SlideShare a Scribd company logo
1 of 36
Download to read offline
SIX START-UP
TECHNOLOGY TRENDS
THAT ONE ENERGY
LAWYER USED TO
CONNECT WITH
CLIENTS...AND THAT ALL
LAWYERS NEED TO
KNOW
        @CAROLYNELEFANT
The web’s changing
      paradigm.

Web 1.0       Web 2.0
A SHORT HISTORY OF THE WEB
EYEBALLS, NUMBERS & TRAFFIC
THE WEB HAS
TRANSFORMED FROM
A UNIFORM, STATIC,
COOKIE-CUTTER
EXPERIENCE TO...
FROM COOKIE CUTTER TO CUSTOMIZED
 CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
6 TRENDS
FROM

1   SEARCH TO
     DISCOVERY
    (PINTEREST)
                    4   FREEMIUM


        APP-              INNOVATOR’S

2
     IFICATION

                    5
                            DILEMMA
    (REBRANDIN          THE DISRUPTORS
    G OF “NICHE          (LEGAL ZOOM)
     PRACTICE”

                          BACK TO THE

                    6
       AFFILIATED

3    DISTRIBUTION            FUTURE
    & INTEGRATION           POWER OF
      (FB CONECT)         CONNECTION
                          (INSTAGRAM)
1. Search to
   Discovery
THINGS THAT ARE COMMON
    THINGS THAT ARE FOUND:
THINGS THAT ARE DISCOVERED:VALUED
PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY
   USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
WOMEN DISCOVER, MEN SEARCH/FIND
WOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
How to be          Shared
discovered         interests
online:	 	 	 	 	 	
                   Great content

                 Ratings
DISCOVER BUSINESS CARD IDEAS
HTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
CLIENTS CAN DISCOVER WHAT EXCITES YOU
     CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
GREAT CONTENT SPEAKS FOR ITSELF
GREAT CONTENT = GREAT WAY TO BE DISCOVERED
Ratings &
Reviews
Clients have an opportunity
to brag about their great
lawyer
2. App-
    ification*
*REBRANDING THE NICHE PRACTICE
Why do we
Does one thing really well.

Can tailor of suite of
functions.

Easy to develop & use.

Low barriers to entry.

They’re fun-sized!
APP’IFIED LEGAL PRACTICES
APPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
3. Affiliate Redistribution
   &
     Integration
INCREASING INTEGRATION OF
WIN WIN FOR ALL INVOLVED
SOLOS CAN CROSS MARKET W/DIFFERENT
AFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
4. FREEMIUM
WHY FREE?*
  IT’S A REALITY.
  CONSUMERS ARE
  ACCUSTOMED TO IT




  CAN CREATE NEW
  MARKETS




  CAN CRUSH
  SERVICES THAT
  HAVE NOTHING TO
  SELL BUT FORMS     *NO, NO, NO! THIS ISN’T ABOUT FREE CONSULTATIONS!! IN
                     FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY
                     FOR CONSULTS!
But will
they buy
the cow?
   Yes!
LEGALLY FREE!
FROM BIG LAW TO SMALL & SOLO LAW.
5.   Innovator’s
     dilemma: how
     start-ups compete
WHAT IS THE Innovator’s
 Incumbents can’t guard all their
 turf & too costly to defend
 marginal business.

 Opens the door for newbies (or
 “disruptors” to swoop in and
 take away undesireable pieces
 and turn trash to treasure
LEGAL ZOOM & LAWYERS
CLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMA
EXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
6.   Back to the
     Future: the Power
     of Connection
Secret of Instagram Success
Disruptive

Addictive

Nostalgia
WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTION
PUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLUGGED IN
JUST LIKE THE MAGIC OF THE POWER STRIP
TO CONNECT WITH CAROLYN
      ONLINE OR OFFLINE:
CAROLYNELEFANT.COM
MYSHINGLE.COM

BLOGS:
MYSHINGLE.COM
NEXTGENERATIONENERGYLAW.COM
RENEWABLESOFFSHORE.COM

TWITTER:
@CAROLYNELEFANT
@NEXTGENERATIONENERGYLAWYER

EMAIL:
CAROLYN.ELEFANT@GMAIL.COM

PHONE: 202-297-6100

More Related Content

Similar to Six Start-Up Technology Trends That Start Up Lawyers Can Use

Social Media and Metrics for Results
Social Media and Metrics for ResultsSocial Media and Metrics for Results
Social Media and Metrics for Resultsscottforbes
 
