Learn more about CFC\'s wide range of products and services, management team and company ethos.

1. We look at things differently
CFC Underwriting Ltd. Registered in England and Wales, No. 3302887. VAT No. 135541330
Authorised and regulated by the Financial Services Authority. FRN: 312848
Registered Office: 85 Gracechurch Street, London, EC3V 0AA, United Kingdom

2. ABOUT US
Introduction Commitment to Excellence
CFC was established in 2000 as a Cyber Liability specialist. Over the last 12 years Our aim is to provide our brokers with remarkable products, service and systems. We
we have expanded into other, carefully selected business lines and have built an envi- are very proud indeed that this approach has led to a number of industry accolades
able reputation as a highly specialised Lloyd’s MGA backed by 20 Lloyd’s syndicates. over the last three years:
We do not deal directly with customers but sell our products to small and mid-market
businesses in over 50 countries through approved insurance brokers in 17 countries. 2012
Finalist: Insurer Innovation of the Year, Insurance Times Awards
We believe that it is our brokers’ job to be local to our end customers, so we have Finalist: MGA of the Year, Insurance Times Awards
only one office at 85 Gracechurch Street in the City of London. This office services Finalist: Underwriting Team of the Year, London Market Awards
over 15,000 existing clients and processes over 3,000 new business enquiries and Finalist: Technological Initiative of the Year, London Market Awards
over 600 new business orders every month. Finalist: Initiative of the Year, Insurance Insider Honours
Finalist: Underwriting Initiative of the Year, British Insurance Awards
Proprietary Systems Finalist: Underwriting Agency of the Year, British Insurance Awards
With over 80% of our customers paying less than £2,500 in premium, we are widely
regarded as the small business specialists in Lloyd’s. To deal with such a large volume 2011
of small business efficiently, we have built our own proprietary IT systems. We believe Winner: Underwriting Team of the Year, London Market Awards
that the only way to ensure that our systems are capable of supporting our business, Finalist: Insurer Innovation of the Year, Insurance Times Awards
and deliver on the high expectations of our brokers, is to be in control of our own
systems. 2010
Winner: Underwriter of the Year, British Insurance Awards
Service
We are a completely service driven organisation where the vast majority of enquiries
are quoted, and policies are delivered, within 24 hours. We are confident enough in
our service levels to publish them every month on our website for the world to see.
Although our core processes and systems are all about being a highly efficient ma-
chine for small and medium sized commercial insurance, we like to think that we also
have a very flexible and pragmatic approach to underwriting and a friendly, can-do
attitude.
Products
We develop quality insurance products for brokers who care about cover. We are
consistently the first to market with product innovations and we typically re-release
products far more regularly than traditional insurers. All of our products aim to deliver
market-leading cover in a short, clear policy that is targeted to the customer’s busi-
ness type.
1

