A look at what we might expect from marketing in 2025, as millennials dominate the workforce and the digital natives of Generation Z graduate from college and begin their careers. Presented to a conference focused on continuing legal education (ACLEA), this talk looks at the future through the lens of law firm marketing. Marketers are always chasing the latest technology to reach consumers, but those same consumers always find new ways to filter marketing out: from the mute button to ad blockers. No matter what kind of technology is available in 2025, the best marketing will still be built on human-to-human relationships.
8. āTHE BELIEF THAT LAWYERS
ARE SOMEHOW ABOVE āTRADEā
IS AN ANACHRONISM, AND FOR
A LAWYER TO ADVERTISE HIS
FEES WILL NOT UNDERMINE
TRUE PROFESSIONALISM.ā
19. āPEOPLE TALK A LOT ABOUT THIS GENERATION
HAVING A SHORT ATTENTION SPAN. THATāS EXACTLY
WHAT GROWN-UPS SAY WHEN THEY DONāT
UNDERSTAND SOMETHING.ā
Mimi Turner, Marketing Director, The Lad Bible
GENERATION Z
Link
28. āDONāT YOU DARE
CORRUPT SNAPCHAT
WITH ADS. IF YOU DO
IāLL HARDCORE DELETE
THAT APP!ā
Hannah Jillayne, Real Millennial
(and friends)
29. POKĆMON GO
ā£ More than 20 75 million
downloads so far
ā£ More active daily users than
Twitter
ā£ More minutes per day than
Facebook mobile app
Source
30. ā£ More than 20 75 million
downloads
ā£ More active daily users than
Twitter
ā£ More minutes per day than
Facebook mobile app
POKĆMON GO
Source
31. āTODAY BOTH OLDSTER AND YOUNGSTER
LAWYERS ARE BATTLING FOR THE SAME
SLICE OF THE SHRINKING PIE.āĀ
āOld Lady Lawyerā Jill Switzer, Above the Law
BATTLE OF THE AGES
Link
42. āOVER THE NEXT 10 YEARS MOST MARKETING
WILL BECOME LIKE AMAZON RECOMMENDS āØ
ON STEROIDS.ā
THE GUARDIAN
WHAT WILL ADVERTISING IN 2025 LOOK LIKE?
Link