The document discusses the importance of personal branding, especially online, and becoming a "digital trailblazer." It provides 5 reasons for developing a strong personal brand, including that jobs may not be permanent and others are searching for you online. It encourages the reader to think about what makes them unique and compelling and how to tell their story succinctly across social media platforms. Examples are given of digital trailblazers leveraging different networks and some resources are listed to help readers craft their personal brand online.