1. 20. The Nature and Importance of
Insurance
Dr. Jan-Juy Lin
Dept. of Risk Management and Insurance
ETP course, CNCCU

2. Introduction
The insurance production process
Overview of insurance worldwide
The international dimensions of insurance
supply
The role of insurance in economic growth
Determinants of insurance market structure
Question Discussion
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3. The Insurance Production Process

4. The Production Process (Figure 20.1)
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5. The Role of Capital and Surplus
Insurance policies are contingent claim contracts
that rely on pricing Inversion.
The product is priced before actual production
costs are known.
Insurers must provide a margin for unfavorable
pricing deviations.
The greater an insurer’s capital compared with its
premium writings and liabilities – that is, the less its
financial leverage – the greater the perceived
security and the more favorable its reception among
informed buyers.
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6. Pricing and Product Development
Pricing (premium rates and reserves) using their
best estimates as to future losses and expenses
with an eye toward competitiveness.
The greater the average period between premium
receipt and loss payout, the greater the influence
of investment returns in setting premium rates.
(life vs. non-life) (experience rating v. exposure
rating & model)
Product innovation and price competitiveness are
often understandably crucial determinants of
success, especially for new entrants.
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7. Underwriting
Two key functions:
Selection (or rejection) of application
Classification of accepted risks
Q: adverse selection
The underwriter must assemble information about
the applicant and the subject of insurance in order
to assess the loss potential. (complex case)
It requires knowledge of local conditions and the
local environment.
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8. Claims Settlement
Claims under life insurance policies typically can be
settled easily. A local presence of the insurance
company is not required.
Health insurance claims can range from simple to
complex. (e.g., insurance fraud, veteran hospital)
In lines of insurance where losses require on-site
examination (e.g., property insurance), some type of
local presence is typically necessary.
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9. Claims Settlement
Claims personnel, sometimes with the assistance of
an actuary, estimate amounts to be established as
balance sheet liabilities (reserves) for unpaid nonlife
claims.
Contract situs
The jurisdiction whose law applies to contract
creation, interpretation and enforcement.
One of principal consumer protection issues
within the insurance pricing, underwriting and
claim settlement process.
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10. Distribution
Direct response system
Companies distribute products without the use of
intermediary.
Distribution through agents (authority granted)
Captive (exclusive, tied) agents
Independent agents
Distribution through brokers
A broker is a legal representative of an insurance
purchaser, represents the interests of the insured.
Distribution through other financial institutions
e.g. bank, convenient store, post office
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11. Investment Management
Insurers are key institutional investors in capital
markets worldwide.
Regulators and supervisors pay close attention to
the composition and management of invested
assets of insurance companies  Chapter 21
Nothing inherent in the investment management
function requires a local presence.
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12. Investment Management
Foreign investments can exacerbate the
buyer’s (and the regulator’s) problem of
information asymmetry.
National regulation typically places
severe limits on foreign investments
by domestic insurers.
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13. Investment Management
A related but different concern arises with
cross-border insurance trade.
If a foreign insurer in cross-border business
fails to meet its obligations, the host-country
insureds could be at a legal, not to mention
a practical, disadvantage.
The resolution of this issue is essential if
cross-border insurance is to grow.
Asset management, ALM, RM, DFA
2nd significant function of insurers
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14. Overview of Insurance Worldwide

15. World’s Largest Life Insurers (2005) (Table 20.1)
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16. World’s Largest Nonlife Insurers (2005) (Table 20.1)
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17. World’s Largest Reinsurers (2005) (Table 20.1)
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18. Nature of Insurance Companies
Ownership structure
Stock insurers
Mutual insurers
Assessment mutuals (e.g., Protection and Indemnity
clubs)
Non-assessment mutuals
Licensing status
Admitted vs. non-admitted insurers
Composite insurers
Place of domicile
Domestic vs. foreign insurer (alien insurer in the U.S.)
Home vs. host country
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19. Share of Insurance Premiums (2005) (Figure 20.2)
Latin America
North America
Oceania
World
Europe
Africa
Asia
0% 20% 40% 60% 80% 100%
Source: Swiss Re (2006)
Life Nonlife
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20. Distribution of Insurance Premiums (2005) (Figure 20.3)
Source: Swiss Re (2006)
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21. World’s 10 Largest Markets (2005) (Figure 20.4)
Source: Swiss Re (2006) 21

