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Building a Franchise Brand
- 2. The ability to on-sell a franchise is largely based on the equity the brand has, or can develop. © Block Branding 2011
- 3. Consistently applying your brand gives people the confidence that, no matter which store they chose to eat at, they’ll be guaranteed the same quality of product, service and experience. © Block Branding 2011
- 4. Branding a franchise is a fundamental investment and is one of the key determinants in its long-term success or failure. © Block Branding 2011
- 5. It’s really not about you. © Block Branding 2011
- 6. Building a franchise business essentially means developing a comprehensive ‘package’ over a period of time. © Block Branding 2011
- 7. The strength of the brand equity represents some of the franchise offer. © Block Branding 2011
- 8. Map your market. Find out who they are. © Block Branding 2011
- 9. A singular vision, purpose and philosophy. © Block Branding 2011
- 10. You have to be consistently compelling. © Block Branding 2011
- 11. It’s all about finding the emotion in your brand. © Block Branding 2011
- 12. The possibilities are endless. © Block Branding 2011
- 13. This is a long-term investment. © Block Branding 2011
- 14. Is it really what they want? © Block Branding 2011
- 15. Yes, you’ve made it! © Block Branding 2011
- 16. Dilution of the brand, is effectively a dilution of your product. © Block Branding 2011
- 17. Koreans live and die by their brands Aussie meat pies in Korea? © Block Branding 2011
- 18. Bondi pie company visual # 1 © Block Branding 2011
- 19. © Block Branding 2011
- 20. © Block Branding 2011
- 21. Establish signature pieces for duplication into future franchising outlets. © Block Branding 2011
- 22. Do you really want to go there? © Block Branding 2011
- 23. If it isn't broke… © Block Branding 2011
- 24. © Block Branding 2011
- 25. He said WHAT? © Block Branding 2011
- 26. You see, customers get confused. They don’t understand what you mean to them anymore. And then, they start to stray © Block Branding 2011
- 27. But I don’t like that colour! © Block Branding 2011
- 28. Franchisees need to be able to react to local competition and seasonality issues. © Block Branding 2011
- 29. Always be consistent with your overall brand image. © Block Branding 2011
- 30. We don’t want communications looking like the parts and pieces were randomly thrown on the page. © Block Branding 2011
- 31. The responsibility of head office is to build the brand, stimulate sales and accommodate local requirements from the franchisees. © Block Branding 2011
- 32. Communicate, Communicate, Communicate. © Block Branding 2011
- 33. Remember that head office has the larger brand-building effort in mind. © Block Branding 2011
- 34. No, we’re not the only ones with good ideas. © Block Branding 2011
- 35. Share your ideas with the rest of your network. © Block Branding 2011
- 36. Anchor the idea or concept in the brand strategy. © Block Branding 2011
- 37. So where does social media fall into the mix? © Block Branding 2011
- 38. Build a solid online strategy first. © Block Branding 2011
- 39. Rule One: Establish your goals © Block Branding 2011
- 40. Rule Two: Define your objectives. © Block Branding 2011
- 41. Rule Three: Define your key messages. © Block Branding 2011
- 42. Think about a hammer trying to drive a screw. The tool doesn’t make the decision to hit the wrong thing. You do. © Block Branding 2011
- 43. Be smart about communicating in social media circles… © Block Branding 2011
- 44. If you think it’s not going to spread and you’re safe, that’s when it gets bigger. © Block Branding 2011
- 45. Domino’s got blind-sided by two idiots with a video camera. © Block Branding 2011
- 46. Repetition of a customer experience is fundamental to creating a successful franchise. © Block Branding 2011
- 47. Make allowances so the brand can grow. © Block Branding 2011
- 48. Make decisions through your customers’ eyes. © Block Branding 2011
- 49. Trust me, doing the ‘brand stuff’ later is a false economy. © Block Branding 2011
- 50. Be vigilant.
- 51. Brand building takes persistence and patience. © Block Branding 2011
- 52. And don’t forget to have fun! © Block Branding 2011