3. OUR PEOPLE
Richard Corfield, Chairman Jonathan Swann, Director & Senior Healthcare Underwriter
Richard was Managing Director of Lloyd Thompson from 1994 to 1996 and Chair- A professional liability and healthcare expert with vast experience built up over 29
man of RK Harrison from 1997 to 2007. Richard became our Executive Chairman in years of underwriting these classes, Jonathan now runs our US nursing homes division,
October 2012. the largest book of its type in London.
Mike Rees, Non-Executive Director Gary Norman, Casualty Practice Leader
Mike was one of the original founders of Benfield, Lovick & Rees and a driving force Gary joined CFC from QBE where he was head of technical underwriting for the
behind Benfield’s journey to its purchase by Aon in 2009. With over 50 years experi- casualty, property and motor divisions with combined premiums of over £1bn. Gary is
ence, he is now one of the most respected people in the London insurance market. a well-known figure with nearly 30 years experience in the industry.
David Walsh, Founder & Managing Director Scott Bailey, Senior Technology Underwriter
David has worked in specialist areas of professional indemnity insurance since 1992. Scott has been at CFC for over ten years and runs our technology and media division.
He was the original founder of CFC in 2000 and has been the company’s Managing This is the largest team of underwriters dedicated to this class in London, seeing a
Director ever since. broad spread of business from many countries.
Michael Grist, Finance Director Kate Lyes, Senior Management Liability Underwriter
Michael came to CFC in 2010 from the London insurance broker THB Plc. A qualified Kate joined the CFC team in February of 2012. She’s responsible for defining CFC’s
chartered accountant, he has over ten years experience in senior commercial finance management liability strategy and underwriting approach whilst also creating a suite of
roles working for FTSE and AIM listed companies. tailored products for specific industry verticals.
Andrew Holmes, Underwriting Director Simone Palmiero, Senior Professions Underwriter
Andy has over 15 years underwriting experience, the last nine of which have been Simone heads up our very successful professions underwriting team. As well as being
at CFC. Andy is now responsible for all underwriting matters at CFC, from service the senior underwriter, every month he ensures that well over 1,000 new business
standards to strategy. enquiries are handled within our service standards.
Graeme Newman, Marketing Director Andrew Tamworth, Senior Life Science Underwriter
Graeme was a consultant at Deloitte before setting up his own insurance broking firm. Andrew has had a career in insurance spanning over 25 years, the last ten of which
He is now responsible for all business, broker and marketing development at CFC as have been immersed in the life science sector resulting in a very deep knowledge of
well as the delivery of online broker solutions. this specialist class.
Neill Cotton, Commercial Director
Neill was Managing Director of top 30 Lloyd’s Broker, Oxford, for over 10 years
before joining CFC. Neill now supports Andrew Holmes and Graeme Newman in our
carrier, broker, and product development initiatives.
2

4. PRODUCTS
Introduction
We develop products for the way customers want to buy them, not the way insurers
Andrew Holmes, Underwriting Director
want to sell them. This means targeting products at specific sectors and tailoring the Products Team has over 15 years underwriting experience, the last nine of which have been
Andy
cover provided to the exposures faced by companies in that sector. at CFC. Andy is now responsible for all underwriting matters at CFC, from service
standards to strategy.
It also means having flexible, modular, package products which provide customers
with a one stop shop for all their insurance requirements. For the vast majority of our As part of his role of Underwriting Director, Andy is responsible for the ongoing devel-
customers, we can provide professional liability, general liability, employers’ liability*, opment of all of CFC’s new and existing products, and for ensuring that we consist-
property, business interruption, D&O, EPL, cyber & privacy, system damage & busi- ently provide market leading cover in a clear and short form.
ness interruption, crime, K&R and brand protection cover.
Nigel Gent, Products Manager
Even though our products blend all these different coverages, we believe it is crucial Nigel began his career in insurance as an underwriter over ten years ago. Today, he
that they remain short and clear. Therefore, all of our policy wordings are shorter than helps to ensure CFC’s extensive product suite meets the company’s high standards for
clarity, accuracy and innovation.
20 pages long, which we think is the maximum length policy that a small business
should have to read.
Nigel Gent is tasked with making sure our product wordings, application forms and
We also understand that insurance practice is quite different in each country. That’s schedules are kept as clear, concise and up-to-date as possible. His coverage com-
why we have fully localised versions of our products for all of the major countries parisons with our competitors help us keep our policies one step ahead of the game.
where we do business. Local laws, regulations and territory-specific risk exposures
are taken into account, and some of our products are available in other languages Sarah Underwood, Underwriting Analyst
including French, German, Spanish, Swedish, Polish and Dutch. Sarah joined CFC from Callidus Solutions where she was a Compliance Consultant.
At CFC, she works for both the underwriting and product teams to ensure all of our
licenses and agreements are kept up-to-date.
All of our products provide global cover as standard and are underwritten by our
specialist underwriting teams who genuinely understand the businesses they are insur-
ing. With this understanding comes confidence to provide broad cover to well run Working on behalf of both the underwriting and product teams, Sarah Underwood is
businesses and we believe our products provide some of the best cover available in responsible for reporting and monitoring for the underwriting team as well as helping
the market for our target sectors. to produce and ensure accuracy on product documentation.
* This is not available for customers in the US
3

