Check out more articles on marketing here: http://bit.ly/2aWo0n8 There’s nothing worse than launching an email marketing campaign, only to be greeted with abysmal open rates and a CTR that leaves you wondering if your software is giving you faulty numbers. We’ve put together a list of email marketing best practices that, once applied, will take your email marketing efforts to the next level.

1. Email Marketing
Best Practices

2. Optimize for mobile
• Mobile use statistics from 2015 show that “over 34% of mobile
subscribers only use[d] mobile devices to read emails”
• Make sure to test emails on a phone and a computer
• Use text instead of images, test font sizes and image width,
redesign your layout to work vertically and horizontally

3. Make sure your emails are
personalized (when you can)
• No one wants to receive emails that are irrelevant to their
interests
or needs
• Salesforce says that “adding personalized recommendations
into marketing emails can increase sales conversion rates by
15-25%, and click-through rates by 25-35%”
• If possible, try to cater your emails to a specific consumer or
create personalized content/subject lines

4. Automate your post-purchase
messages
• This is the point where subscribers either purchase from your
brand again or disengage, so it’s important to double your
efforts to capture their attention
• Automate your emails to make sure they are relevant
• According to Campaign Monitor, automating emails makes
them 133% more likely to correspond to a customer’s purchase
cycle

5. Incentives can increase your open
rates
• According to Hubspot, including incentives in the subject line
can increase open rates by as much as 50%
• Try to make the incentives tangible- instead of “big discount,”
offer “free shipping on orders of $50 or more”

6. “Keep it simple, stupid.”
• Don’t clutter your emails with tons of different fonts, colors,
and CTAs
• Try to use no more than 2-3 typefaces, consistent colors and
imagery, and a clear CTA so the subscriber knows exactly what
you want them to do

7. Write short & compelling subject
lines
• According to Chadwick Martin Bailey, 47% of people say they
open an email because of the subject line alone
• Keep your subject line ideally between 30-50 characters
• Word choice makes a big difference too- B2B companies saw
that subject lines with the words “money,” “revenue,” and
“profit” performed better than “ROI,” “asset,” and “industry”

8. Originally written by Rebecca Weisenhoff,
the full post can be found here