kace K1110-ADV systems management and K2100-
ADV systems deployment appliances offer management of up to 3000 end
stations. Dell PowerEdge Server range has new models using the new Intel
Opteron processor for increased performance. www.dell.com
Dropbox, the popular Online Storage and file exchange, is introducing
Dropbox for teams a business service with full administration controls including
billing and technical support. www.dropbox.com
Sony Ericsson changes makeup with Sony buying Ericsson out in a €1.05
bn-move and an attempt to reposition the brand within the Sony user devices
marketplace. www.sonyericsson.com
ARM v8 chip set takes ARM into 64 bit processors and allows enterprise IT
applications to be supported on tablets and mobile smartphones. www.arm.com
Juniper Networks Junos Pulse Security Platform has been chosen by
Samsung to be included in its smartphone hardware to manage SSL Virtual
Private Network connections including administration of the phone by the
enterprise. www.junipernetworks.com
iPass Open Mobile Platform 2.0 has extended the WiFi hotspot aggregation
service for wireless connection of mobile devices to add metering of usage of
iPhone and Android devices together with improved endpoint verification and a
new password manager that automates log-ons. www3.ipass.com
Git.Hub Enterprise is an on-premise version of the online hosted collaborative
development platform for customers who want to have a closed and secure
development environment. https://github.com
Opera Mobile 11.5 Browser update for iPhone, iPad, BlackBerry, and Symbian is
claimed to track data usage in a manner that will give big cost savings on
download charges. www.opera.com
AMD cuts 10% of workforce of 12,000 to improve its competitive position
against Intel. AMD Opeteron 6200 Interlagos and 4200 Valencia chips are
now shipping based on the new AMD Bulldozer architecture, which is to offer
‘revolutionary’ increases in performance of up to 88% faster than conventional
architectures. www.amd.com
Samsung Bada 2.0 operating system for Smartphones Software Development Kit
is now available and the Samsung Wave 111 smartphone will ship with Bada 2.0,
which is Samsung’s new focus for all their smartphones. Samsung GalaxyTab
10.1 N is a redesigned version to try to stop the Apple dispute on Samsung
infringing Apple patents. Samsung SUR40 Microsoft Surface Tabletop based
computer is now available. www.samsung.com
Changing The Game: Monthly Technology Briefs (December 2011) 6

8. Public the way we see it
Cortado Corporate Server 5.3 upgrade will have full HTML 5.0 support,
allowing PCs and laptops to enjoy the same capabilities as iPhone, iPad,
BlackBerry and Android devices to access and view content remote from files on
the corporate network. www.cortado.com
Zenprise Bring Your Own Toolkit is designed to allow enterprises to determine
the risk and manage the increasing number of personal devices that employees are
using for their work. www.zenprise.com
McAfee Cloud Security Suite has gained three new products; Cloud Identity
Manager to federate multiple sign-ons; Web Gateway Platform to manage what
users may do online via their identities and; Cloud Security Data Loss Prevention
Platform to manage and maintain data on virtual machines. www.mcafee.com
Huawei Media Tablet based on Android 3.2 with a 7inch screen, WiFi, 3G,
Flash 10.3 plus front and rear cameras to support video conferencing marks a
move into new markets by the Chinese Telecommunications supplier. Huawei
has bought out Symantec from their joint venture in a move to strengthen its
security products and portfolio of integrated services. www.huawei.com
Rackspace Cloud Private Edition is a self-contained private cloud system using
OpenStack that can be installed in a client’s data center and provide an
on-premise host for the enterprises services as opposed to most private clouds
that are merely virtualized client servers for applications. www.rackspace.com
Adobe is making 750 employees redundant in USA and Europe to match
trading conditions and maintain its profitably said the press release. Adobe Flash
for Mobiles is to be discontinued and work on HTML 5.0 is to accelerated.
www.adobe.com
Fujitsu Business Solutions App Store is a new business venture that allows
their cloud-based clients to find and use common business applications.
www.fujitsu.com
CA Executive Insight for Service Assurance takes business data feeds and
allows users to design how they want to view the results in visual and graphical
outcomes that can suit mobile devices as much as PCs. CA Cloud 360 provides a
modeling and decision support environment to help optimize the correct places
and ways to adopt cloud technology. www.ca.com
Tibco Spitfire 4.0 Business Intelligence and Analytics now integrates to Microsoft
SharePoint and features a user-driven dashboard claimed to improve predicative
analytics. www.tibco.com
Trend Micro SafeSync 5 online data storage service allows collaboration on the
same data between different users or devices, or data storage externally for
business but boasts that it is a European based service meeting EU requirements
for data holding inside the EU. www.trendmicro.com
AeroHive Banch onDemand provides mobility devices and users with automatic
VPN access to enterprise services both via wireless and wired connections.
www.aerohive.com
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9. the way we see it
Skype Video Chat beta has Facebook integrated so that calls can be made
automatically to Facebook friends. www.skype.com
Storage Fusion Storage Resource Analysis Enterprise Edition now includes
cloud-based storage in its comprehensive analysis of how storage is deployed.
www.storagefusion.com
Aruba Networks is acquiring Avenda to add its authentication and
authorization platform to the Aruba WiFi networks business. www.aruba.com
Changing The Game: Monthly Technology Briefs (December 2011) 8

10. www.capgemini.com/ctoblog
About Capgemini
With more than 115,000 organization, Capgemini has developed its
people in 40 countries, own way of working, the Collaborative
Capgemini is one of the world’s foremost Business ExperienceTM, and draws on
providers of consulting, technology and Rightshore®, its worldwide delivery model.
outsourcing services. The Group reported
2010 global revenues of EUR 8.7 billion. Learn more about us at
Together with its clients, Capgemini creates www.capgemini.com.
and delivers business and technology
solutions that fit their needs and drive the Rightshore® is a trademark belonging to
Capgemini
results they want. A deeply multicultural
Andy Mulholland
Global Chief Technology Officer, Capgemini
Tel. +44 (0)207 434 2171
andy.mulholland@capgemini.com
Copyright © 2011 Capgemini. All rights reserved.