6. Pondera is bringing the entire
Personal Growth industry together online…
And then making it personalised and relevant!
7. Does this sound familiar?
Do you want to create authentic,
deep, personal connections with
the people in your community?
…but sometimes you’re not sure
how to reach them most
effectively?
With Pondera you can understand and target your people by:
• Age bracket
• Gender
• Other communities they are part of
• Location
…and you can measure which Ideas work best and who for?
8. Does this sound familiar?
Do you want to create new
connections with people who are
passionate about what you do?
…but you don’t know where to find
these people (or more of them)?
Pondera intuitively and intelligently connects your
Ideas to people who are already interested and
looking for what you do!
9. Does this sound familiar?
Do you want to sell your products
on services online?
…but don’t know how to set it all
up?
Pondera makes it easy to sell everything from
books to events through your community.
All you have to do is add your items to the site and
we handle all the payments and processing for you!
10.
11. Pondera provides you
with the marketplace
for your community
Expert
to engage your
Expert
audience and
increase your
customers
Community
Community
Community
Tips Resources
Videos
and Events
Articles Q&A
23. Resources
Video Self-
eBooks Audio Downloads Assessment
Downloads Recipe Tools
e.g. Packs
Meditation
Resources support Active Learning and taking Action
24. Resources
Video Self-
eBooks Audio Downloads Assessment
Downloads Recipe Tools
e.g. Packs
Meditation
They can
be paid!
Resources support Active Learning and taking Action
26. Paid Communities
You can even set up a Paid Community.
People are using these to offer:
To replace their
Coaching within a
current Membership
small group
sites
£ All of their £
“Premium” resources
in one place
£
Paid Communities provide High Value for members and Revenue for you
29. Pondera’s Discovery Stream
The Discovery Stream uses an Artificial Intelligence algorithm to
show you the new Ideas that are most relevant to the member…
31. Pondera’s Discovery Stream
Here’s how it works…
FOR FOR NOT FOR FOR
ME ME ME ME ME
Jane
Bob
Jane clicks on “For Me” to few tips, articles and joins a couple
of communities.
32. Pondera’s Discovery Stream
Here’s how it works…
FOR FOR NOT FOR FOR
ME ME ME ME ME
Jane
FOR FOR NOT FOR FOR
ME ME ME ME ME
Bob
Then Bob also clicks “For Me” on the same tips, articles and
joins the same communities.
33. Pondera’s Discovery Stream
Here’s how it works…
FOR FOR NOT FOR FOR
ME ME ME ME ME
Jane
FOR FOR NOT FOR FOR
ME ME ME ME ME
Bob
The Artificial Intelligent algorithm identifies the similar nature of
both Jane and Bob
34. Pondera’s Discovery Stream
Here’s how it works…
FOR FOR NOT FOR FOR FOR FOR FOR
ME ME ME ME ME ME ME ME
Jane
FOR FOR NOT FOR FOR
ME ME ME ME ME
Bob
Then when Jane has clicks “For Me” on some more Ideas…
35. Pondera’s Discovery Stream
Here’s how it works…
FOR FOR NOT FOR FOR FOR FOR FOR
ME ME ME ME ME ME ME ME
Jane
This idea, event and
FOR FOR NOT FOR FOR
ME ME ME ME ME book will be
recommended to Bob
Bob
Those Ideas will be recommended to Bob knowing that Jane and
Bob enjoys the same sort of interests.
And this is how you’ll increase your customers. By them
discovering you
36. Pondera’s Discovery Stream
Here’s how it works…
FOR FOR NOT FOR FOR FOR FOR FOR
ME ME ME ME ME ME ME ME
Jane
This idea, event and
FOR FOR NOT FOR FOR
ME ME ME ME ME book will be
recommended to Bob
Bob
That’s the simple version. We actually compare each individual’s
unique interest to the aggregate behaviour of 10,000s of other
users to provide a completely tailored set of real-time
recommendations.
37.
