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MasterClass sobre Creatividad en Telefónica TGSol (English)

  1. Where People and Innovation come together
  2. Open Mind Innovation in the new Connected World Carme Fernández | Associate Director Humannova @carmefdezcoach #TFNOpenMind
  3. What is happening? #TFNOpenMind
  4. h"ps://www.youtube.com/watch?v=-­‐5EeFNeQiW4       #TFNOpenMind
  5. Change #TFNOpenMind
  6. We  leave  in  a  new  world  that  is  being  built   #TFNOpenMind
  7. Innovation is not important Innovation is Survival Is around #TFNOpenMind
  8. The main concern of CEO’s is... ... innovation (62%) #TFNOpenMind
  9.        Innova*on   =  66%  Fail   #TFNOpenMind
  10. Generate  ideas    =  Create   Idea  come  true  (results  /  milestones)    =    Innovate   DISCOVER  -­‐-­‐-­‐  CreaBvity      DISRUPT              and          DELIVER  -­‐-­‐-­‐          InnovaBon  #TFNOpenMind
  11. We need a Model #TFNOpenMind
  12. How do we build organizations 2.0? Organizations Open Mind? #TFNOpenMind
  13. 1. TransformaBonal     Leadership   2. OrganizaBonal     Culture   3. Processes  and     Structure       4. Talent  Management     Processes  2.0.     Results   InnovaBve  Capability  Model   #TFNOpenMind
  14. 1 Transformational Leadership 1. TransformaBonal     Leadership   2. OrganizaBonal     Culture   3. Processes  and     Structure       4. Talent  Management     Processes  2.0.     Results   #TFNOpenMind
  15. The leader is the driver of innovation Transformational Leadership Main capability of a Successful Leader #TFNOpenMind
  16. The leader innovates Transformational Leadership Developer   Achiever   Enhancer   Proac*ve   Social  Networker   People Results FuturePresent Emo*onal   Manager   #TFNOpenMind
  17. 2 Organizational Culture 1. TransformaBonal     Leadership   2. OrganizaBonal     Culture   3. Processes  and     Structure       4. Talent  Management     Processes  2.0.     Results   #TFNOpenMind
  18. The invisible effect “Frog” https://www.youtube.com/watch?v=bSpOzssCGmk #TFNOpenMind
  19. What is the secret of innovative cultures? Factor 2 PEOPLE ORIENTED 2.1 Development and professionalism 2.2 Affiliation and respect 2.3 Identity and Loyalty 2.4 Collaboration and Team Factor 4 INTERNAL VISION 4.1 Hierarchical Roles 4.2 Control and Risk 4.3 Autonomy and Empowerment 4.4. Decentralization Factor 3 EXTERNAL VISION 3.1. Products and Services 3.2 Innovation y learning 3.3 Strategic Initiative 3.4 Collaboration with other companies Factor 1 RESULTS ORIENTED 1.1 Efficiency and Standards Requirements 1.2 Recognition and Rewards 1.3 Clear Objectives 1.4. Results communication outside #TFNOpenMind
  20. 3 Processes and Organizational Structure 1. TransformaBonal     Leadership   2. OrganizaBonal     Culture   3. Processes  and     Structure       4. Talent  Management     Processes  2.0.     Results   #TFNOpenMind
  21. New Organizations 2.0, Liquid Flexible and Flat #TFNOpenMind
  22. 4 Talent Management Processes 2.0. 1. TransformaBonal     Leadership   2. OrganizaBonal     Culture   3. Processes  and     Structure       4. Talent  Management     Processes  2.0.     Results   #TFNOpenMind
  23. A new culture which requires the talent of all of US Collective Intelligence #TFNOpenMind
  24. MANAGEMENT 2.0 Connecting Ideas and People #TFNOpenMind
  25. #TFNOpenMind
  26. Creativity Think Out of the Box #TFNOpenMind
  27. #TFNOpenMind
  28. #TFNOpenMind
  29. Do you consider Creative yourself? Rate from 1 to 10 how much creative do you consider yourself. #TFNOpenMind
  30. Exercise: “Forced Relationships” Create a healthy/safety product fundamental for the day to day #TFNOpenMind
  31. Exercise: “Forced Relationships” Create a healthy product fundamental for the day to day Zeal Shoe Empty Bottle of plastic Shoe String Table Napkin #TFNOpenMind Fan
  32. How did you feel? #TFNOpenMind
  33. The enemies of Creativity Creative and Innovative People – Characteristics #TFNOpenMind
  34. Creativity is not exclusive to artists, poets and geniuses It is an inherent ability in humans. The development of society would not be possible without creativity. Creative and Innovative People – Characteristics #TFNOpenMind
  35. It is a trainable skill. This training requires to unlearn: •  stereotyped behaviors •  mental blocks •  external pressure Creative and Innovative People – Characteristics #TFNOpenMind
  36. Creativity can not be found in a particular area is because there are so many forms of creativity and intelligence (Howard Gardner - Multiple Intelligences) Creative and Innovative People – Characteristics #TFNOpenMind
  37. Left hemisphere Verbal Analitical Symbolic Abstract Temporal Rational Right Hemisphere Not verbal Shyntetic Concrete Analogical Timeless Irrational The  creaBvity  needs  to  manifest  throughout  the  total  brain,   not  just  one  part.   Creative and Innovative People – Characteristics #TFNOpenMind
