7. FROM
1 SEARCH TO
DISCOVERY
(PINTEREST)
4 FREEMIUM
APP- INNOVATORāS
2
IFICATION
5
DILEMMA
(REBRANDIN THE DISRUPTORS
G OF āNICHE (LEGAL ZOOM)
PRACTICEā
BACK TO THE
6
AFFILIATED
3 DISTRIBUTION FUTURE
& INTEGRATION POWER OF
(FB CONECT) CONNECTION
(INSTAGRAM)
25. WHY FREE?*
ITāS A REALITY.
CONSUMERS ARE
ACCUSTOMED TO IT
CAN CREATE NEW
MARKETS
CAN CRUSH
SERVICES THAT
HAVE NOTHING TO
SELL BUT FORMS *NO, NO, NO! THIS ISNāT ABOUT FREE CONSULTATIONS!! IN
FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY
FOR CONSULTS!
28. 5. Innovatorās
dilemma: how
start-ups compete
29. WHAT IS THE Innovatorās
Incumbents canāt guard all their
turf & too costly to defend
marginal business.
Opens the door for newbies (or
ādisruptorsā to swoop in and
take away undesireable pieces
and turn trash to treasure
30. LEGAL ZOOM & LAWYERS
CLASSIC EXAMPLE OF INNOVATORSā DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATORāS DILEMMA
EXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
32. 6. Back to the
Future: the Power
of Connection