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Tcf 335 Pinterest, Foursquare, Swarm

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New Media Extras Dr. Chandra Clark TCF 335
What’s a Pin and a Board? • Pins can be almost anything—a gift, recipe, or even a quote. • They’re like little bookmarks people add to Pinterest that always point back to the sites they came from. • If you add the Pin It button to your site, people can use it to add your stuff to Pinterest. • Boards are where people collect and organize pins. Each board tells a story about what the person cares about.
Pinterest Has Visual Value Pinterest Launched: March 2010 4th most popular social network • 70 million active users per month • 79% of the users are women; 21% are men • 35% of visitors use mobile only • 500,000 Pinterest business accounts • Less than 20% of pins contain faces • Pinterest value as of 10/13: $3.8 Billion -Source: Digital Marketing Ramblings
Storytelling with Instagram Mobile • Most Popular Person on Pinterest with most followers: Joy Cho/Oh Joy! • Percentage of Pinterest pins made by women: 92% • Percentage of all Pinterest activity from women: 94%
Pinterest Pinterest for Small Businesses • Pinterest for Business Section • Verify your website • Set up boards: • Customer’s Choice Products • How-to Guides • Product Spotlight • Infographics and Pictures • Customer Reviews • Behind the Scenes Looks & Prototypes
Pinterest Best Practices  Pin content you already have  Get customers involved  Motivate followers to repin  ALWAYS link your pins  Make your pins about customers
Source: Meltwater Stats
• Changed in August, 2014 • Checkins are gone • Leave tips from people on restaurants, business, etc. • Recommendations on what to buy or go • Trusted more than Yelp • Foursquare video explainer
Swarm and Foursquare Swarm Launched: May 2014 Displays where friends are based on checkins and neighborhoods Who is in your area for coffee, activities, etc.? Built in messaging system to get the ball rolling. .
Swarm is less creepy… The closest you can get to knowing someone’s location is 500 feet. Looks warm and fun compared to Find my Friends in Foursquare. App will live or die based on success in urban areas
• Founded in 2007 • 177.9 million blogs • 81 billion posts • Employs 239 people. • 110 million posts per day. • 20 billion page views a month. • Bloggers can text messages to their page.
Growth of Tumblr: What other social media? Yik Yak Snapchat Yelp

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Tcf 335 Pinterest, Foursquare, Swarm

  • 1. New Media Extras Dr. Chandra Clark TCF 335
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  • 4. What’s a Pin and a Board? • Pins can be almost anything—a gift, recipe, or even a quote. • They’re like little bookmarks people add to Pinterest that always point back to the sites they came from. • If you add the Pin It button to your site, people can use it to add your stuff to Pinterest. • Boards are where people collect and organize pins. Each board tells a story about what the person cares about.
  • 5. Pinterest Has Visual Value Pinterest Launched: March 2010 4th most popular social network • 70 million active users per month • 79% of the users are women; 21% are men • 35% of visitors use mobile only • 500,000 Pinterest business accounts • Less than 20% of pins contain faces • Pinterest value as of 10/13: $3.8 Billion -Source: Digital Marketing Ramblings
  • 6. Storytelling with Instagram Mobile • Most Popular Person on Pinterest with most followers: Joy Cho/Oh Joy! • Percentage of Pinterest pins made by women: 92% • Percentage of all Pinterest activity from women: 94%
  • 7. Pinterest Pinterest for Small Businesses • Pinterest for Business Section • Verify your website • Set up boards: • Customer’s Choice Products • How-to Guides • Product Spotlight • Infographics and Pictures • Customer Reviews • Behind the Scenes Looks & Prototypes
  • 8. Pinterest Best Practices  Pin content you already have  Get customers involved  Motivate followers to repin  ALWAYS link your pins  Make your pins about customers
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  • 19. • Changed in August, 2014 • Checkins are gone • Leave tips from people on restaurants, business, etc. • Recommendations on what to buy or go • Trusted more than Yelp • Foursquare video explainer
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  • 24. Swarm and Foursquare Swarm Launched: May 2014 Displays where friends are based on checkins and neighborhoods Who is in your area for coffee, activities, etc.? Built in messaging system to get the ball rolling. .
  • 25. Swarm is less creepy… The closest you can get to knowing someone’s location is 500 feet. Looks warm and fun compared to Find my Friends in Foursquare. App will live or die based on success in urban areas
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  • 28. • Founded in 2007 • 177.9 million blogs • 81 billion posts • Employs 239 people. • 110 million posts per day. • 20 billion page views a month. • Bloggers can text messages to their page.
  • 29. Growth of Tumblr: What other social media? Yik Yak Snapchat Yelp