Event promotion is made simpler and more powerful using online tools such as Constant Contact. These platforms allow the customization of an email marketing template to ensure the company's brand is carried through consistently in all communication efforts.

1. Invitation
Add personal touches and
make your email catchy and
interesting/easy to read:
 add relevant pictures
 add color- don’t be
afraid of it
 use two fonts instead of
just one
 use bullet points, bold,
and italics to help get
your message across
visually
 add hand-written
signatures
 add a PS (post script) –
don’t you read it every
time?
 include a call to action
(CTA)!
| www.AtlasBrandingAgencies.com |

2. Reminder email
Incorporate some way for the
recipient to interact with your
brand in the time leading up to
the event.
*IMP: Remove the people who
have already interacted, in this
case, taken the quiz and
customize the message for that
group and send a separate
email. The more you can
segment your lists and hone
your message, the more chance
you’ll have of the recipient
fulfilling your CTA.
| www.AtlasBrandingAgencies.com |

3. Last chance to register with customized button
| www.AtlasBrandingAgencies.com |

4. Reminder to login to webinar
Take a peek at these great
features:
1. share-ability –
anyone who receives
your email can easily
share the content on
their favorite social
networks
2. safe-unsubscribe –
puts the power of
managing their
subscription into your
subscribers hands
and takes the
pressure off you to
manage it
| www.AtlasBrandingAgencies.com |

5. Enjoy the webinar recording ...
Make it simple for
people to do what
they want to do
do and give them
the tools to be
able to do it ...
| www.AtlasBrandingAgencies.com |