1. Why do we need to FLIP? Cancer is taking over Cancer is will become the leading cause of death worldwide in the year 2010. – World Cancer Report In the US men have nearly a 1 in 2 lifetime risk of developing cancer; for women, the risk is a little more than 1 in 3. – American Cancer Society (ACS) That’s either you or your brother …That’s you or one of your best friends. It’s getting worse Cases of cancer doubled globally between 1975 and 2000, will double again by 2020, and will nearly triple by 2030. – World Cancer Report The Real Problem We have created a world that fuels cancer… And we continue to react passively instead of taking action ourselves to be preventative -FLIP
2. But there’s hope! Scientific evidence suggests that about one-third of the 569,490 cancer deaths expected to occur in 2010 will be related to obesity, physical inactivity and poor nutrition and thus could also be prevented. – ACS “there is a clear message of hope: Although cancer is a devastating disease, it is largely preventable. We know that preventive measures could have a great impact on reducing the global cancer burden." –International Agency for Research FLIP > FLIP (Fight. Live. Inspire. Prevent.) is a movement aimed at building a community of people, ready and willing to change their lifestyles, inspire others and flip our nations fight against cancer from reactive to proactive. Ready to FLIP?
3. FLIP is… A movement with the goal of reaching out proactively to the public and engaging them in a lifestyle changing journey. Trendy Grassroots Viral An integrated portal. FLIP will become a part of members lives, driving them to the website, monitoring progress and linking to other helpful sites. High frequency Relevant Integrated A catalyst for community. FLIP will be integrated with other organizations and members’ primary care physicians creating a synergistic environment. Partnerships Collaborative A holistic and focused solution to cancer prevention. FLIP’s unique approach recognizes that prevention is not one-dimensional and accepts that challenge using a simple plan. FIGHT INSPIRE LIVE PREVENT
4. FLIP your life - pilot Why FLIP? Understand why it is critically important for us to FLIP our lifestyles now. Your Plan To FLIP Create your own plan… change that is designed by you and will work for you. 1 2 Collaborate Continue to create, refine and build the FLIP plan as a group. 3 Build Website FLIP will provide you with an online source to make it easier and more convenient to FLIP your life. 4
5. Your role in the pilot Have fun! Create new ideas to help more people flip Collaborate with friends Start a movement- FLIP will be the first of its kind… and organization created out of NEEDand built by the people that need it. FLIP your life