38. What do Members love about Pondera?
I can find new It’s a great way to
Personal Growth stay up-to-date
content that is with upcoming
relevant to me events I’ll love It’s a place where
I can really
express myself
and share my
ideas
I feel part of a
community – I’m
not alone!
I love getting
books, DVDs and
courses
It de-clutters the recommended
world of Personal by like-minded
Development for people
me!
39.
40. What do Experts love about Pondera?
An easy way to run
One single place where webinars either making
you can direct people to them free or charging
for all your events, for them
books, DVDs, articles, An easy way to make
tips & contact sales of your products &
information services
An understanding of my
audience over and
above demographics –
interests and what they
Higher exposure, within
find helpful Benefit from the Search
the Personal Growth
Ranking of all
community, of all your
communities across
materials that can be
Pondera
targeted towards your It’s fantastic to have
ideal market such engaging
conversations within my
community
43. Your Sales Funnel on Pondera
Tip
2. She discovers
1. Jane joins one of your tips
Pondera
44. Your Sales Funnel on Pondera
Free
Community
Tip
3. She joins your
free community
2. She discovers
1. Jane joins one of your tips
Pondera
45. Your Sales Funnel on Pondera
£
Paid
Resource
Free
Community
4. She buys a
Paid Download
from you
Tip
3. She joins your
free community
2. She discovers
1. Jane joins one of your tips
Pondera
46. Your Sales Funnel on Pondera
£££
Paid
Community
£
Paid
Resource 5. She subscribes
to your Paid
Free Community
Community
4. She buys a
Paid Download
from you
Tip
3. She joins your
free community
2. She discovers
1. Jane joins one of your tips
Pondera
47. How does Pondera make money?
By making you sales and money…. you only pay if you make money
Commission Rates People you bring People who
over into your discover you
own community through Pondera
eBooks 0% 15%
Conferences 0% 20%
(with up-sell opportunities for you)
Paid / VIP Communities 0% 25%
Audio Courses 0% 30%
Online Courses and Programmes 0% 50%
(with up-sell opportunities for you)
No extra cost to you when
your existing community buys
through Pondera
48. How does Pondera make money?
By making you sales and money…. you only pay if you make money
Commission Rates People you bring People who
over into your discover you
own community through Pondera
eBooks 0% 15%
Conferences 0% 20%
(with up-sell opportunities for you)
Paid / VIP Communities 0% 25%
Audio Courses 0% 30%
Online Courses and Programmes 0% 50%
(with up-sell opportunities for you)
No extra cost to you when We charge only for
your existing community buys people who discover you
through Pondera because of Pondera
49.
50. Ultra-Targeted Communications
Hey Tanya, I just wanted to let you know that I will be
running an event in London on the 29th November. This
will be particularly relevant for women in their 20s that are
interested in Harnessing Energy from Your Food and 7
Habits of Highly Effective People.
Does that sound like you Tanya?
The ticket price is $50, though if you bring any 2 friends
(maybe Mary and Jess) they can come for free!
Email them now, save money & become the amazing
person that I know you truly are!
Bless, An email that you’ll be able to send out to your
Tanya community. All the green is variable text.
51. Ultra-Targeted Communications
Hey <insert name>, I just wanted to let you know that I will be
running an event in <city of event> on the <date>. This will be
particularly relevant for <gender> in their <age bracket> that are
interested in <relevant idea in current community 1> and <relevant
idea in current community 2>.
Does that sound like you <insert name>?
The ticket price is $50, though if you bring any 2 friends (maybe
<insert top friend of user in self-regards IF <city match> OR
<city within 20 miles> and <insert second top friend of user in
self-regards IF <city match> OR <city within 20 miles>) ) they
can come for free!
<relevant friends email> them now, save money & become the
amazing person that I know you truly are!