5. PRODUCTS
Sector Products
Professionals Technology & Media Life Sciences Healthcare Not For Profit
Architects & Engineers Technology Companies Research & Development Allied Health & Medical Trade Associations
Recruitment Agencies Media Companies Medical Device Companies Fitness Instructors Resident & Tenant Associations
Professional Employer Firms Social Media Companies Long Term Care Facilities
Miscellaneous Professionals Skilled Nursing Facilities
Cross-Sector Products
Cyber & Privacy Liability Management Liability Excess Liability
4

6. SYSTEMS
Overview Billing
We aim to put our brokers at the heart of everything we do and specialise in helping Our systems provide a number of different payment options through our online pay-
them to make money from small business. That’s why we’ve invested considerable ment portal. We also offer you the option for customers to pay us directly, in order to
time and resources into designing slick internal processes and building sophisticated significantly ease your account administration and credit control processes.
IT systems with the aim of providing our brokers with the fastest possible service and
most accurate documentation. The payment portal offers customers the opportunity to pay in the following ways:
1. Full annual payment via BACS (no charge)*
Since the company’s establishment in 2000 when the business was known as “Click 1. Full annual payment by credit card or Paypal (2.5% fee)
For Cover”, systems and technology have been at the heart of our operations. We 2. Monthly instalments (5% flat finance fee)*
were one of the very first to sell commercial insurance online and this knowledge and
experience has now been developed and refined over the last twelve years in order to Our back-office systems are fully integrated with these payment options allowing us
provide flexible, configurable online platforms to support our brokers. to settle all direct billed accounts in a simple, quick and accurate way. We will settle
commission payments to you every month on all accounts where payment has been
Key to the ability to maintain high levels of service is the seamless integration between received or where a finance agreement has been established.
our internal processes and our online platforms. This allows system referrals to easily
enter our underwriting workflow and ensure rapid quote turnaround times regard- For accounts that are direct billed we offer clients 28 days to pay or establish a
less of whether the system has provided an online quote or an offline referral to our monthly payment facility. In the event that you would prefer agency billing we will
underwriters. We also employ a full-time project manager to manage the interface extend 60 days of credit to you on all accounts.
between these two critical processes.
* UK and Ireland only
Gemma Harding, Project Manager
Gemma perfoms the crucial role of making sure that our IT systems, automated pro-
cesses and human underwriters provide you with a joined-up solution. Experienced in
underwriting, she has a thorough understanding of the way our business operates.
Our Platforms
We provide four core types of online platforms:
1. CFC corporate extranet
2. Wholesale broker trading platforms
3. Retail broker trading platforms
4. Affinity group trading platforms
All of these platforms allow for complete customisation and configuration by us for
each individual broker meaning that no one relationship between us and our brokers
is the same. We can provide different products, insurance classes, activity lists, access
levels, management information and rates. All of this is controlled by simple user
profiles. In this way we believe we can provide a truly customised solution to meet
your needs.
5

7. SYSTEMS
CFC Corporate Extranet
Our insurer to broker trading platform allows your employees to logon and obtain
instant quotes and policy documents as well as a full suite of online mid-term adjust-
ments including: name change, address change, limit change, additional insureds,
additional locations, cancellations and renewals.
It is important to note that, as opposed to other typical insurer systems, the CFC
system is unique to you. It is your own tailored view of your flavour of our products
at your rates.
This system features a full management reporting dashboard that allows all data -
subject to your specific configuration - to be exported into Excel or XML format to be
manipulated offline or imported into other third party packages.
The system also provides you with total flexibility through the “target pricing” engine
which is particularly powerful for book transfers. In order to try out a demonstration
version of the platform, logon to:
http://cfc.cfcprograms.com
Username: demouser
Password: test1234
Systems Integration
For anyone wanting to integrate our quote and bind technology into their back-office
systems we have developed a standards-based application programming interface
(API). Built using web services technology we can provide your IT team with access to
our core rating, document production and policy adjustment engines allowing you to
seamlessly integrate our products with your systems.
This same API can also provide you with the ability to add online quoting to your
corporate website or an affinity partner platform with just a few simple lines of code.
This allows you complete control over the “look and feel” of the site, whilst we take
care of the back-end technology.
6