Personal Essays For College Applications
Personal Essays For College ApplicationsPersonal Essays For College Applications
Personal Essays For College ApplicationsSandy Harwell
 
Intellectual Property + Social Media: Internet & the IP law lag
Intellectual Property + Social Media: Internet & the IP law lagIntellectual Property + Social Media: Internet & the IP law lag
Intellectual Property + Social Media: Internet & the IP law lagMaximillian Kaizen
 
Essay Writing Companies Review, Essay Writing Serv
Essay Writing Companies Review, Essay Writing ServEssay Writing Companies Review, Essay Writing Serv
Essay Writing Companies Review, Essay Writing ServMellisa Hedeen
 
How to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationHow to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
 
Mars-Philter Atomic Conference Synopsis
Mars-Philter Atomic Conference SynopsisMars-Philter Atomic Conference Synopsis
Mars-Philter Atomic Conference SynopsisMars-Philter
 
Atomic Conference Synopsis
Atomic Conference SynopsisAtomic Conference Synopsis
Atomic Conference SynopsisPhilterStory
 
Old Scroll Paper - ClipArt Best Paper Template, Baking, Clip Art
Old Scroll Paper - ClipArt Best Paper Template, Baking, Clip ArtOld Scroll Paper - ClipArt Best Paper Template, Baking, Clip Art
Old Scroll Paper - ClipArt Best Paper Template, Baking, Clip ArtWendy Boyd
 
PTE Sample Essays.Pdf
PTE Sample Essays.PdfPTE Sample Essays.Pdf
PTE Sample Essays.PdfEmily Smith
 
New Times Need New Thinking May 2008
New Times Need New Thinking May 2008New Times Need New Thinking May 2008
New Times Need New Thinking May 2008Sam Swaminathan
 
MIT Sloan Class of 2011 Startups
MIT Sloan Class of 2011 StartupsMIT Sloan Class of 2011 Startups
MIT Sloan Class of 2011 StartupsWhitney Braunstein
 
Sharing Economy White Paper-Van Pelt-Feburary 2016
Sharing Economy White Paper-Van Pelt-Feburary 2016Sharing Economy White Paper-Van Pelt-Feburary 2016
Sharing Economy White Paper-Van Pelt-Feburary 2016Craig Van Pelt
 
What is Omnichannel Retail? Past. Present. Future.
What is Omnichannel Retail? Past. Present. Future.What is Omnichannel Retail? Past. Present. Future.
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
 
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007
Tourism and Distribution - New Paradigm: ATEC, Sydney,  2007Tourism and Distribution - New Paradigm: ATEC, Sydney,  2007
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007Anna Pollock
 
Como ganar DINERO $1000.000 de manera FACIL
Como ganar DINERO $1000.000 de manera FACIL Como ganar DINERO $1000.000 de manera FACIL
Como ganar DINERO $1000.000 de manera FACIL JuanJose34068
 

Similar to Six Start-Up Technology Trends That Start Up Lawyers Can Use (20)

OPENING UP
OPENING UPOPENING UP
OPENING UP
 
WECREATE @ INTEL
WECREATE @ INTELWECREATE @ INTEL
WECREATE @ INTEL
 
Enterprise 2
Enterprise 2Enterprise 2
Enterprise 2
 
Social Media and Metrics for Results
Social Media and Metrics for ResultsSocial Media and Metrics for Results
Social Media and Metrics for Results
 
The customer gap
The customer gapThe customer gap
The customer gap
 
Presentation to Australian Computer Society
Presentation to Australian Computer SocietyPresentation to Australian Computer Society
Presentation to Australian Computer Society
 
Personal Essays For College Applications
Personal Essays For College ApplicationsPersonal Essays For College Applications
Personal Essays For College Applications
 
Intellectual Property + Social Media: Internet & the IP law lag
Intellectual Property + Social Media: Internet & the IP law lagIntellectual Property + Social Media: Internet & the IP law lag
Intellectual Property + Social Media: Internet & the IP law lag
 
