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+40
casos
Innovación
Estrategias de
OCÉANO AZUL
Qué –Cómo – Por qué
Nacho Villoch . Innovacion & Comunicacion
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
WHAT
El Término es nuevo,
El Concepto NO
Investigación-Libro- Instituto
Nacho Villoch . Innovac...
Nacho Villoch . Innovacion & Comunicacion
Nacho Villoch . Innovacion & Comunicacion
Nacho Villoch . Innovacion & Comunicacion
Un espacio nuevo para el mercado
En el que la competencia sea irrelevante
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
HOW
Nacho Villoch . Innovacion & Comunicacion
Value
Reducción de Costes
Valor para el usuario
Innovación
en
Valor
La Innovación
en Valor es
La clave del
Modelo
BOS
Nach...
Nacho Villoch . Innovacion & Comunicacion
Nacho Villoch . Innovacion & Comunicacion
Reconstruir las Fronteras del mercado
Explorar sectores alternativos
Explorar productos y servicios complementarios
Explor...
https://theelsesite.wordpress.com/2015/07/12/blue-ocean-strategy/
Nacho Villoch . Innovacion & Comunicacion
PIONEROS Negocios PIONEROS
Negocios EMIGRANTES
Negocios COLONOS
EMIGRANTES
COLONOS
Nacho Villoch . Innovacion & Comunicaci...
Estrategias de
OCEANO AZUL
WHY
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL WHY ?
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL WHY ?
A-A-A
Nacho Villoch . Innovacion & Comunicacion
P
P
P
P
Las 4 P´s del Markerting
iratería de Productos
rostitución Promoción
ayasada Publicidad Viral
uñalada Precio
Nacho...
Nacho Villoch . Innovacion & Comunicacion
40
casos
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
¿….?
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
¿….?
Nacho Villoch . Innovacion & Comunicacion
Estrategias de
OCEANO AZUL
Reflexión:
¿se buscan?
¿se encuentran?
¿se crean?
Nacho Villoch . Innovacion & Comunicacion
Las 10 Trampas
del Mar Rojo
(Creencias erróneas)
• Creer que BOS es una estrategia dirigida al Cliente –Customer Centric-
...
O te Distingues……
….O te Extingues !!!Nacho Villoch . Innovacion & Comunicacion
Gracias
Preguntas,
comentarios,
sugerencias,
Nacho Villoch . Innovacion & Comunicacion
Blue Ocean Strategy - 40 casos de Estrategia de Oceano Azul
Blue Ocean Strategy - 40 casos de Estrategia de Oceano Azul
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Blue Ocean Strategy - 40 casos de Estrategia de Oceano Azul

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La Estrategia de Oceano Azul -Blue Ocean Strategy- es una referencia en la Innovacion aplicada. Entender Qué es, cómo y por qué aplicarla es sencillo a través de estos mas de 40 ejemplos explicados por Nacho Villoch

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Blue Ocean Strategy - 40 casos de Estrategia de Oceano Azul