8. SYSTEMS
Wholesale Broker Trading Platforms
Our online platforms can easily be configured to operate in “wholesaler” mode al-
lowing you to use our technology to automate your wholesale business. This system
allows you to apply your own unique branding and content to our online platform
and then enable direct access to your retail brokers or branch offices.
As each of our systems is configured on a broker by broker basis we can create a
custom configuration that is totally unique to you, including rates, products, referral
criteria and branding. You can then provide your retail brokers with your very own
end-to-end quote and bind platform.
As standard, the platform comes complete with a full management information dash-
board and administration system. This provides you with a global view of all accounts
quoted and bound through the platform, including hit rates, premium statistics, open
quotes and broker performance.
All data entered into the system can easily be exported by you in either Excel or XML
format providing you with easy access to your data. Report formats can be tailored
to suit your exact requirements whether that be for display purposes or importing into
your back office system.
7

9. SYSTEMS
Retail Broker Trading Platforms
We also provide white labelled, client facing trading platforms for retail brokers. By
using our innovative technology we are able to fully customise the look and feel of
the front-end to reflect the retail broker’s brand and deliver a seamless online quote
and bind solution linked to their corporate website.
These platforms are most effective when used to improve the efficiency of transact-
ing an existing small business book or for targeting a very defined customer base in
conjunction with a tele-marketing campaign.
We also have the ability to switch a broker facing platform into a client facing plat-
form, enabling an existing portfolio that has been built up on our online platform
to become a renewal book self-served by clients. This dramatically improves the
efficiency of transacting this business driving extremely high profit margins for our
brokers.
All regulatory and compliance issues are addressed by our innovative contract struc-
ture that essentially ensures that the roles and responsibilities of both parties – you as
the retail broker and us as the underwriting agent – remain the same as they always
have been.
8

10. SYSTEMS
Affinity Group Trading Platforms
For affinity, scheme or program business, we can provide a fully white-labelled solu-
tion meaning that you can completely brand the platform as your own, or in conjunc-
tion with the affinity group, and provide open access to end clients. In this way, clients
complete the details themselves online and can self-serve at any time of the day or
night. Full quotations can be issued in under two minutes and policy documentation is
issued instantly once payment has been completed by BACS*, credit card or initiation
of a monthly instalment plan*. This seamless billing solution ensures that you do not
spend money on costly credit control exercises.
This platform is currently deployed and in action for over 30 affinity brands including
major companies such as Zumba (the global dance fitness craze), the Apple Consult-
ants Network (one of the fastest growing departments of the Apple corporation), Al-
exander Mann Solutions (one of Europe’s top recruitment consultants) and the Royal
Institue of Architects of Ireland.
In order to see these live sites in action, please visit:
zumba.cfcprograms.com
www.acninsure.com
www.contingent-cover.com
www.riaionline.com
* UK and Ireland only
9