Essay Writing Companies Review, Essay Writing Serv
Essay Writing Companies Review, Essay Writing ServEssay Writing Companies Review, Essay Writing Serv
Essay Writing Companies Review, Essay Writing Serv
 
How to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationHow to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model Innovation
 
Mars-Philter Atomic Conference Synopsis
Mars-Philter Atomic Conference SynopsisMars-Philter Atomic Conference Synopsis
Mars-Philter Atomic Conference Synopsis
 
Atomic Conference Synopsis
Atomic Conference SynopsisAtomic Conference Synopsis
Atomic Conference Synopsis
 
Old Scroll Paper - ClipArt Best Paper Template, Baking, Clip Art
Old Scroll Paper - ClipArt Best Paper Template, Baking, Clip ArtOld Scroll Paper - ClipArt Best Paper Template, Baking, Clip Art
Old Scroll Paper - ClipArt Best Paper Template, Baking, Clip Art
 
PTE Sample Essays.Pdf
PTE Sample Essays.PdfPTE Sample Essays.Pdf
PTE Sample Essays.Pdf
 
New Times Need New Thinking May 2008
New Times Need New Thinking May 2008New Times Need New Thinking May 2008
New Times Need New Thinking May 2008
 
MIT Sloan Class of 2011 Startups
MIT Sloan Class of 2011 StartupsMIT Sloan Class of 2011 Startups
MIT Sloan Class of 2011 Startups
 
Sharing Economy White Paper-Van Pelt-Feburary 2016
Sharing Economy White Paper-Van Pelt-Feburary 2016Sharing Economy White Paper-Van Pelt-Feburary 2016
Sharing Economy White Paper-Van Pelt-Feburary 2016
 
What is Omnichannel Retail? Past. Present. Future.
What is Omnichannel Retail? Past. Present. Future.What is Omnichannel Retail? Past. Present. Future.
What is Omnichannel Retail? Past. Present. Future.
 
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007
Tourism and Distribution - New Paradigm: ATEC, Sydney,  2007Tourism and Distribution - New Paradigm: ATEC, Sydney,  2007
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007
 
Como ganar DINERO $1000.000 de manera FACIL
Como ganar DINERO $1000.000 de manera FACIL Como ganar DINERO $1000.000 de manera FACIL
Como ganar DINERO $1000.000 de manera FACIL
 

More from Carolyn Elefant

Assessment Test for Law Firm Websites
Assessment Test for Law Firm WebsitesAssessment Test for Law Firm Websites
Assessment Test for Law Firm WebsitesCarolyn Elefant
 
Request to Rescind MSBA Ethics Op. 1992-19
Request to Rescind MSBA Ethics Op. 1992-19Request to Rescind MSBA Ethics Op. 1992-19
Request to Rescind MSBA Ethics Op. 1992-19Carolyn Elefant
 
Faster, Better, Cheaper: Achieving the Trifecta With Technology
Faster, Better, Cheaper: Achieving the Trifecta With TechnologyFaster, Better, Cheaper: Achieving the Trifecta With Technology
Faster, Better, Cheaper: Achieving the Trifecta With TechnologyCarolyn Elefant
 
Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...
Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...
Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...Carolyn Elefant
 
Carolyn Elefant Speaks at IEEFA Conference
Carolyn Elefant Speaks at IEEFA ConferenceCarolyn Elefant Speaks at IEEFA Conference
Carolyn Elefant Speaks at IEEFA ConferenceCarolyn Elefant
 
Making Solo Practice Sustainable
Making Solo Practice SustainableMaking Solo Practice Sustainable
Making Solo Practice SustainableCarolyn Elefant
 
C epipelinepresent112013
C epipelinepresent112013C epipelinepresent112013
C epipelinepresent112013Carolyn Elefant
 
Social Media For Utilities: Law and Practices
Social Media For Utilities: Law and PracticesSocial Media For Utilities: Law and Practices
Social Media For Utilities: Law and PracticesCarolyn Elefant
 
Order No. 1000 and Beyond: Transmission Policy, Renewables and More
Order No. 1000 and Beyond: Transmission Policy, Renewables and MoreOrder No. 1000 and Beyond: Transmission Policy, Renewables and More
Order No. 1000 and Beyond: Transmission Policy, Renewables and MoreCarolyn Elefant
 