22. Insurance Density and Penetration
Insurance density
The average annual per capita premium within a country.
Values are usually converted from national currency to US
dollars – currency fluctuations affect comparisons.
Insurance penetration
The ratio of yearly direct premiums written to GDP.
It shows roughly the relative importance of insurance
within national economies – unaffected by currency
fluctuations.
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23. Insurance Density (2005) (Figure 20.5)
Source: Swiss Re (2006) 23

24. Insurance Penetration (2005) (Figure 20.6)
Source: Swiss Re (2006)
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25. Insurance Supply

26. Cross-border Insurance Trade
Pure cross-border insurance trade
When the resultant insurance contract is entered
into because of solicitations.
Own-initiative cross-border insurance trade
Many corporations often seek insurance abroad
trying to secure coverage either more favorable
terms.
Consumption-abroad cross-border insurance trade
Ex. Travelers may purchase a short-term
automobile insurance for rental car.
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27. Cross-border Insurance Trade
Difference-in-conditions (DIC) and difference-in-
limits (DIL) insurance trade
A global firm purchases DIC or DIL coverage as
part of its global management.
Excess and surplus (E&S) insurance
An insurer places the risk with a non-admitted
insurer.
E&S brokers – such trades are prohibit except
through specialty domestic E&S brokers.
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28. Establishment of Insurance Trade
Agency
A domestic agent represents a foreign insurer for the
purpose of making sales.
Branch
Not separate corporation but a part of the home-country
insurers.
Subsidiary
The local subsidiary of a foreign insurer is a domestic
corporation.
Representative office (532 in China)
market research, interest promotion
No risk bearing, no insurance selling
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29. Market-share of Foreign-owned Insurers (Table 20.2)
Source: Swiss Re (2004)
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30. The Role of Insurance in
Economic Growth

31. Property Rights and Economic Development
Property rights
The right to own and alienate real and personal property
The right to contract
The right to be compensated for damage resulting from
the tortuous conduct of others
Private financial services will not flourish unless
individuals’ ownership interests in property are well
defined and protected. (legal environment and
infrastructure) Ex. Shin Kong’s joint venture in
Beijing.
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32. Property Rights and Economic Development
Any action that diminishes the value of one’s
ownership interest in private property hinders
private financial services development.
Failure to control inflation
Substantial trade restrictions
High income tax rate
Private property rights, however, are restrictive by
their nature.
Without some restraints, their complete exercise could
actually interfere with the efficient functioning of markets.
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33. Financial Development and Economic Growth
As financial intermediaries, insurance
companies perform the same types of
functions and provide similar generic
benefits to a national economy as other
financial intermediaries.
Financial services generally and
insurance in particular are of primordial
importance to economic development.
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34. Financial Development and Economic Growth
Financial services offer the possibility of
providing such externalities, thereby
enhancing economic growth.
Non-life insurance, life insurance and
banking are all shown to be important
predictors of economic productivity.
Thus, the more developed and efficient a
country’s financial market, the greater will
be its contribution to economic prosperity.
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35. Benefits of Insurance in Economic Growth
Promote financial stability
By indemnifying those who suffer or
harm, insurance helps stabilize the
financial situation of individuals,
families and organizations.
It encourages individuals and firms to
invest and create wealth.
Peach of mind and financial
carelessness.
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36. Benefits of Insurance in Economic Growth
Substitutes for and complements
government security programs
Private insurance can relieve
pressure on social insurance system,
preserving government resources for
essential social security.
Pension fund and life insurance
Natural disaster indemnity plan
Q&A: surname of insurance?
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37. Benefits of Insurance in Economic Growth
Facilitates trade and commerce
Many products and services are
produced and sold only if
adequate liability insurance is
available to cover any claims for
negligence.
Ex. PL and Malpractice
Innovation
Credit enhancement
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38. Benefits of Insurance in Economic Growth
Helps mobilize savings
Insurance and financial intermediation
Insurance enhance financial system
efficiency in three ways
Reduce transaction costs associated with
bringing together savers and borrowers
Create liquidity
Facilitate economies of scale in
investment
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39. Benefits of Insurance in Economic Growth
Financial intermediaries vs. financial
markets
The more developed a country’s financial
system, the greater the reliance on
markets and the less the reliance on
intermediaries.
Insurers vs. other financial intermediaries
Commercial banks – short-term deposits
Contractual saving institutions – long-term
view
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40. Benefits of Insurance in Economic Growth
Enables risk to be managed more
efficiently
Risk pricing – greater the expected loss,
higher the price (u/w and investment)
Risk transformation – risk exposures can be
transferred to an insurer for a price
Risk pooling and reduction
(1) insurers make reasonably accurate
estimates as to the pool’s overall losses.
(2) insurers diversify their portfolios.
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41. Benefits of Insurance in Economic Growth
Encourages loss mitigation
If pricing is tied to loss experience, insureds
have economic incentives to control losses.
Ex. experience rating, no claim bonus
Fosters a more efficient capital allocation
Insurers will monitor the companies to reduce
risk-increasing behavior and act in the best
interests of their various stakeholders.
A watch-dog role.
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42. The Costs of Insurance to Society
Insurers incur sales, servicing, administration and
investment management expenses.
The higher are such expenses, the less efficient are.
The existence of insurance encourages moral
hazard.
All such moral hazard caused behavior causes
premiums to be higher than they would be otherwise,
represents a deadweight loss to society, can lead to
disruptions in otherwise well-functioning markets, and
truly is a societal cost of insurance.
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43. Determinants of Insurance
Market Structure

