This document provides information and guidance on creating and utilizing a Facebook business page to promote a business. It discusses why having a Facebook page is beneficial for businesses, how to set up a business page, ideas for the type of content to post, and ways to market the page. The overall workshop objective is to increase awareness of the tools and benefits of Facebook pages to help businesses create a Facebook strategy and grow.

1. Create my Business Facebook Page
Wednesday 16 July 2014
Utilising Facebook to grow your business

2. Agenda
• Why have a Business Facebook page
• Setup a Facebook Page
• Ideas for what I should put on my page
• Ideas to start marketing my Page
• Questions
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3. Workshop Objective
• Increase awareness of tools and benefits of
Facebook Business Pages, to enable you to
create a Facebook strategy and grow your
business
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4. Facebook Stats
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New Zealand (Dec 13)
Country Audience: 2,400,000
Percent of NZs Population: 53.46%
Source:
http://www.adcorp.co.nz/news-blog/Social-Media-Statistics-%E2%80%93-November-2013
Source http://www.socialbakers.com/facebook-statistics/new-zealand
Create my business F acebook page seminar 16 July 2014

5. Why have a Facebook page

6. Why have a Business Facebook page?
Get found by people who are searching for your products
or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including webinars, blog
articles, or other resources
Generate leads for your business
Helps with SEO for your website
Promote new products, services and events
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7. Should I have a Business Facebook page?
• Who is your target audience?
-Depends on target audience, eg Are they using Facebook, and if so how often
are they on Facebook?
• What do you want to achieve from having a Facebook page?
-is it for new or existing clients? What are the benefits for liking your page?
• Consistency is essential to keep people engaged!
• Disadvantages:
It can be very time consuming and take a long time to convert these leads into
customers or clients.
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8. Create a facebook Strategy
• Give people a reason to like your page – there are so many pages
out there, why should people like your page?
• Create some measurable goals for your facebook page that include
timeframes
• Then put a plan in place for achieving these goals
• Use your insights to help track progress
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• Only 2% of your posts get seen
so ensure you are posting at
times when you target
audience are on Facebook and
consider Facebook advertising
Create my business F acebook page seminar 16 July 2014

9. Setup a Facebook page

10. Not yet on Facebook?
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11. Create a page
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You need to have a
personal page before you
can setup a Business Page
Go to:
www.facebook.com/pages/create.php
Create my business F acebook page seminar 16 July 2014

12. Setup
• Depending on ‘type’
of page you have
chosen will display
different formats on
Timeline
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13. Setup – ‘Local Business’ Extras
• If choosing a local business –
people can ‘check in’ at each
location while there and like
your page if haven’t already
• And can offer discounts etc (to
do this make sure your account
has an address specified)
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14. Complete About details
• Complete the About
details to give people more
information about your
business
• Ensure information is up to
date and succinct
• Good to include Page
Admins so they know who
they are connecting with
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15. Setup – Link Business to Personal
You can have your business Facebook linked on
your personal page
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16. Setup – Link Business to Personal
To update go into your personal page, select
‘Update Info’
update Work and Education–
(you must have already setup your business page to link this)
‘I Currently work here’ has to be ticked
to show on your personal page
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17. Ideas of what to put on my page

18. Have a Facebook page – Now what?
• What do I post- what problems are your target market facing, what could
they learn from you? Post articles, tips, information, photos
How often should I post?
Some research says every day,
depends on what you posting
and if you are providing value!
Think about it from a customer perspective - do you go back and scan old
posts or just look at the most recent ones? There is so many new updates
your information can get lost
• Find out when people are on Facebook and time your posts for then.
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19. Pictures
When attaching pictures, these then all
show up in your pictures,
and you can then create Albums
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20. Sharing Updates
• Click on share
• Click and select
how to share it, eg on
your page (business)
or on your own
timeline (personal)
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21. Events
• can update the
picture, show
how to join and
share
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22. Tagging
• Tagging is linking people or
pages which creates a link to
their Facebook page
(appears in Blue)
To tag: type ‘@’ then the first few
letters of person’s name or
business and select which one to
apply it to.
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23. Tagging Photos
• Click on Tag Photo , start
typing person’s name, and
list should appear of your
Facebook friends and
pages you like
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24. Highlight Posts
• Highlighting posts –
making it bigger to make
it stand out
• To highlight - hover over
your post – top left hand
corner
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25. Milestones
• Great for
highlighting
special dates
and engaging
your audience
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26. Offers
For more info:
http://www.facebook.com/help/offers
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•Create offers to promote your business
•Free!
•Can be sent to targeted audience
Create my business F acebook page seminar 16 July 2014

27. Using Facebook
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You can switch between using your personal profile and business page by
selecting the  in the top right hand corner
The logo and name will show up as to which profile you are using
Create my business F acebook page seminar 16 July 2014

28. Other ideas for Content
– Tips and information that can help solve your clients issues
– New and exciting things happening in your industry
– Updates on your team and business
– Events and things you are part of or going to
– Quotes and inspirational things
– Current events relevant to your industry
– Create a Content Calendar - Calendar specific things relevant to
your industry – eg Valentines Day, Fathers Day
– Create an event
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Ensure that no more
than 20% of your posts
are offers
Create my business F acebook page seminar 16 July 2014

29. Ideas to start marketing my page

30. Promoting your Facebook page
Add your Facebook link to different sites:
•link onto your website
•include in your email signature
•Add to business cards and marketing material
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31. Ways to increase likes
• Commenting on other Facebook pages or other
blogs
• Providing updates that are engaging and that
people like or comment on
• Linking your newsletter or blog to Facebook
• Do Market Research
– Look at similar industries
– Look at favourite pages
– What are people liking and commenting on
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32. Promote each
other
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• Example of how
Facebook can be
used to promote
Venus members –
through photos and
tagging
Create my business F acebook page seminar 16 July 2014

33. Local Facebook Pages
• Go and like other local pages, comment on their updates – this is
great exposure
• Or click on their likes to find out what other pages are around
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34. Workshop Objective
• Increase awareness of tools and benefits of
Facebook Business Pages, to enable you to
create a Facebook strategy and grow your
business
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35. Ideas for Actions
• Update URL
• Add your Facebook URL to business card and email signature
• Create a content calender
• Complete the Facebook strategy worksheet
• Add some milestones
• Setup an offer
• Take some photos to use on your page
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36. Questions & Feedback
• Please go and Like
www.Facebook.com/definedcoach
• And feel free to provide comments on the
workshop – on my Facebook page
• For more information or a one on one
Facebook setup session please contact me
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