Free Stuff for Going Solo; an excerpt from Launching a 21st Century Law Practice
Free Stuff for Going Solo; an excerpt from Launching a 21st Century Law PracticeFree Stuff for Going Solo; an excerpt from Launching a 21st Century Law Practice
Free Stuff for Going Solo; an excerpt from Launching a 21st Century Law PracticeCarolyn Elefant
 
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersLinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersCarolyn Elefant
 
21stcenturyretainer mbsa
21stcenturyretainer mbsa21stcenturyretainer mbsa
21stcenturyretainer mbsaCarolyn Elefant
 
OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:
OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:
OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:Carolyn Elefant
 
Legal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility IndustryLegal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility IndustryCarolyn Elefant
 
Know Your Rights When A FERC Pipeline Comes to Your Community
Know Your Rights When A FERC Pipeline Comes to Your CommunityKnow Your Rights When A FERC Pipeline Comes to Your Community
Know Your Rights When A FERC Pipeline Comes to Your CommunityCarolyn Elefant
 

More from Carolyn Elefant (20)

Brandywine fiveacp fees
Brandywine fiveacp feesBrandywine fiveacp fees
Brandywine fiveacp fees
 
Assessment Test for Law Firm Websites
Assessment Test for Law Firm WebsitesAssessment Test for Law Firm Websites
Assessment Test for Law Firm Websites
 
Request to Rescind MSBA Ethics Op. 1992-19
Request to Rescind MSBA Ethics Op. 1992-19Request to Rescind MSBA Ethics Op. 1992-19
Request to Rescind MSBA Ethics Op. 1992-19
 
Faster, Better, Cheaper: Achieving the Trifecta With Technology
Faster, Better, Cheaper: Achieving the Trifecta With TechnologyFaster, Better, Cheaper: Achieving the Trifecta With Technology
Faster, Better, Cheaper: Achieving the Trifecta With Technology
 
Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...
Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...
Risks for Lawyers of NOT Using Technology & Digital Media to Connect With Cli...
 
Carolyn Elefant Speaks at IEEFA Conference
Carolyn Elefant Speaks at IEEFA ConferenceCarolyn Elefant Speaks at IEEFA Conference
Carolyn Elefant Speaks at IEEFA Conference
 
Making Solo Practice Sustainable
Making Solo Practice SustainableMaking Solo Practice Sustainable
Making Solo Practice Sustainable
 
C epipelinepresent112013
C epipelinepresent112013C epipelinepresent112013
C epipelinepresent112013
 
Michigansystemrevised
MichigansystemrevisedMichigansystemrevised
Michigansystemrevised
 
Social Media For Utilities: Law and Practices
Social Media For Utilities: Law and PracticesSocial Media For Utilities: Law and Practices
Social Media For Utilities: Law and Practices
 
Order No. 1000 and Beyond: Transmission Policy, Renewables and More
Order No. 1000 and Beyond: Transmission Policy, Renewables and MoreOrder No. 1000 and Beyond: Transmission Policy, Renewables and More
Order No. 1000 and Beyond: Transmission Policy, Renewables and More
 
Socialmediafood
SocialmediafoodSocialmediafood
Socialmediafood
 
Free Stuff for Going Solo; an excerpt from Launching a 21st Century Law Practice
Free Stuff for Going Solo; an excerpt from Launching a 21st Century Law PracticeFree Stuff for Going Solo; an excerpt from Launching a 21st Century Law Practice
Free Stuff for Going Solo; an excerpt from Launching a 21st Century Law Practice
 
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersLinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for Lawyers
 
21stcenturyretainer mbsa
21stcenturyretainer mbsa21stcenturyretainer mbsa
21stcenturyretainer mbsa
 
OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:
OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:
OREC Webinar: From Silicon Valley to Wall Street to Foggy Bottom:
 
Legal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility IndustryLegal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility Industry
 
Orec DOE summary
Orec DOE summaryOrec DOE summary
Orec DOE summary
 
Know Your Rights When A FERC Pipeline Comes to Your Community
Know Your Rights When A FERC Pipeline Comes to Your CommunityKnow Your Rights When A FERC Pipeline Comes to Your Community
Know Your Rights When A FERC Pipeline Comes to Your Community
 
