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HOW TO CREATE
A BRAND MESSAGE
THAT

SPARKS, STICKS
& SELLS
“A BRAND…
…is the set of expectations,
memories, stories and
relationships that, taken
together, account for a
consumer’s ...
“A BRAND…
…makes an impression
without you having to speak.”
- Hajj Flemings
“A BRAND…
…is a transformational
experience.”
- Cheryl Pullins
STICKS IN THE MINDS OF YOUR

SWEET SPOT CLIENTS
SELLS! SELLS! SELLS!
WHAT’S IN A
B

R

A

N

D
BELIEVABILITY
RELATABILITY
AUTHENTICITY
NOTEWORTHINESS
DISTINCTION
THINGS
YOU
MUST
KNOW
CLARITY
RELENTLESS

CONSISTENCY
CONNECTION
Cheryl Pullins
My desire is to live in a world where people
fully embrace their own uniqueness, express
genuine love to ot...
Click Here
to receive more
branding + business +
marketing
advice.

iCoachWomen.com
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How to Create a Brand Message That Sparks, Sticks and Sells

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Branding in the 21st Century is not your grandad's kind of branding. In a saturated marketplace where entrepreneurs are starting new businesses everyday, there are some things you need to know which will help to rise your brand "voice" above the sea of sameness.

Create a look, feel and sound that rocks their stilettos!

Publié dans : Business, Technologie
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How to Create a Brand Message That Sparks, Sticks and Sells

  1. 1. HOW TO CREATE A BRAND MESSAGE THAT SPARKS, STICKS & SELLS
  2. 2. “A BRAND… …is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin
  3. 3. “A BRAND… …makes an impression without you having to speak.” - Hajj Flemings
  4. 4. “A BRAND… …is a transformational experience.” - Cheryl Pullins
  5. 5. STICKS IN THE MINDS OF YOUR SWEET SPOT CLIENTS
  6. 6. SELLS! SELLS! SELLS!
  7. 7. WHAT’S IN A B R A N D
  8. 8. BELIEVABILITY
  9. 9. RELATABILITY
  10. 10. AUTHENTICITY
  11. 11. NOTEWORTHINESS
  12. 12. DISTINCTION
  13. 13. THINGS YOU MUST KNOW
  14. 14. CLARITY
  15. 15. RELENTLESS CONSISTENCY
  16. 16. CONNECTION
  17. 17. Cheryl Pullins My desire is to live in a world where people fully embrace their own uniqueness, express genuine love to others and live a life they truly enjoy. As a Storytelling Bombshell + Branding Virtuoso + Strategy Whiz, my life's work is built upon using my essence + expertise + experiences to serve as a guide to these fabulous women in business by helping them "brandsmith" their businesses which arouses and clarifies their awesome factor, highlights their distinctiveness and creates a remarkable brand that elevates them to iconic status.
  18. 18. Click Here to receive more branding + business + marketing advice. iCoachWomen.com

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