The invisible effect “Frog”
https://www.youtube.com/watch?v=bSpOzssCGmk
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What is the secret
of innovative cultures?
Factor 2 PEOPLE ORIENTED
2.1 Development and professionalism
2.2 Affiliation and respect
2.3 Identity and Loyalty
2.4 Collaboration and Team
Factor 4 INTERNAL VISION
4.1 Hierarchical Roles
4.2 Control and Risk
4.3 Autonomy and Empowerment
4.4. Decentralization
Factor 3 EXTERNAL VISION
3.1. Products and Services
3.2 Innovation y learning
3.3 Strategic Initiative
3.4 Collaboration with other companies
Factor 1 RESULTS ORIENTED
1.1 Efficiency and Standards Requirements
1.2 Recognition and Rewards
1.3 Clear Objectives
1.4. Results communication outside
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Exercise: “Forced Relationships”
Create a healthy product fundamental for the day to day
Zeal
Shoe
Empty Bottle of plastic
Shoe String
Table Napkin
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Fan
The enemies of Creativity
Creative and Innovative People – Characteristics
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Creativity is not exclusive to artists, poets and
geniuses
It is an inherent ability in humans. The development
of society would not be possible without creativity.
Creative and Innovative People – Characteristics
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It is a trainable skill.
This training requires to unlearn:
• stereotyped behaviors
• mental blocks
• external pressure
Creative and Innovative People – Characteristics
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Creativity can not be found in a particular area is because there are so
many forms of creativity and intelligence (Howard Gardner - Multiple
Intelligences)
Creative and Innovative People – Characteristics
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Convergent thinking should be the successor of divergent.
Again, the creativity needed to manifest throughout the brain, not just one
part.
Creative and Innovative People – Characteristics
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Creative and Innovative People – Characteristics
So...
Ø Open and flexible attitude
Ø Intuitive perception
Ø Trend to the complexity, even disorder in opposition to the
simplicity, balance and predictability.
Ø Independent in their judgments
Ø Rebel against the limitations, restrictions or oppression
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What is Lateral Thinking?
It is a method of thought that can be used as a technique for solving
problems imaginative, indirect way with a creative approach.
Lateral thinking is a specific way of organizing thinking processes,
which seeks a solution through unorthodox strategies or algorithms,
that would normally be ignored by logical thinking.
Edward de Bono - "New Think: The Use of Lateral Thinking", 1967
Lateral Thinking
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Lateral Thinking vs Vertical Thinking
Vertical Thinking
§ Objective: find a solution
§ Selective
§ Logic correction of ideas
§ Needs direction in which to move
§ Follows the most obvious ways
§ Includes judgments or assessments
§ Information is used to its intrinsic value
eventually to reach a solution through
inclusion in existing models.
Lateral Thinking
§ Objective: changing patterns
§ Creative
§ Effectiveness of the conclusions
§ Generates the direction
§ Follows less obvious ways
§ Dismiss judgments or assessments
§ Information is used, not as a goal, but as a
resource to cause a disintegration of the
models and their subsequent automatic
reconstruction of new ideas.
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Problems Resolution
• The basic principle of lateral thinking: any way to assess a situation is only
one of many possible ways of evaluating it.
Lateral Thinking
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Problems Resolution
• Lateral thinking does
not
deny
the
validity
of the assumptions nor their
effectiveness: search
only
alternaBves
to them, without aspiring to the fact that
these are better alternatives.
Lateral Thinking
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Problems Resolution
• In the logic search for alternatives only those concepts that have some common
sense are considered. In the lateral thinking, alternaBves
exempted
from
all
common
sense
are
also
accepted.
Lateral Thinking
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Problems Resolution
• Innovation and creativity processes require progressive, forward, which can be
applied to the design of new ideas.
Lateral Thinking
Required
condiBon...
...
but
not
enough
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• Any criticism is prohibited
• Any idea is welcome
• So many ideas as possible
• The development and association of ideas is desirable
Common principles
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Problems Resolution
• Forced relationships
• Analogies
• Hypnagogic images
• The 5 Whys
• Six Thinking Hats
• Creative imagination – Brainstorming
Techniques for evaluating ideas:
• SWOT: Strenghts, Weakness, Opportunities and Threats
Techniques for ideas generation
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Creative technique: Forced Relations (William JJ Gordon)
Techniques for ideas generation
Create a healthy product fundamental for the day to day
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Creative technique: Hypnagogic images (M. Michalko.
