1.
The Lean Startup
(for project managers)

2.
@micdijkstra@carolineggordon

3.
Entrepreneur

4.
#productmanager

5.
#leanproductmanager

6.
UX Tech
Business

7.
Users Product
Business

8.
Customers
Designers
&
Developers
Stakeholders

9.
#leanstartupadvocate

10.
Unlock a new way of thinking.

11.
#knowyourcustomer

12.
“a set of processes used by entrepreneurs
to develop products and markets,
combining Agile Software Development,
Customer Development and existing
software platforms.”
The Lean Startup

13.
It’s about being less wasteful.

14.
“a human institution designed to deliver a
new product or service under conditions
of extreme uncertainty. ”
What is a startup?

15.
9/10
startups fail

16.
#startupsarehard

17.
“We can't predict
the future”
“We don't really know
what customers want”
“Advancing the
plan is progress”

18.
Sound familiar?

19.
“Startups don't have much time or budget
so they need to be resourceful.”
The Problem

20.
It’s about being less wasteful.

21.
Catalyst Recruiting

22.
#fail

23.
Didn't understand the wants of
their target customers.

24.
Three Inc.

25.
#fail

26.
Product did not represent
consumer demand.

27.
#customersfirst

28.
Figure out how to meet what
the customer demands.

29.
#win

30.
Everything is an assumption
that needs to be tested.

31.
Identify and test your riskiest
assumptions first.

32.
There are no facts
inside your building,
so get outside.

33.
#safetofail

34.
#failearly

35.
Optimise for learning.

36.
Monitor speed of learning.

37.
Validate your
riskiest assumptions,
as quickly as possible.

38.
#startuptools

39.
The Lean Canvas

40.
Who has this problem?
- who are your target customers?
What problem are you trying to solve?
- is it really a problem?
Why should they care?
- do you provide enough value?
Validate your assumptions

41.
The Lean Canvas

42.
#buildit

43.
Optimise for learning.

44.
Source: http://minimumviablepants.tumblr.com/image/10561315925
The MVP

45.
Minimum amount of features
required to learn.

46.
It’s about being less wasteful.

47.
#measureit

48.
We believe our talk will educate project managers on the
Lean Startup.
This will be validated when 7 out of 10 project
managers in the audience confirm they know how to use
Lean Startup in their work.
Validate your hypotheses with qualitative data

49.
We believe project managers want to know how the
Lean Startup relates to them.
This will be validated when 500 project managers
download the presentation of our video.
Validate your hypotheses with quantitative data

50.
#testit

51.
“If we have data, let’s look at data.
If all we have are opinions,
let’s go with mine.”
Jim Barksdale, former CEO of Netscape

52.
Use your data.

53.
#pivot
or
#persevere

54.
Life’s too short to build
something nobody wants.

55.
#customersfirst

56.
WHAT DOES IT
MEAN TO ME?

57.
Risk
Management
Projects Lean
Startup

58.
@carolineggordon

59.
Control
Prune
Optimise
build
Optimise
business

60.
1. Lean startup is risk management
2. Waste before project starts
3. Cultural change
Hypotheses

61.
#leanstartup
is
#riskmanagement

62.
Risk
Management
Projects Lean
Startup

63.
The risk is that bad things
will happen.
Project Risk

64.
Such a low chance that we
assume it won’t.
Project Assumption

65.
Drive down risk
- mitigations
- fallbacks
- contingencies
Project managers

66.
No risks,
just assumptions.

67.
No mitigations,
just experiments.

68.
Project managers actively drive risk down.
Agile
Assumptions are validated with real experiments.
Lean Startup

69.
Solution handed to team by Product Owner as a
product backlog.
Agile
The solution emerges as assumptions are
validated.
Lean Startup

70.
Iterates the process of building the product.
Agile
Iterates the process of solving the problem.
Lean Startup

71.
What are the risks of building this product?
Agile
What is the risk that this is a problem?
Lean Startup

72.
Business model assumed.
Agile
Business model validated.
Lean Startup

73.
Experiments

74.
#wastebeforeprojectstart

75.
Do customers have the problem?
If there was a solution, would they buy it?
Would they buy it from us?
Can we build a solution for the problem?
Lean Startup Product Development

76.
Do users have the problem?
If there was a solution, would they use it?
Would they fund a project for this?
Can we build a solution?
Lean Startup Internal Customers

77.
Do customers have the problem?
If there was a solution, would they buy it?
Would they buy it from us?
Can we build the solution?
Agile Product Development

78.
Project X

79.
Projects
though the
approval
funnel
Ideas
through the
validation
funnel
Projects Lean
Startup
One
expensive
experiment
= the
project
Many cheap
experiments

80.
Idea Screen
Business Case
Go to Development
Iterate
Deliver MVP

81.
#culturalchange

82.
Turn the entire decision making
process of the organisation
upside down.

83.
The start of a cultural change.

84.
#itsokaytofail

85.
#seekoutvalidation

86.
Create an organisation of
intrapreneurs.

87.
#learning

88.
Now I have a hammer,
all I see are nails.

89.
Determine the context
Is there a reasonable risk that this won’t solve the
problem?
Is the situation so complex it’s hard to know what effect
this change will really have?
Is there a proven business model / known efficiencies for
this product?
Is this a variation on what we have done many times
before?

90.
1. Are your assumptions valid?
2. How can you validate them?
3. Create a Lean Canvas to use along with your risk
register.
Use it for conversations with stakeholders and the team.
What a project manager can do

91.
Be a change agent.

92.
Fin.

93.
@micdijkstra@carolineggordon