44. Economic Factors
Income
The higher an economy’s income, the more it
spends on all types of insurance.
The income elasticity of insurance premium
The relative change in insurance premiums
written for a given change in national income.
Inflation
Considered as detrimental to life insurance
supply and demand.
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45. Insurance and Economic Development (Figure 20.7)
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46. Demographic Factors
Aging populations
A greater demand for savings-based life insurance
products, long-term care insurance. e.g. longevity risk
Education
The more educated population, the greater the likelihood
of understanding the need for insurance.
Household structure
Life insurance demand increase as the number of young
children in the house hold increases.
Industrialization and urbanization
The positive between Industrialization and urbanization
and insurance consumption. e.g. new urban risks
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47. Social Factors
Cultural perceptions of the role of
insurance products can vary substantially.
Asia – life insurance as a savings
instrument
Muslim society -- insurance as
inappropriate because of religious belief.
Korea – impolite to say no in some
circumstances.
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48. Political and Legal Factors
Improvements in a country’s political environment
enhance insurance demand.
Governments make decisions that directly affect
insurance demand and supply.
Insurance product within the regulatory jurisdiction
through a policy review and approval process.
Tax laws and the premium approval process greatly
influence product design, availability and value.
An improvement in legal systems had a significant and
positive affect on life insurance demand.
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49. Globalization
The continuing globalization of financial services
adds a new dimension to insurance consumption
Especially for markets that have been highly restrictive
regarding new entrants
With increasing internationalization can come
increased capital from abroad, product and
marketing innovations, and different ways of
managing companies.
More competition
More consumption
Product and marketing innovation
New management style
Greater consumer choice and value
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50. Discussion Questions

51. Discussion Question 1
For what reasons might two countries
with roughly equivalent levels of per
capita incomes exhibit vastly different
insurance density and penetration
figures?
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52. Discussion Question 2
With a few important exceptions, U.S.
insurers seem to have less interest in
international expansion than do many
European insurers. Suggest some
historical, cultural and other reasons
that might explain this situation.
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53. Discussion Question 3
With a life cycle hypothesis, during pre-adult years, we are
net dissavers. During our early working years, we save some
but usually to acquire durables. During our later working
years, we tend to focus much more intensely on saving for
retirement. During retirement, we tend to draw down savings.
Of what benefit might this hypothesis be to a life insurer
contemplating expansion into other markets?
Of what benefit might this hypothesis be to a government
thinking about how to encourage personal saving for
retirement?
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54. Discussion Question 4
What specific economic, social,
demographic and political factors do you
find have affected consumption of (a) life
insurance and (b) nonlife insurance in
your country?
Do you also find globalization of financial
systems in general and insurance in
particular has affected insurance
consumption in the country?
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