15. How do you measure text performance?
Text Performs When…
– It overcomes barriers in language or technology
– It makes products more useful and more powerful
– It makes markets easier to penetrate
– It makes brands more memorable
– It makes user experiences truly enhanced
– It makes manufacturing easier to scale
– It makes engineering costs lower and more widely leveraged
16. Displaying scalable fonts on mobile
• Significant challenges
– Legibility and consistency across displays
– Text layout (height restriction)
– Memory footprint
– Clear display of East Asian characters (CJK)
– Support for multiple languages simultaneously
19. Monotype Imaging mobile solution
You need to …
• ensure clarity and readability at any size
• broaden choice of typefaces
• reflect brands through fonts
• serve global markets
®
ESQ Mobile fonts
• Latin-based
• Japanese
• Devanagari
• Many more
20. A closer look: scalability
• Bitmaps not required
• One font per typeface design
21. A closer look: on-screen text fidelity
• Characters need to fit in a defined space
• Not all TrueType fonts work well in mobile
®
Fonts in a Box technology keeps scaled text sized to fit within an em square
™
22. A closer look: intricately shaped East Asian text
• East Asian text needs to remain clear
• At small sizes, intricate shapes can blur
SmartHint technology keeps East Asian text scaled to small sizes clear and readable
™
23. A closer look: layout of complex scripts
Complex scripts are unique
WorldType Layout Engine handles layout requirements of multiple languages
®
24. Monotype Imaging’s ESQ Mobile Fonts ®
A collection of optimised fonts for mobile
• height-restricted: all characters fit within the em square
34. Resources
• White Paper
Bringing Typography to Mobile in Symbian OS
http://developer.symbian.com/main/downloads/paper
s/monotype/Symbian_WP_screen.pdf
• SDK / evaluation or just like to talk more about text?
jl.strawson@monotypeimaging.co.uk
www.monotypeimaging.com
• Typefaces illustrated by Sebastian Lester – excerpts
from ‘Moving Type’
http://uk.youtube.com/watch?v=nOiNG2TCe
XQ