11. SERVICE
Service Standards Service Achieved, March-August 2012
Our internal service standards are to deliver 90% of quotes and policies within 48 Enquiry Response Times* Policy Issuance Times**
hours. In practice almost all quotes receive 24 hour attention and under normal 1%
3% 2%
circumstances are quoted within 24 hours unless there is a reason not to do so. In 5%
practice 90% of our policies are also issued within 24 hours. 11%
Same day
Service Levels Within 24 hours
To show our dedication to great service, we publish our enquiry response and policy
Within 48 hours
issuance times monthly on our website so our brokers can see our service levels
themselves. Within 1 week
30%
More that 1 week
So, in short, service is at the centre of everything we do at CFC. Whether we are 51% 95%
building a new product, providing a quote for a policy, or just responding to a quick
enquiry, our aim is to stand out as a truly service-centric organisation, with our bro- * Calculated from when we receive full underwriting information to the time of first quotation.
kers’ and insureds’ needs always at the forefront. ** Calculated from when we receive initial bind request to full document issuance.
Broker Opinion How CFC Compares to Other Insurers
A recently commissioned survey asked brokers to rate CFC against its competitors:
Accuracy of Policy Documentation Breadth of Cover
• 89% of brokers say CFC’s speed of quote response is better or much better than
2%
that achieved by its competitors 31% 12% 34%
• 88% believe CFC’s speed of policy documentation issuance to be faster 25%
Much better
• 75% confirm that the accuracy of CFC’s policy documents is better or much
better than its competitors Better
• 86% say the breadth of CFC’s cover is better or much better About the same
• 71% believe that the flexibility of cover it delivers is superior
• 93% rate the friendliness of CFC’s staff as better than that of its competitors Worse
• 73% feel they have a better breadth of relationship with CFC’s staff than they re- Much worse
ceive elsewhere 44% 52%
10

12. MARKETING
Marketing Team
Neill Cotton, Commercial Director
We have a dedicated in-house sales and marketing team that is responsible for pro- Neill was Managing Director of top 30 Lloyd’s Broker, Oxford, for over 10 years
viding you with appropriate training, sales assistance and marketing collateral in before joining CFC. Neill now supports Andrew Holmes and Graeme Newman in our
order to support your new business functions. carrier, broker, and product development initiatives.
Graeme Newman, Marketing Director Besides being involved in carrier and product development at CFC, Neill Cotton also
Graeme was a consultant at Deloitte before setting up his own insurance broking firm. supports the business development and marketing functions.
He is now responsible for all business, broker and marketing development at CFC as
well as the delivery of online broker solutions.
Chris Gilson, UK & Ireland Business Development Manager
Joining CFC in early 2012, Chris has a wealth of experience across multiple market
Graeme Newman, our Marketing Director, is one of the London Market’s leading sectors including broking, underwriting, customer service, client management and new
business development. Chris looks after CFC’s UK and Ireland book of business.
commentators. Not only does he manage the marketing team and oversee all online
systems, sales and marketing functions at CFC, but he also leads our international
business development. His visits to various territories help CFC stay in touch with what Chris Gilson works closely with our brokers in the UK and Ireland to help support
brokers are looking for across the many countries in which it does business and is the sales effort in these territories and co-ordinate the provision of any development
critical in helping us develop fully-tailored and innovative policies. underwriter resources when required to join your staff on large client visits.
Carson O’Connor, Marketing Manager Chris is also responsible for co-ordinating the delivery of our highly successful range
Carson joined CFC in 2010 after several years working in eCommerce. At CFC, she of “How to sell to...” training courses in the UK. These courses are not just your run-
is responsible for marketing initiatives including social media, blogging, corporate of-the-mill training sessions. They are designed to be very in-depth and engaging and
website development, event planning, and marketing collateral.
a key way in which to get better acquainted with our product offering.
We are happy to provide our brokers with direct access to Carson O’Connor, our In addition to the marketing team, we have over 20 development underwriters who
Marketing Manager, who can work closely with the relevant teams within your organi- regularly visit our brokers to develop business.
sation in order to prepare and produce any necessary co-branded or white-labelled
marketing documentation, including brochures, claims examples, coverage compari-
son tools and frequently asked questions.
Carson is also an expert in social media marketing and manages our extensive social
media presence and can provide training courses to your staff covering social media
marketing and how to use it to effectively prospect for new clients. We always include
this as a section within our open broker training courses and it routinely scores the
highest marks of all sessions.
11

