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Implementing Social Networking

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Carl Haggerty
Carl Haggerty

Examples and learning from Devon County Council

BusinessTechnologieSanté & Médecine
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Implementing Social Networking
[object Object],[object Object],[object Object],[object Object],Implementing Social Networking
[object Object],[object Object],[object Object],Conversations and Listening
… what we are really talking about is communications and not social media or social networking! My view is that…
“ It’s about conversations , and the best communicators start as the best listeners ” Brian Solis – Social Media Manifesto - August 2007
The old communication model was a monologue One way traffic!
The new Communication model is now a Dialogue Conversations and Listening
[object Object],?
Google News Technorati Blog search Blogpulse search Twitter search
 
Starting the conversation Youth Participation
[object Object],[object Object],[object Object],The challenges
[object Object],[object Object],[object Object],We consulted….
 
[object Object],[object Object],[object Object],We consulted….
 
 
[object Object],[object Object],[object Object],We consulted….
We also had five digital video cameras to hand out - and groups were able to borrow the cameras to interview their friends and other young people. Each camera had a simple question taped to the back. At the end of the day we collected the cameras and took notes from the videos that had been recorded.
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[object Object],[object Object],Their spaces! Young people would welcome Social Networking participation opportunities
Safe, formal and official… Young people want official looking, safe spaces to engage in. Safety from bullying is specially important . ,[object Object],[object Object]
[object Object],[object Object],[object Object],Identify the barriers…
[object Object],[object Object],[object Object],Involve the business early…
Additional lessons ,[object Object],[object Object],[object Object]
Internal Perspective
Internal Perspective “ We should ban it” “ It is just a waste of time” “ Excessive use, distracts from ‘proper’ work” “ What value does it offer me” “ It’s just a ‘social’ thing”
“ Social networking is arguably as old as humanity, not something that has been invented for so-called digital natives ” Julia Lin – Gartner Internal Perspective
[object Object],[object Object],[object Object],[object Object],[object Object],Internal Perspective
[object Object],[object Object],[object Object],[object Object],[object Object],Internal Perspective We have decided to review current policy and guidance to incorporate access to and code of conduct of staff in such sites when doing “business”
[object Object],[object Object],[object Object],Internal Perspective
Phil Norrey – Chief Executive of DCC
And Finally ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Implementing Social Networking

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  • 4. … what we are really talking about is communications and not social media or social networking! My view is that…
  • 5. “ It’s about conversations , and the best communicators start as the best listeners ” Brian Solis – Social Media Manifesto - August 2007
  • 6. The old communication model was a monologue One way traffic!
  • 7. The new Communication model is now a Dialogue Conversations and Listening
  • 8.
  • 9. Google News Technorati Blog search Blogpulse search Twitter search
  • 10.  
  • 11. Starting the conversation Youth Participation
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  • 19. We also had five digital video cameras to hand out - and groups were able to borrow the cameras to interview their friends and other young people. Each camera had a simple question taped to the back. At the end of the day we collected the cameras and took notes from the videos that had been recorded.
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  • 27. Internal Perspective “ We should ban it” “ It is just a waste of time” “ Excessive use, distracts from ‘proper’ work” “ What value does it offer me” “ It’s just a ‘social’ thing”
  • 28. “ Social networking is arguably as old as humanity, not something that has been invented for so-called digital natives ” Julia Lin – Gartner Internal Perspective
  • 29.
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  • 32. Phil Norrey – Chief Executive of DCC
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