Abaethicspapers1104
Abaethicspapers1104Abaethicspapers1104
Abaethicspapers1104
 

Recently uploaded

TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 

Recently uploaded (20)

TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 

Six Start-Up Technology Trends That Start Up Lawyers Can Use

  • 1. SIX START-UP TECHNOLOGY TRENDS THAT ONE ENERGY LAWYER USED TO CONNECT WITH CLIENTS...AND THAT ALL LAWYERS NEED TO KNOW @CAROLYNELEFANT
  • 2. The web’s changing paradigm. Web 1.0 Web 2.0
  • 3. A SHORT HISTORY OF THE WEB EYEBALLS, NUMBERS & TRAFFIC
  • 4. THE WEB HAS TRANSFORMED FROM A UNIFORM, STATIC, COOKIE-CUTTER EXPERIENCE TO...
  • 5. FROM COOKIE CUTTER TO CUSTOMIZED CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
  • 7. FROM 1 SEARCH TO DISCOVERY (PINTEREST) 4 FREEMIUM APP- INNOVATOR’S 2 IFICATION 5 DILEMMA (REBRANDIN THE DISRUPTORS G OF “NICHE (LEGAL ZOOM) PRACTICE” BACK TO THE 6 AFFILIATED 3 DISTRIBUTION FUTURE & INTEGRATION POWER OF (FB CONECT) CONNECTION (INSTAGRAM)
  • 8. 1. Search to Discovery
  • 9. THINGS THAT ARE COMMON THINGS THAT ARE FOUND:
  • 10. THINGS THAT ARE DISCOVERED:VALUED
  • 11. PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
  • 12. WOMEN DISCOVER, MEN SEARCH/FIND WOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
  • 13. How to be Shared discovered interests online: Great content Ratings
  • 14. DISCOVER BUSINESS CARD IDEAS HTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
  • 15. CLIENTS CAN DISCOVER WHAT EXCITES YOU CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
  • 16. GREAT CONTENT SPEAKS FOR ITSELF GREAT CONTENT = GREAT WAY TO BE DISCOVERED
  • 17. Ratings & Reviews Clients have an opportunity to brag about their great lawyer
  • 18. 2. App- ification* *REBRANDING THE NICHE PRACTICE
  • 19. Why do we Does one thing really well. Can tailor of suite of functions. Easy to develop & use. Low barriers to entry. They’re fun-sized!
  • 20. APP’IFIED LEGAL PRACTICES APPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
  • 22. INCREASING INTEGRATION OF WIN WIN FOR ALL INVOLVED
  • 23. SOLOS CAN CROSS MARKET W/DIFFERENT AFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
  • 25. WHY FREE?* IT’S A REALITY. CONSUMERS ARE ACCUSTOMED TO IT CAN CREATE NEW MARKETS CAN CRUSH SERVICES THAT HAVE NOTHING TO SELL BUT FORMS *NO, NO, NO! THIS ISN’T ABOUT FREE CONSULTATIONS!! IN FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY FOR CONSULTS!
  • 27. LEGALLY FREE! FROM BIG LAW TO SMALL & SOLO LAW.
  • 28. 5. Innovator’s dilemma: how start-ups compete
  • 29. WHAT IS THE Innovator’s Incumbents can’t guard all their turf & too costly to defend marginal business. Opens the door for newbies (or “disruptors” to swoop in and take away undesireable pieces and turn trash to treasure
  • 30. LEGAL ZOOM & LAWYERS CLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
  • 31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMA EXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
  • 32. 6. Back to the Future: the Power of Connection
  • 33. Secret of Instagram Success Disruptive Addictive Nostalgia
  • 34. WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTION PUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLUGGED IN
  • 35. JUST LIKE THE MAGIC OF THE POWER STRIP
  • 36. TO CONNECT WITH CAROLYN ONLINE OR OFFLINE: CAROLYNELEFANT.COM MYSHINGLE.COM BLOGS: MYSHINGLE.COM NEXTGENERATIONENERGYLAW.COM RENEWABLESOFFSHORE.COM TWITTER: @CAROLYNELEFANT @NEXTGENERATIONENERGYLAWYER EMAIL: CAROLYN.ELEFANT@GMAIL.COM PHONE: 202-297-6100

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n