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Legal Issues Re: Social Media for the Regulated Utility Industry

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Carolyn Elefant
Carolyn Elefant

Social Media for Regulated Utilities

BusinessTechnologie
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SOCIAL MEDIA FOR THE REGULATED UTILITY INDUSTRY Carolyn Elefant Nextgenerationenergylaw.com @nxtgenenergylaw October 2011
Why bother with social media in an old school industry?
24-7 world where information travels at the speed of light
Less costly than traditional tools
A Mobile World… Where will you get people’s attention?
Social media builds and reinforces connections in a collegial industry
What is social media? Conversations taking place 24/7 online
Facebook Glossary: Personal page (friends) v. biz page (“like”) “ Tagging” - identification mechanism Privacy settings Policies page
Twitter Glossary: Tweet- 140 character communication Follower - those who read your tweets To tweet - verb for using Twitter @carolynelefant - addressing another user DM - direct message RT - retweet (forward the message to others) # - hashtag - categorizes conversations
 
Three Common Features of SM ,[object Object],[object Object],[object Object],= Loss of control and formality
Legal Issues Re: Utility Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions for the future Social media use for public outreach and stakeholder input? Treatment of consumer-generated content? Metrics to evaluate effective use? Duty to monitor/responsibility for falsely transmitted 3rd party content? Limits on inviting disclosure of information? Universal access? Overseeing accuracy? Role of commissions v. AG/FTC? Record-keeping protocols?
Regulatory approaches to an evolving area: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.linkedin.com/in/carolynelefant @carolynelefant, @nxtgenenergylaw https://plus.google.com/112199202096472402474 www.facebook.com/carolynelefant Where to find me online: Carolynelefant.com [email_address] Available on Amazon

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Legal Issues Re: Social Media for the Regulated Utility Industry

  • 1. SOCIAL MEDIA FOR THE REGULATED UTILITY INDUSTRY Carolyn Elefant Nextgenerationenergylaw.com @nxtgenenergylaw October 2011
  • 2. Why bother with social media in an old school industry?
  • 3. 24-7 world where information travels at the speed of light
  • 4. Less costly than traditional tools
  • 5. A Mobile World… Where will you get people’s attention?
  • 6. Social media builds and reinforces connections in a collegial industry
  • 7. What is social media? Conversations taking place 24/7 online
  • 8. Facebook Glossary: Personal page (friends) v. biz page (“like”) “ Tagging” - identification mechanism Privacy settings Policies page
  • 9. Twitter Glossary: Tweet- 140 character communication Follower - those who read your tweets To tweet - verb for using Twitter @carolynelefant - addressing another user DM - direct message RT - retweet (forward the message to others) # - hashtag - categorizes conversations
  • 10.  
  • 11.
  • 12.
  • 13. Questions for the future Social media use for public outreach and stakeholder input? Treatment of consumer-generated content? Metrics to evaluate effective use? Duty to monitor/responsibility for falsely transmitted 3rd party content? Limits on inviting disclosure of information? Universal access? Overseeing accuracy? Role of commissions v. AG/FTC? Record-keeping protocols?
  • 14.
  • 15. www.linkedin.com/in/carolynelefant @carolynelefant, @nxtgenenergylaw https://plus.google.com/112199202096472402474 www.facebook.com/carolynelefant Where to find me online: Carolynelefant.com [email_address] Available on Amazon