1. Using Social Media
To Promote a Business

2. • Establish an online presence.
• Create a video about your products.
• Collect email addresses by offering free newsletters or
other give-a-ways.
• Find a local cause that you can get behind.
• Listen to your customers.
A few ways to use social media to promote a
business. 2
Promote a Business with Social Media

3. To establish an online presence, you need a blog, which you update regularly.
If you are not online you are invisible (Carrie Wilkerson). Also, you want to
be on Facebook, Twitter, and LinkedIn. After you feel comfortable with these
social media platforms add Google+, Pinterest, and YouTube.
Establish an Online Presence 3
Promote a Business with Social Media

4. .
• Use video as often as possible: blogs, interviews, etc.
• Don’t overthink the video – Just Do It!
• It takes practice to build confidence.
• 2-4 minutes is the most-watched time.
Remember, YouTube is not just a video sharing site, it is a social media site.
You add friends and message them. People comment on and share your videos.
Embed your video into your blog. But how do you let your customers know about
your video? Here are a few ideas.
Send a tweet with the link
Post to LinkedIn
Post to Facebook
Email the link
Post to Google+
Create a Video about your Products using
YouTube 4
Promote a Business with Social Media

5. • Collecting email addresses is what Carrie Wilkerson calls
“filling your stadium” and Seth Godin calls “tribes.”
• Customers provide their email address and “opt in” to
receive regular updates from you.
• If you have readers visiting your blog, you need to be
collecting their email addresses (filling your stadium).
• Check out Carrie’s 25 Practical Tips for Endless Lead
Generation Through Networking, Online List-Building
& Social Media.
Collect Email Addresses 5
Promote a Business with Social Media

6. • Getting behind a local cause in your community can help you
do good while creating what is known as “top-of-mind”
positioning.
• When the customer is ready to buy, they will think of you!
• Your goal is to create an awareness of who you are. You are a
credible, honest, likeable person; and you want others to know
you. Build trust.
• Zig Ziglar says, “If people like you they'll listen to
you, but if they trust you they'll do business with
you.”
Find a Local Cause 6
Promote a Business with Social Media

7. • What are your customers saying?
• What are your customers struggling with?
• You might segment your customers according to their
interests and customize messages aimed at their interests.
• Listen to your customers so that you can provide them
with excellent service and value.
Listen to Your Customers 7
Promote a Business with Social Media

8. Remember, these 5 basic tips:
1. Establish an online presence. Create a webpage with a
blog. Update often. Begin with Facebook, Twitter, &
LinkedIn. Add Google+, Pinterest, & YouTube.
2. Create videos as often as possible.
3. Get their email as fast as possible. Give them a reason to
sign up.
4. Find a local cause to get behind. You will enjoy helping
others, and you will create top-of-mind positioning.
Summary 8
Promote a Business with Social Media

9. Using Social Media To Promote The Business (August
3, 2012 by newmedia)
5 Customer-Centric Tips for Small Businesses
[INFOGRAPHIC] (Scott Monty)
What social media should your business use? (Antoine
Grebert)
Five Things that Belong on the Front Page of Your Website
(CYNTHIA BORIS)
23 NUGGETS ABOUT ONLINE VIDEO
(VLOGGINGQUEEN)
Why Many Small Businesses Fail at Social Media (Ali
Goldfield)
References 9
Promote a Business with Social Media