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Nonprofit Leaders Of Tomorrow: 4 Things To Know
1. Nonprofit Leaders of
Tomorrow :
4 Things You Should Know
Carol Loftur-Thun
CEO and Executive Director, The Women’s Center
2. 4 Trends
Government
outsourcing of social
services &
proliferation of
nonprofits
National debt & aging
population
Growth of Internet &
social media
Professionalization of
social services
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
3. Government Outsourcing &
Proliferation of Nonprofits
Less costly, reduced
liability & more
accountability
Leverages in-kind
donations & volunteers
Are nonprofits doing
government’s job?
One result: more & more
nonprofits—58,000 new
501(c)3 applications to IRS
in 2008 alone
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
4. National Debt &
Aging Population
• Looming hard choices for
society—social security &
Medicare costs
• Population shift to older,
conservative demographic
• Aging population with higher
health care costs
• Government cuts in human
services makes increased cuts
& competition for nonprofits
almost inevitable
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
5. Growth of
Internet & Social
Media
Revolutionizing
communication &
commerce
Revolutionizing political
campaigns
Creating fast-paced true
marketplace & democracy?
Provides new powerful
communication,
organizing, education &
fundraising tools
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
6. Professionalization
of Nonprofits
Nonprofit graduate
programs
Medical model
Compartmentalization &
specialization
Those served are now
“clients” & “patients”
instead of people
Demographic shifts &
volunteering trends
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
7. 4 Challenges
A new “Pink Ghetto”?
Undervalued & under-
resourced
Getting a voice at the
table
The nonprofit leadership
challenge
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
8. The New “Pink
Ghetto”?
Traditionally teaching & nursing
were the “pink ghetto”
Lower salaries in nonprofits
than other professions
Mostly women fill nonprofit
positions, especially in smaller
organizations
Human service nonprofits serve
children, elderly, sick, poor,
people of color—those often
marginalized in society
Are nonprofits the new “Pink
Ghetto”?
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
9. Undervalued &
Under-resourced
Nonprofits often seen as just
“charities”
Nonprofits have to “beg” for money
Short-staffed, inadequate facilities,
little working capital, lower salaries
than government or business
Always “changing water into wine”
Toughest jobs out there—best &
brightest work harder with less to
get more done
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
10. Need a Voice at
the Table
Just like in “pink ghetto”
professions, nonprofits
have little power or say in
big decisions
Nonprofits need a “voice at
the table”
Third Sector with Business
& Government
Largely ignored in decision-
making—recent health care
debate is an example
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
11. The Leadership
Challenge
Long hours, low pay & lots of
pressure
It’s running a business with more
accountability, higher standards, &
fewer resources—”a levitation act”
Only business where more
customers equals less resources
¾ of EDs will leave jobs - but not
nonprofit sector – within 5 years .
Boards & funders contribute to ED
burnout.
EDs believe they make significant
financial & family/work-life
sacrifices to lead nonprofits (Daring
to Lead 2006, Meyer Foundation &
Compass Point)
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
12. 4 Opportunities
Social media &
Internet
Nonprofits are the
Third sector
Solving the leadership
challenge
New business models
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
13. Social Media &
the Internet
New ways to educate,
fundraise, recruit, organize
Email, Facebook, Twitter
The Obama campaign
model
Pepsi Challenge & Lilith
Fair Competition
SaveWEAVE campaign
Razoo Give2Max day
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
14. Nonprofits are
the Third Sector
Nonprofit Congress
V3 Campaign
Nonprofit Roundtable in DC--
Beyond Charity: Recognizing
Return on Investment
Politicians need to see votes
& businesses need to see
customers when they see
nonprofits
Organizing the sector to
achieve political & economic
muscle is key
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
15. Solving the
Leadership
Challenge
Innovate new leadership
styles & forms
Collaborative leadership
Job-sharing; Sabbaticals;
Co-EDs; 9 month jobs;
higher pay; more resources
so better work/life balance
Challenge boards to
become more savvy, more
realistic, more skilled
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
16. New Business
Models for
Nonprofits
Likely consolidation of
nonprofits
Get more efficiency—
bigger bang for the buck
Use full range of
strategic alliance options
for nonprofits
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
17. 4 Skills You Need In Your
Toolbox
Finance &
accounting
Management
Social media
Communications &
marketing
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
18. Finance &
Accounting
Can you read a balance
sheet?
What is ROI?
How about debits &
credits?
Can you put together an
Excel spreadsheet budget?
Financial acumen is a must
for nonprofit management
& program management
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
19. Management
Formal management skills are
critical for performance—for
example:
Forming, Storming, Norming &
Perfoming = Group
Development
Tannenbaum-Schmidt
Leadership Continuum from
collaborative to authoritative &
Situational Leadership
Powerpoint, business writing,
meeting facilitation, people skills,
etc
Nonprofit leaders must speak the
language of business &
government too
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
20. Social Media &
Networking
Stay abreast of
technology as a powerful
tool in your toolkit
Facebook, Twitter,
Linked-In, Blogging
Will keep evolving
Innovate & envision new
ways to connect with
those we serve & those
who support us
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
21. Communication &
Marketing
Top communication skills are the
gold standard for leadership
Need ability to advocate,
persuade, sell, & most of all
listen
Written, verbal, visual & non-
verbal communication skills plus
active listening skills key
Crowded world of information—
how can you make your message
stand out?
Branding & marketing—if you
don’t know it, learn it
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
22. Wrapping Up
Pursue lifelong learning—”if
you’re not learning, you’re
dead”
Make time to stay abreast of
strategic trends, challenges &
opportunities
Look for intersections &
synergies, and realize change
is the norm & will accelerate
Practice the “jiu jitsu” of
turning crises into
opportunities
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center