Thinker Toys)
• It is to generate ideas through partnerships with hypnagogic
images. These can be visual or auditive.
• Salvador Dalí
• How?
Ø Think of a creative goal
Ø Relax the body
Ø Leave blank mind
Ø Calm eyes: do not try to look for images with the look but absent voluntary
attention. The images come from the unconscious.
Ø Register experiences happen right after (perhaps unexpected images
suddenly disappear)
Ø Search an associative link, ie note down what you think. Ask questions such
as: Is there a relationship with my goal? Any new perception? What analogies
can I find?
Techniques for ideas generation
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Creative technique: The 5 Whys - Toyota
Techniques for ideas generation
Benefits
• Quickly
iden*fy
the
root
cause
of
a
problem
• By
solving
the
root
cause,
it
can
affect
posi*vely
solve
other
problems
related
• Helps
save
*me
and
save
unnecessary
energy
or
misdirected
Rules
• Never
ask
"Who"
• Do
not
obsess
5
• Avoiding
%’s
• Avoid
preconcep*ons
• Non-‐cri*cal
situa*ons
(quickly)
• Gather
as
many
data
as
possible
about
the
problem
to
be
analyzed
• Focus
on
the
highest
possibili*es,
not
the
endless
possibili*es
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Creative technique: The 5 Whys - Toyota
Techniques for ideas generation
Too many queues at checking desks at the airport
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Creative technique: Six Thinking Hats (Edward de Bono)
• Metaphor: 6 modes of thinking
• 1 hat = 1 mindset
• Encourages lateral thinking
• Thinking full spectrum
• Sorts thinking
• Allows separate egos and performance
• Allows you to change mindsets
Techniques for ideas generation
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Creative technique: Six Thinking Hats (Edward de Bono)
Techniques for ideas generation
Sequences:
• Searching a new idea:
• Changing an existing idea:
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Social Networks - Tools
CMS/DMS
Content
/
Document
Management
System
Microblogging
CommunicaBon
CollaboraBve
Tools,
Project
Management,
MeeBngs,
etc
ASN/ARS
Analysis
of
Social
Networks
/
Monitoring
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Social Networks - Example
1
Community
of
Crea*vity
21
par*cipants
CHALLENGE
DIVERGENCE – Ideas explosion (1 week)
CONVERGENCE – SELECTION OF 6 IDEAS
(Results orientation and Feasibility)
Preparation executive presentation of the idea
(1 week)
PRESENTATION EXECUTIVE SUMMARY BUSINESS
CASE – APPROVAL 3 final ideas (2 weeks)
3 FUTURE COMMUNITIES OF PRACTICE
6
sub
Communi*es
of
Crea*vity
3-‐4
par*cipants
x
community
3
final
selected
communi*es
1
month
Board
of
Innova*on
Board
of
Innova*on
Using Creativity Techniques
REAL EXAMPLE
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Creative technique: Six Thinking Hats (Edward de Bono)
Exercise
Marijuana
–
Data
• Cannabis,
commonly
known
as
marijuana
is
a
prepara*on
of
the
Cannabis
plant
intended
for
use
as
a
psychoac*ve
drug
and
as
medicine.
• Cannabis
is
o_en
consumed
for
its
psychoac*ve
and
physiological
effects,
which
can
include
heightened
mood
or
euphoria,
relaxa*on
and
an
increase
in
appe*te.
• Possible
side-‐effects
include
a
decrease
in
short-‐term
memory,
dry
mouth,
impaired
motor
skills,
reddening
of
the
eyes,
and
feelings
of
paranoia
or
anxiety.
• The
earliest
recorded
uses
date
from
the
3rd
millennium
BC.
Since
the
early
20th
century
cannabis
has
been
subject
to
legal
restric*ons
with
the
possession,
use,
and
sale
of
cannabis
prepara*ons
containing
psychoac*ve
cannabinoids
currently
illegal
in
most
countries
of
the
world
• Medical
marijuana
refers
to
the
use
of
the
Cannabis
plant
as
a
physician-‐recommended
herbal
therapy,
which
is
taking
place
in
Canada,
Belgium,
Australia,
the
Netherlands,
Spain,
and
several
U.S.
states.
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