  38. Convergent thinking should be the successor of divergent. Again, the creativity needed to manifest throughout the brain, not just one part. Creative and Innovative People – Characteristics #TFNOpenMind
  39. Creative vs Creator Creative and Innovative People – Characteristics #TFNOpenMind
  40. Creative and Innovative People – Characteristics So... Ø Open and flexible attitude Ø Intuitive perception Ø Trend to the complexity, even disorder in opposition to the simplicity, balance and predictability. Ø Independent in their judgments Ø Rebel against the limitations, restrictions or oppression #TFNOpenMind
  41. Lateral Thinking #TFNOpenMind
  42. What is Lateral Thinking? It is a method of thought that can be used as a technique for solving problems imaginative, indirect way with a creative approach. Lateral thinking is a specific way of organizing thinking processes, which seeks a solution through unorthodox strategies or algorithms, that would normally be ignored by logical thinking. Edward de Bono - "New Think: The Use of Lateral Thinking", 1967 Lateral Thinking #TFNOpenMind
  43. Lateral Thinking #TFNOpenMind
  44. Lateral Thinking #TFNOpenMind
  45. Lateral Thinking #TFNOpenMind
  46. Lateral Thinking #TFNOpenMind
  47. Lateral Thinking #TFNOpenMind
  48. Lateral Thinking #TFNOpenMind
  49. Lateral Thinking #TFNOpenMind
  50. Lateral Thinking #TFNOpenMind
  51. Lateral Thinking #TFNOpenMind
  52. Lateral Thinking vs Vertical Thinking Vertical Thinking §  Objective: find a solution §  Selective §  Logic correction of ideas §  Needs direction in which to move §  Follows the most obvious ways §  Includes judgments or assessments §  Information is used to its intrinsic value eventually to reach a solution through inclusion in existing models. Lateral Thinking §  Objective: changing patterns §  Creative §  Effectiveness of the conclusions §  Generates the direction §  Follows less obvious ways §  Dismiss judgments or assessments §  Information is used, not as a goal, but as a resource to cause a disintegration of the models and their subsequent automatic reconstruction of new ideas. #TFNOpenMind
  53. Problems Resolution •  The basic principle of lateral thinking: any way to assess a situation is only one of many possible ways of evaluating it. Lateral Thinking #TFNOpenMind
  54. Problems Resolution •  Lateral thinking does  not  deny  the  validity  of the assumptions nor their effectiveness: search  only  alternaBves  to them, without aspiring to the fact that these are better alternatives. Lateral Thinking #TFNOpenMind
  55. Problems Resolution •  In the logic search for alternatives only those concepts that have some common sense are considered. In the lateral thinking, alternaBves  exempted  from  all   common  sense  are  also  accepted.   Lateral Thinking #TFNOpenMind
  56. Problems Resolution •  Innovation and creativity processes require progressive, forward, which can be applied to the design of new ideas. Lateral Thinking Required  condiBon...   ...  but  not  enough   #TFNOpenMind
  57. Techniques for generating creative ideas for innovating and problem solving #TFNOpenMind
  58. Common principles #TFNOpenMind
  59. •  Any criticism is prohibited •  Any idea is welcome •  So many ideas as possible •  The development and association of ideas is desirable Common principles #TFNOpenMind
  60. NO#TFNOpenMind
  61. YES#TFNOpenMind
  62. Problems Resolution •  Forced relationships •  Analogies •  Hypnagogic images •  The 5 Whys •  Six Thinking Hats •  Creative imagination – Brainstorming Techniques for evaluating ideas: •  SWOT: Strenghts, Weakness, Opportunities and Threats Techniques for ideas generation #TFNOpenMind
  63. Creative technique: Forced Relations (William JJ Gordon) Techniques for ideas generation Create a healthy product fundamental for the day to day #TFNOpenMind
  64. Creative technique: Analogies Techniques for ideas generation How would it be your ideal office? #TFNOpenMind
  65. Creative technique: Analogies Techniques for ideas generation How would it be your ideal office? Properties of… Water Nature #TFNOpenMind
  66. Creative technique: Analogies Techniques for ideas generation How would it be your ideal room? #TFNOpenMind
  67. Creative technique: Hypnagogic images (M. Michalko. Thinker Toys) •  It is to generate ideas through partnerships with hypnagogic images. These can be visual or auditive. •  Salvador Dalí •  How? Ø  Think of a creative goal Ø  Relax the body Ø  Leave blank mind Ø  Calm eyes: do not try to look for images with the look but absent voluntary attention. The images come from the unconscious. Ø  Register experiences happen right after (perhaps unexpected images suddenly disappear) Ø  Search an associative link, ie note down what you think. Ask questions such as: Is there a relationship with my goal? Any new perception? What analogies can I find? Techniques for ideas generation #TFNOpenMind
