Twitter can be used in business to generate sales through exclusive offers that replicate word-of-mouth promotion to Twitter's 30 million users. It also allows for immediate customer service feedback and participation in discussions as a community member rather than just a representative. Additionally, Twitter enables brand awareness through name monitoring, insight into company culture, and bringing consumers into the business community, as well as finding prospective clients by monitoring competitors and engaging with related industries.
2. Generating Sales with Twitter
• Replicates word of
mouth
• Twitter exclusive
offers
• 30 million users on
Twitter
• Targeted audience
• Small financial
investment
3. Twitter for Customer Service
• Immediate feedback
• Forum for responses
– For the individual
– For the community
• Not representatives
but participants
• Community Research
4. Brand Awareness and
Management with Twitter
• Name monitoring
• Creation of social
value
• Insight into the
company culture
• Brings consumers
into the fold
5. Finding Prospective Clients with
Twitter
• Monitoring the
competition and
industry
• Listening rather than
pushing
• Community
engagement not
advertisement
6. Internal Connections with Twitter
• Strengthens
employee
connections
• Yammer – private
Twitter for businesses
7. Internal Connections with Twitter
• Strengthens
employee
connections
• Yammer – private
Twitter for businesses
