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Wegner CPA B2B Presentation
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Wegner CPA B2B Presentation
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Wegner CPA B2B Presentation
- BUILDING COMMUNITY around your brand Laura Gallagher The Creative Company, Inc.
- How to Succeed in Social Media in Business
- Social media is either a time-wasting wool- gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice…it’s up to you. -Seth Godin
- How Much do Small Businesses Spend on Social Media? 2012 -Vertical Response Survey
- How Much do Small Businesses Spend on Social Media? 2012 -Vertical Response Survey
- How Much do Small Businesses Spend on Social Media? 2012 -Vertical Response Survey
- Socialnomics
- 2013
- Facebook Promoted Posts 3 Day Timeline RE VER NE Y W Investment: $75 for the CSA Open House FO W E W ILL Total reach: 20,528 (everyone who saw promoted post) DONATE TO Total post clicks: 804 Total Engagement: 479 post ‘likes’ 23 shares 3 comments Total page likes as a result: 49 CPM: $3.65
- Facebook Ads Nov. 30-Dec. 27 Total impressions: 627,602 Total Clicks: 1,702 Total Page likes:457 CPM:$0.72
- Facebook Ads August 8 – Sept 6 Total impressions: 2,201,552 Total Clicks: 565 Total Page likes: 60 CPM:$0.30
- Physicians Plus and Henry Vilas Zoo Five day campaign 810 new fans Donated $800 $1 per like
- Physicians Plus and Henry Vilas Zoo Henry Vilas Zoo Promotion: • 32,000 Facebook fans Monona Public Library
- Facebook Contests February 1 - March 5 Entrants: 71 Votes: 376 Fan growth: 31
- Facebook Contests August 27 - Sept. 07 Entrants: 109 Fan Growth: 145
- Don’t Flood the Audience
- Use Your Tools-HootSuite
- LinkedIn Top Tips • Train your team. • Make sure your company page is current and you're posting. • Include images here too. • Join and work your group conversations.
- Twitter • Live tweet • Live tweet Q&A
- How do you measure it? • Followers/likes • Click-through rates • Brand mentions
- Facebook Overview
- Facebook Likes
- Facebook Likes
- Facebook Talking About
- Top Tips • Use tools such as HootSuite • Create campaigns. Write/Plan posts. • Know your audience – don't just triple post. • Review analytics weekly/monthly. • Use Promoted Posts and Ads
- Top Tips (cont) • Subscribe to Mashable’s RSS feed. • Follow the best brands on social media/learn from them. • Practice brevity, be topical and don't play hard to get. • Quality content and great images matter most. • Install LinkedIn, Facebook, Twitter buttons on the home page of your website.
- Places to Learn More • Social Media Club of Madison • Mashable & Social Media Today • Our Blog • Follow us.
- Connect with Us! Facebook www.facebook.com/thecreativecompany Twitter www.twitter.com/creativecompany LinkedIn www.linkedin.com/in/gallagherlaura Email Laura@thecreativecompany.com
Notes de l'éditeur
- Most small businesses are using Facebook updates – two thirds are on that platform according to a recent study by Vertical Response.Half are using TwitterGoogle + and Pinterest have yet to catch on.Only 6% of the 500 business owners surveyed said they're on Linked In once a week, and others were there even less. Only 36% are using paid analytical or scheduling tools – the ROI? Most businesses don't know. Four times as many business owners said they are increasing their social media marketing budgets as said they are decreasing it.
- Most small businesses are using Facebook updates – two thirds are on that platform according to a recent study by Vertical Response.Half are using TwitterGoogle + and Pinterest have yet to catch on.Only 6% of the 500 business owners surveyed said they're on Linked In once a week, and others were there even less. Only 36% are using paid analytical or scheduling tools – the ROI? Most businesses don't know. Four times as many business owners said they are increasing their social media marketing budgets as said they are decreasing it.
- Most small businesses are using Facebook updates – two thirds are on that platform according to a recent study by Vertical Response.Half are using TwitterGoogle + and Pinterest have yet to catch on.Only 6% of the 500 business owners surveyed said they're on Linked In once a week, and others were there even less. Only 36% are using paid analytical or scheduling tools – the ROI? Most businesses don't know. Four times as many business owners said they are increasing their social media marketing budgets as said they are decreasing it.
- Choose one – do it well then add another…
- With the help of Physician Plus’ social media fans and the Henry Vilas Zoo fans on social media, they raised $810 in a matter of five days Changed the cover photoPosted on our wallPosted on news outlets wallContacted Henry Vilas Zoo and they posted it on their wall. Stays higher that way.
- Tagged the zoo, usedhashtags to promote the eventGot cross-promotion at the Monona Public Library - they put together a whole display for the polar dash
- - Use graph on the bottom right to go into talking about emails (that is what the next slide is on)
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