  68. Creative technique: The 5 Whys - Toyota Techniques for ideas generation #TFNOpenMind
  69. Creative technique: The 5 Whys - Toyota Techniques for ideas generation Benefits     •  Quickly  iden*fy  the  root  cause  of  a  problem   •  By  solving  the  root  cause,  it  can  affect  posi*vely  solve  other  problems  related   •  Helps  save  *me  and  save  unnecessary  energy  or  misdirected     Rules     •  Never  ask  "Who"   •  Do  not  obsess  5   •  Avoiding  %’s   •  Avoid  preconcep*ons   •  Non-­‐cri*cal  situa*ons  (quickly)   •  Gather  as  many  data  as  possible  about  the  problem  to  be  analyzed   •  Focus  on  the  highest  possibili*es,  not  the  endless  possibili*es   #TFNOpenMind
  70. Creative technique: The 5 Whys - Toyota Techniques for ideas generation #TFNOpenMind
  71. Creative technique: The 5 Whys - Toyota Techniques for ideas generation Too many queues at checking desks at the airport #TFNOpenMind
  72. Creative technique: Six Thinking Hats (Edward de Bono) •  Metaphor: 6 modes of thinking •  1 hat = 1 mindset •  Encourages lateral thinking •  Thinking full spectrum •  Sorts thinking •  Allows separate egos and performance •  Allows you to change mindsets Techniques for ideas generation #TFNOpenMind
  73. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  74. Creative technique: Six Thinking Hats (Edward de Bono) Techniques for ideas generation Sequences: •  Searching a new idea: •  Changing an existing idea: #TFNOpenMind
  75. Social Networks Tools and Processes 2.0 for Innovation #TFNOpenMind
  76. New organizations 2.0. #TFNOpenMind
  77. Innovation Comunication Learning and development Sense of Belonging Commitment Colaboration Teamwork Results  Corporate  social  network   #TFNOpenMind
  78. Social Networks - Tools CMS/DMS   Content  /  Document  Management  System   Microblogging   CommunicaBon   CollaboraBve  Tools,     Project  Management,  MeeBngs,  etc   ASN/ARS   Analysis  of  Social  Networks  /  Monitoring   #TFNOpenMind
  79. Social Networks - Example 1  Community  of  Crea*vity   21  par*cipants   CHALLENGE DIVERGENCE – Ideas explosion (1 week) CONVERGENCE – SELECTION OF 6 IDEAS (Results orientation and Feasibility) Preparation executive presentation of the idea (1 week) PRESENTATION EXECUTIVE SUMMARY BUSINESS CASE – APPROVAL 3 final ideas (2 weeks) 3 FUTURE COMMUNITIES OF PRACTICE 6  sub  Communi*es  of  Crea*vity   3-­‐4  par*cipants  x  community   3  final  selected  communi*es   1  month   Board  of  Innova*on   Board  of  Innova*on   Using Creativity Techniques REAL EXAMPLE #TFNOpenMind
  80. EXERCISE #TFNOpenMind
  81. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  82. Creative technique: Six Thinking Hats (Edward de Bono) Exercise Should marijuana be sold in supermarkets? #TFNOpenMind
  83. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  84. Creative technique: Six Thinking Hats (Edward de Bono) Exercise
  85. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  86. Creative technique: Six Thinking Hats (Edward de Bono) Exercise Marijuana  –  Data     •  Cannabis,  commonly  known  as  marijuana  is  a  prepara*on  of  the  Cannabis  plant  intended  for   use  as  a  psychoac*ve  drug  and  as  medicine.   •  Cannabis  is  o_en  consumed  for  its  psychoac*ve  and  physiological  effects,  which  can  include   heightened  mood  or  euphoria,  relaxa*on  and  an  increase  in  appe*te.   •  Possible  side-­‐effects  include  a  decrease  in  short-­‐term  memory,  dry  mouth,  impaired  motor   skills,  reddening  of  the  eyes,  and  feelings  of  paranoia  or  anxiety.   •  The  earliest  recorded  uses  date  from  the  3rd  millennium  BC.  Since  the  early  20th  century   cannabis  has  been  subject  to  legal  restric*ons  with  the  possession,  use,  and  sale  of  cannabis   prepara*ons  containing  psychoac*ve  cannabinoids  currently  illegal  in  most  countries  of  the   world   •  Medical  marijuana  refers  to  the  use  of  the  Cannabis  plant  as  a  physician-­‐recommended  herbal   therapy,  which  is  taking  place  in  Canada,  Belgium,  Australia,  the  Netherlands,  Spain,  and  several   U.S.  states.     #TFNOpenMind
  87. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  88. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  89. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  90. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  91. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  92. Creative technique: Six Thinking Hats (Edward de Bono) Exercise #TFNOpenMind
  93. Final recomendation #TFNOpenMind
  94. #TFNOpenMind
  95. Get out the Box !! #TFNOpenMind
  96. Observe experience learn: Success/Fail Observe experience learn: Success/Fail #TFNOpenMind
  97. www.humannova.com 93 492 92 72 | 93 492 03 51 | info@humannova.com | @humannova Passeig de Gràcia 12 1º | Barcelona, España
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