Looking for new social media channels for B2B marketers? Here are the most popular accounts that you should consider picking up in 2017. Check out the full post here: http://bit.ly/2mffL8L

1. The Best Social Media
Channels for B2B Marketers
In 2017

2. Before you start reading, remember:
• Be selective with your social media accounts
• Start out small and add accounts as your company
grows or you feel more comfortable with your social
media strategy

4. LinkedIn
• One of the most popular social channels for B2B
marketers
• 79% of B2B marketers view LinkedIn as an effective
source for generating leads because of the ability to
create targeted campaigns
• If you just have one social media account, this should
be it

5. LinkedIn
Example account:

7. SnapChat
• Great way to build relationships with snap friends and
provide opportunities to advertise
• Snapchat ads are viewed up to a million times per day
• Can create geo filters, start contests with followers
for who can create the most creative snap with your
logo in the frame, add promos to your snaps
• This is where your audience checks in during the work
day

8. LinkedIn
Example account:

10. Twitter
• Provides ability to give your audience real-time
solutions and comments
• Allows you to get in contact with influencers and
brand advocates
• 87% of B2B marketers use Twitter as part of their
content strategy (Tweet this stat!)

11. Twitter
Example account:

13. Instagram
• Has over 400 million active users
• Great source for keeping customers up-to-date on your
company, promoting your brand, and getting to know
what your audience is interested in
• Many B2B companies use it to collect user research
• Check out this guide for tips & tricks on starting an
account

14. Instagram
Example account:

16. Facebook
• There are more than 16 million local business pages on
Facebook
• Facebook advertising is a great source for generating
leads
• Check out these examples of how other B2B companies
are using Facebook ads to their advantage
• Read this how-to blog post if you’re new to Facebook
ads

17. Facebook
Example account:

19. Google+
• Worthwhile for its ability to help with search engine
rankings
• Easy to use because of its integration with Gmail
• Encourages group hangouts and discussions
• Has over 500 million active users, making it the 2nd
largest social media network

20. Google+
Example account:

22. Slideshare
• User friendly way to give your audience a chance to
learn about your company, product, or service
• Great for repurposing content
• Product of LinkedIn
• Check out these examples of how B2B marketers are
using Slideshare and tips for making your own account

23. Slideshare
Example account:

24. Originally written by Lauren Welschenbach,
the full post can be found here