Bless,
Tanya And this is how the variable text works
52. Market Segmentation Dashboard
By Community By Topic Most Popular Ideas Most Engaged People
This is your audience for “The Coach with the Hat”:
The dashboard will allow you to understand your
customers on a deeper and more insightful level
53. Next Steps
Next Steps to get your Pondera community set up:
Understand your existing community and network
Set up your Pondera community
This link is for your setting up you as an Expert
https://pondera.wufoo.com/forms/pondera-expert-registration-form/
This link is so we can gather the information so we can initially populate your
community for you
https://pondera.wufoo.com/forms/pondera-community-registration-form/
Understand what resources you have to draw ideas from onto your Pondera
community:
• Key ideas and tips from books
• Downloadable resources
• Videos
• Premium (paid) content such as eBooks or Video Courses
• Any upcoming Events you want to promote
54. The Pondera team
Investors and Advisers:
Bill Liao
Carl Dan Claire Doug Scott
Jim Mann
Ivan Carlos Michelle
55. The social community for those who LOVE Personal Growth
www.pondera.me Carl@Pondera.me
Notes de l'éditeur
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
Slide 7 - I really like the way you've expressed this - can we have our icons with the related circle colours
Discuss awesome IdeasConnect with like-minded peopleInspired to engage deeply with the community
These can be added both by you as an expert & members of your community.Tips can be: a spark of inspirationquotes from your books, audio course or eventsadvice from people within your communitygeneral adviceTips are a very easy way for everyone to share their suggestions & advice.
Use this Tiphttp://www.pondera.me/ideas/1311Areas I would like to mention is:Different people discussing Which community it’s inWho created itHow many can share itWho’s For Me itOther: “People who said For Me to this have also said For Me to”
Use http://www.pondera.me/articles/to-sleep-8-hours-or-notAreas I want to highlight are:Share with a friendThe Poll Author In line commenting
These can be put out by either Partners or users. Tips are great, though quite often they are only one directional.Questions allows:All Tips added within the community will be displayed on the Discovery Stream and then when people click on ‘Find Out More’ they’ll see the community it’s relating to.
http://www.pondera.me/questions/1353Same approach as for Slide 25You can probably cut down Polly’s response.
They’re a great way for users to see which events you have up-and-coming. A user then can click on “Find Out More” to see further details about the Event. Later on, they’ll be able to RSVP & pay (money will then be placed into your PayPal or bank account) All events will be communicated to similar people on the site via the Discovery Stream based on going to similar events & later on their geographic approximation.
Areas that we will be pointing out:The RSVPEven though it’s not on this, can we add the Buy Ticket sectionWhich community Hosted by Date, time, description, etcPeople going, 3 statesIt’ll be fine to cut down John’s face, which will fine for the screen grab example – and therefore being up alk the other detailsIt’s NOT important to include all the detail, you get the gist of an event page
Download Resources – at the moment they can only be resources that you’re happy for users to have for free. A future objective is that you can upload resources, set a price & allow Pondera to manage the sale & the international payments. We will then take an affiliate fee on the purchase and pay you directly into your PayPal or bank account.Free Downloadable Resources allow users within the community to get to know you better. They can also allow an up-sell of your other resources. Paid for Resource – they should, where possible, click through to Amazon. Though they can be also to your site. The reason for Amazon is because most people will have an Amazon account.
Download Resources – at the moment they can only be resources that you’re happy for users to have for free. A future objective is that you can upload resources, set a price & allow Pondera to manage the sale & the international payments. We will then take an affiliate fee on the purchase and pay you directly into your PayPal or bank account.Free Downloadable Resources allow users within the community to get to know you better. They can also allow an up-sell of your other resources. Paid for Resource – they should, where possible, click through to Amazon. Though they can be also to your site. The reason for Amazon is because most people will have an Amazon account.
Usehttp://www.pondera.me/ideas/1280It shows a great discussion
Another image other than the current one? As the 3 pages doesn’t really convey what a Paid Community looks like
All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
See zip file of face options
All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
So this is the one for Alexa
As part of the selected few, we would love to work with you to understand your industry, your business and your customers. ObjectivePondera is the answer to all your online “pain points” by enabling you to showcase yourself and your brand to a highly targeted audience from one place. Pondera becomes the “go-to-place” for customers of your business.OutcomePondera will enable you to promote your Pondera community alongside your Facebook & individual websites.
