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SPARK across departments Customer Marketing The (Im)possible Role of the Social Media Manager

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SPARK across departments Customer Marketing C-Suite Public Research & Human Service Customer Marketing C-Suite Relations Public Research & Resources Development Human Service Goals Goals Goals Relations Goals Development Goals Resources Goals To reduce call To increase awareness To show investors To improve the Goals volume to customer Goals of branding and Goals tremendous enthusiasm Goalsimage brand’s Goals feedback Goals improve morale To obtain on current and future To connect employees and To reduce call To increase awareness To show investors To improve the To obtain feedback To connect employees service / save costs marketing message from consumers products volume to customer of branding and tremendous enthusiasm brand’s image on current and future and improve morale service / save costs marketing message from consumers products Strategy Strategy Strategy Strategy Strategy Strategy Strategy VP Customer Service Strategy VP Marketing / Agency Strategy CMO Strategy / Agency VP Marketing Strategy Dev. VP Product Strategy VP HR VP Customer Service VP Marketing / Agency CMO VP Marketing / Agency VP Product Dev. VP HR Process Process Process Process Process Process Process Monitoring tools, Process Campaign Management, Process Executive Reports Process Sentiment Reports, Process tools, Monitoring Process tools, Monitoring Monitoring tools, CS Schedules, FAQs, Campaign Management, Content creation Voice, Executive Reports Sentiment Plan, SM Crisis Reports, Monitoring tools, FAQs, CS Schedules, Monitoring tools, FAQs, CS Schedules, Training Schedules, FAQs, CS Content creation Voice, and Tone SM Crisis Plan,Press lists Monitoring, CS Training FAQs, Schedules, CS Schedules, FAQs, Training Training and Tone Monitoring, Press lists Training Training Action Action Action Action Action Action Action Action Action Action Action Action Monitoring tools,tools, Monitoring SM Communications SM Communications SM Communications SM Communications PR Manager, PR Manager, Research Manager, Research Manager, Monitoring tools, tools, Monitoring CS Schedules, FAQs,FAQs, CS Schedules, Manager, Designers, Manager, Designers, Manager Manager Community Manager Community Manager Community Manager Community Manager CS Schedules, FAQs, FAQs, CS Schedules, Training Training Community Manager Community Manager Training Training Analysis can bebe done by a BusinessAnalyst – looking at the intended goals and thethe tracking of success against Analysis can done by a Business Analyst – looking at the intended goals and tracking of success against ReviewReview those goals. Analysis can be done by examiningback end data, social actions, and surveys. those goals. Analysis can be done by examining back end data, social actions, and surveys. Knowledge Using the key learnings from our initial efforts, we will refine and perfect our upcoming SPARKs!Knowledge Using the key learnings from our initial efforts, we will refine and perfect our upcoming SPARKs!

Publié dans : Business
  • This is a rocking presentation. Investment in Social Media (tools, processes and man-power) needs to grow. We actually made a presentation on how people mis-read Social Media and agencies. You may want to have a quick look. http://www.slideshare.net/bexdeep/why-social-media-agency-suck
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  • Thanks for the info If anyone needs AC Filters or Furnace Filters ACFilters4Less.com
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  • thanks for this - I relate so much that I was nodding away as I went through the slides. I can even recognise the poor social media chap - seen myself and my colleagues looking like that! Especially when we did social for a large corporate where they just had no appreciation for all the ins and outs.
    I've reblogged as well on my wordpress blog - imhoot.net
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  • I was able to pin it no problem and update my account while at it.
    Definitely a worthy post to pin, tweet, F/B and send to Linkedin.
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  • @likeable and Michele - I tired Chrome and FF and then I tried from another computer - same thing. cursed. haha. I will remember to Re-Pin from your Pinterest account. weird weird weird. And still no response from Slideshare on Twitter. Thanks for all your support. I will take it from here. YOU are Likeable :-)
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