Contenu connexe Similaire à Converting Free Users to Paid Users - Fowa Miami 2009 (20) Plus de Carsonified Team (20) Converting Free Users to Paid Users - Fowa Miami 20091. On Converting Free
Users to Paid Users
Kevin Hale
Future of Web Apps · Miami · Feb 23, 2009
6. Individuals, Developers,
Designers, Non-Profits,
Teachers, Students,
Universities, Research,
Real Estate, Marketing,
Healthcare, Banks, SMBs
39. Action
Timestamp
Referrer
IP Address
Cookie / Session
Server Data
Client Data
64. Java
5 months to launch
Launched : February 2004
~30 Employees
65. regonline
.NET
3 years to launch
Launched : 1996
50 Employees
66. Conversion per 100 Visits
Free Paid
7.00% 1.00%
11.00% 1.00%
8.00% N/A
regonline 1.52% 1.14%
74. Habbo : 10% of players
Club Penguin : 25% of uniques
Runescape : 16.6% of uniques
Puzzle Pirates : 22% of players
81. Best Worst
Mar Dec
Jan Dec
Jan/Feb Dec
regonline Sept Dec
83. 7,000 invitations sent
to potential Beta Testers.
Only 3,500 created an account.
Only 50 of them became customers
(and we o ered them half o ).
112. regonline
Powered By Logo
339% increase in click through
Video Spokesperson
11% increase in registrations
Why Register Online?
6% increase in registrations
129. Best Price
Best Product
Best Overall Solution
134. Nonlove
Liking
Infatuated love
Empty love
Romantic love
Companionate love
Fatuous love
Consumate Love
139. Money Cost / Billing
Kids Users’ Users
Sex Performance
Time Roadmap
Others Others