  1. 1. +40 casos Innovación Estrategias de OCÉANO AZUL Qué –Cómo – Por qué Nacho Villoch . Innovacion & Comunicacion
  2. 2. Nacho Villoch . Innovacion & Comunicacion
  3. 3. Estrategias de OCEANO AZUL WHAT El Término es nuevo, El Concepto NO Investigación-Libro- Instituto Nacho Villoch . Innovacion & Comunicacion
  4. 4. Nacho Villoch . Innovacion & Comunicacion
  5. 5. Nacho Villoch . Innovacion & Comunicacion
  6. 6. Nacho Villoch . Innovacion & Comunicacion
  7. 7. Un espacio nuevo para el mercado En el que la competencia sea irrelevante Nacho Villoch . Innovacion & Comunicacion
  8. 8. Estrategias de OCEANO AZUL HOW Nacho Villoch . Innovacion & Comunicacion
  9. 9. Value Reducción de Costes Valor para el usuario Innovación en Valor La Innovación en Valor es La clave del Modelo BOS Nacho Villoch . Innovacion & Comunicacion
  10. 10. Nacho Villoch . Innovacion & Comunicacion
  11. 11. Nacho Villoch . Innovacion & Comunicacion
  12. 12. Reconstruir las Fronteras del mercado Explorar sectores alternativos Explorar productos y servicios complementarios Explorar Funcionalidades o conexiones emocionales Explorar cadena de promoción, distribución, prescripcion Explorar , Explorar, Explorar …… Nacho Villoch . Innovacion & Comunicacion
  13. 13. https://theelsesite.wordpress.com/2015/07/12/blue-ocean-strategy/ Nacho Villoch . Innovacion & Comunicacion
  14. 14. PIONEROS Negocios PIONEROS Negocios EMIGRANTES Negocios COLONOS EMIGRANTES COLONOS Nacho Villoch . Innovacion & Comunicacion
  15. 15. Estrategias de OCEANO AZUL WHY Nacho Villoch . Innovacion & Comunicacion
  16. 16. Estrategias de OCEANO AZUL WHY ? Nacho Villoch . Innovacion & Comunicacion
  17. 17. Estrategias de OCEANO AZUL WHY ? A-A-A Nacho Villoch . Innovacion & Comunicacion
  18. 18. P P P P Las 4 P´s del Markerting iratería de Productos rostitución Promoción ayasada Publicidad Viral uñalada Precio Nacho Villoch . Innovacion & Comunicacion
  19. 19. Nacho Villoch . Innovacion & Comunicacion
  20. 20. 40 casos
  21. 21. Nacho Villoch . Innovacion & Comunicacion
  22. 22. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  23. 23. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  24. 24. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  25. 25. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  26. 26. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  27. 27. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  28. 28. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  29. 29. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  30. 30. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  31. 31. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  32. 32. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  33. 33. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  34. 34. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  35. 35. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  36. 36. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
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  38. 38. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  39. 39. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  40. 40. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
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  42. 42. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  43. 43. Nacho Villoch . Innovacion & Comunicacion
  44. 44. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  45. 45. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  46. 46. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  47. 47. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  48. 48. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  49. 49. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  50. 50. Nacho Villoch . Innovacion & Comunicacion
  51. 51. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  52. 52. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  53. 53. Nacho Villoch . Innovacion & Comunicacion
  54. 54. Estrategias de OCEANO AZUL Nacho Villoch . Innovacion & Comunicacion
  55. 55. Estrategias de OCEANO AZUL ¿….? Nacho Villoch . Innovacion & Comunicacion
  56. 56. Estrategias de OCEANO AZUL ¿….? Nacho Villoch . Innovacion & Comunicacion
  57. 57. Estrategias de OCEANO AZUL Reflexión: ¿se buscan? ¿se encuentran? ¿se crean? Nacho Villoch . Innovacion & Comunicacion
  58. 58. Las 10 Trampas del Mar Rojo (Creencias erróneas) • Creer que BOS es una estrategia dirigida al Cliente –Customer Centric- • Creer que para crear BOS hay que alejarse del Core Business • Creer que BOS tiene que ver con las nuevas Tecnologías. • Creer que para crear BOS hay ser el 1º en llegar al mercado. • Creer que BOS y Estrategia de diferenciación es lo mismo. • Creer que BOS es una Estrategia Low Cost y de bajar costes y precios. • Creer que BOS es lo mismo que Innovación. • Creer que BOS es una teoría de marketing y de nicho de mercado. • Creer que BOS considera que la competencia es negativa . La hace irrelevante. • Creer que BOS es sinónimo de destrucción creativa (Schumpeter) o Disrupción. Nacho Villoch . Innovacion & Comunicacion
  59. 59. O te Distingues…… ….O te Extingues !!!Nacho Villoch . Innovacion & Comunicacion
  60. 60. Gracias Preguntas, comentarios, sugerencias, Nacho Villoch . Innovacion & Comunicacion

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