Venus Facebook workshop - Tips and Tricks of Facebook, benefits and making the most of it as a marketing tool

1. Venus - Facebook workshop
Tips and Tricks of Facebook, benefits
and making the most of it is a
marketing tool
www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 1

2. Agenda
• What is Facebook
• Why have a Business Facebook page
• Setup
• Features and how to best utilize Facebook
• Questions
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3. Workshop Objective
• Increase awareness of tools and benefits of
Facebook Business Pages, providing the
knowledge to setup your own page
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4. What is Facebook?
Facebook is a social network for connecting people with those
around them – friends, family, coworkers, or simply others with
similar interests.
Facebook started in 2004 as a closed community for college
students (requiring users to sign up with a valid university email
address) but has since expanded beyond that to schools,
corporations, and any user across the world.
Facebook allows users to connect and share
information in a variety of ways.
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5. Facebook Stats - May 2012
• The most popular social networking
tool for marketing is Facebook – being
used by 92%, followed by Twitter
(84%), LinkedIn (71%) and blogs (68%)
• 53% of small businesses are
using social media
• 88% believe exposure is the biggest benefit
• 60% are willing to post about products/services in FB if they
get a deal or discount
• LinkedIn is 4X better for B2B lead generation than Facebook
and Twitter
Source:http://thesocialskinny.com/99-new-social-media-stats-for-2012/
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6. Facebook Stats - May 2012
Source: www.checkfacebook.com/
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7. Why have a Business Facebook page?
Get found by people who are searching for your
products or services
Connect and engage with current and potential
customers
Create a community around your business
Promote other content you create, including
webinars, blog articles, or other resources
Generate leads for your business
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8. Facebook Overv
Tour of
Facebook
Source: www.hubspot.com/marketing-ebook/how-to-use-
facebook-for-business
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9. Should I have a Business Facebook
page?
• Who is your target audience?
-Depends on target audience, eg Are they using Facebook, and if so how often
are they on Facebook?
• What do you want to achieve from having a facebook page?
-is it for new or existing clients? What are the benefits for liking your page?
• Consistency is essential to keep people engaged!
• Disadvantages:
It can be very time consuming and take a long time to convert these leads into
customers or clients.
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10. Not yet on Facebook?
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11. Create a page
You need to have a
personal page before you
can setup a Business
Page
Go to:
www.facebook.com/pages/create.php
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12. Setup
• Depending on ‘type’ of page you
have chosen will display
different formats on Timeline
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13. Setup – ‘Local Business’ Extras
• If choosing a local business –
people can ‘check in’ at each
location while there and like
your page if haven’t already
• And can offer discounts etc (to
do this make sure your account
has an address specified)
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14. Setup – URL (Facebook Address)
Change facebook url - Update the URL
to show as your company name, eg:
www.facebook.com/hmckapiti?ref=ts
vs
www.facebook.com/minxshoes
To change:
Go into your page/ Edit/ Username
For more info:
www.facebook.com/help/?page=174999945886703
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15. Setup - Timeline Old Format
Timeline – the new format of the page
You can have a couple of different photos for
your timeline but need to be of exact
measurements
Research has shown the Timeline picture is
viewed first and photos including people are Timeline:
more engaging.
There are certain rules and regulations for what
you can add into your pictures.
See here for more info:
www.facebook.com/help?faq=%20276329115767498
www.copyblogger.com/timeline-cover-photo/
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16. Setup – Link Business to Personal
You can have your business Facebook linked on
your personal page
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17. Setup – Link Business to Personal
To update go into your personal page, select
‘Update Info’
update Work and Education–
(you must have already setup your business page to link this)
‘I Currently work here’ has to be ticked
to show on your personal page
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18. Have a Facebook page – Now what?
• What do I post- what probs are your target market facing, what could
they learn from you? Post articles, tips, information, photos
How often should I post?
Some research says every day,
depends on what you posting
and if you are providing value!
Think about it from a customer perspective - do you go back and scan
old posts or just look at the most recent ones? There is so many new
updates your information can get lost
• Find out when people are on Facebook and time your posts for then.
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19. Can I control comments?
• Yes you can delete comments and also ban users
• You can choose to review all comments before they
appear on your page www.facebook.com/help?page=129809910466419
Hover over Right hand
corner of comment,
and X should appear
More Info:
www.wendymoore.net/2012/01/how-to-
remove-an-unwanted-spam-post-from-
your-facebook-fan-page/
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20. Using Facebook
You can switch between using your personal profile and business page by selecting
the  in the top right hand corner
The logo and name will show up as to which profile you are using
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21. Pictures
When attaching pictures, these then all
show up in your pictures,
and you can then create Albums
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22. Sharing Updates
• Click on share
• Click and select
how to share it, eg
on your page
(business) or on your
own timeline
(personal)
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23. Questions
• Quick way of getting
people involved and
engaged on your page
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24. Events
• can update the
picture, show
how to join and
share
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25. Tagging
• Tagging is linking people or
pages which creates a link to
their Facebook page
(appears in Blue)
To tag: type ‘@’ then the first few
letters of person’s name or business
and select which one to apply it to.
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26. Tagging Photos
• Click on Tag Photo , start
typing person’s name, and
list should appear of your
Facebook friends and
pages you like
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27. Offers
There is a trial for offers being run for pages setup as a
‘local business’
For more info: http://www.facebook.com/help/offers
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28. Insights
• Likes/insights – if a person likes you this
increases the number of likes, but if it’s a
business page then this doesn’t add to the
count
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29. Highlight Posts
• Highlighting posts –
making it bigger to make
it stand out
• To highlight - hover over
your post – top left hand
corner
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30. Milestones
• Great for
highlighting
special dates
and engaging
your audience
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31. Milestones
How to add Milestone:
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32. Groups
• Groups are for
limited audience
• You need to be
invited – Great
for community
groups
• More info:
www.facebook.com/about/groups
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33. Promoting your Facebook page
Add your Facebook link to different sites:
•link onto your website
•include in your email signature
•Add to business cards and marketing material
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34. Ways to increase likes
• Commenting on other Facebook pages or other
blogs
• Providing updates that are engaging and that
people like or comment on
• Linking your newsletter or blog to Facebook
• Do Market Research
– Look at similar industries
– Look at favourite pages
– What are people liking and commenting on
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35. Promote each
other
• Example of how
Facebook can be
used to promote
Venus members –
through photos and
tagging
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36. Local Facebook Pages
• Go and like other local pages, comment on their updates – this
is great exposure
• Or click on their likes to find out what other pages are around
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37. Friends Likes
• Find out what pages your
friends like, are they any
common ones, are they
commenting?
• Click on Likes in
your friends pages
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38. Workshop Objective
• Increase awareness of tools and benefits of
Facebook Business Pages, providing the
knowledge to setup your own page
www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 38

39. Questions & Feedback
• Please go and Like
www.facebook.com/definedcoach
• And feel free to provide comments on the
workshop – on my Facebook page
• For more information or a one on one
Facebook setup session please contact me
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