13. MARKETING
Resources
As part of our core marketing function we also produce a significant volume of insur-
ance related content. This can be found under the “Media” section of our corporate
website, and also on the following blogs and third party social media sites:
CFC’s corporate website:
www.cfcunderwriting.com
All the latest CFC general business news:
www.cfcunderwritingblog.com
All the latest technology risk related news:
www.technologyinsuranceblog.com
All the latest media risk related news:
www.mediainsuranceblog.com
All the latest management liability related news:
www.managementliabilityblog.com
All the latest recruitment risk related news:
www.recruitmentinsuranceblog.com
All the latest life science risk related news:
www.lifescienceinsuranceblog.com
All the latest healthcare risk related news:
www.healthcareinsuranceblog.com
YouTube video channel:
www.youtube.com/user/CFCUnderwriting
Twitter feed:
@cfcunderwriting
We can provide this content under licence to you for re-use in newsletters, blogs, our
online platforms or sections of your corporate website.
CFC Broker Area
Another valuable resource is the CFC broker area on our corporate website. Each
CFC broker is issued with a username and password to access this area. Here brokers
are able to track their enquiries, orders and renewals. Brokers also earn points for
these things which can be spent in our monthly sealed bid broker loyalty auction ac-
cessible through the area. Even more features are on their way. To visit the area, go
to www.cfcunderwriting.com/Clients/Broker-login.aspx
12

14. CLAIMS
Overview Global Network
We pride ourselves on providing a superior level of customer service and this is never As CFC provide insurance for businesses in over 50 countries around the world, it is
more important than at the time of a claim. Claims is at the core of our service propo- essential that we provide a market leading claims service to our clients. The claims
sition and we have an in-house claims team, based in the centre of our underwriting team works very closely with its claims partners and capacity providers in Lloyd’s to
room, to deliver on this service promise. continually review and enhance our claims systems and processes.
Our claims team is led by our claims manager, Tim Danbury. Alongside Tim are Jes- We enjoy relationships with the leading loss adjusting and legal service providers to
sica Wright and Ashley Burdon, both of whom are experienced claims handlers hav- the insurance industry and they, in turn, have access to a network of associated offices
ing both previously worked at Lexington. Our claims team understand the difference and experts around the globe. This means that all of our customers get the claims
in how SME claims need to be handled (as opposed to big business claims) and they service they deserve, regardless of their location.
work closely with the broker and policyholder to provide guidance, regular updates
and ultimately a swift settlement. Privacy Breach Hotline
Launched in partnership with Baker Hostetler, we also offer a privacy breach hotline
Tim Danbury, Claims Manager to our US cyber customers, giving them immediate access to high quality legal advice
Tim joined us from the leading UK solicitors, Kennedys, where he had been working as in the event that they suffer a privacy breach. This service includes the assessment of
an in-house TPA and prior to that he was a member of Brit’s claims team. He has been legal and contractual notice obligations, the management of contact with impacted
working in the Lloyd’s market for 15 years.
parties, advice on how to minimise the potential for lawsuits and regulatory enforce-
ment actions and assistance with defence against assessments by the card compa-
Tim and his team are the loss notification point for all CFC claims. Once they re- nies.
ceive a claim and have reviewed the details they will contact you (or the insured if
you prefer), obtain any additional information and walk you though the next steps.
For professional liability claims the next step usually involves engaging our extensive
international network of lawyers, adjusters and other service providers who are there
to provide a robust defence to the insured against any litigation.
Jessica Wright, Claims Adjuster
Jessica has several years experience in claims, particularly US CGL claims, having
started out at Lexington as a Claims Examiner in 2008. At CFC, she helps ensure any
claims that come through are dealt with thoroughly and efficiently.
Ashley Burdon, Claims Adjuster
Previously a Claims Processing Technician at Lexington, Ashley joined CFC in July
2012. Like Jessica, he assists in the quick, thorough and friendly processing of claims.
Ashley is also Cert CII qualified.
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15. 85 Gracechurch Street
London EC3V 0AA
Tel: +44 (0) 207 220 8500
Web: www.cfcunderwriting.com
General enquiries: enquiries@cfcunderwriting.com
Quote requests: inbox@cfcunderwriting.com
Claims: newclaims@cfcunderwriting.com