SlideShare a Scribd company logo
1 of 15
Paul Harrison CarveConsulting.com
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object]
Bet  on the  inevitable
[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object],[object Object]
[object Object]
[object Object]

More Related Content

Viewers also liked

Viewers also liked (6)

Reputation 2.0
Reputation 2.0Reputation 2.0
Reputation 2.0
 
Developing Social Media Strategies for Travel
Developing Social Media Strategies for TravelDeveloping Social Media Strategies for Travel
Developing Social Media Strategies for Travel
 
The Business of Social Recruiting
The Business of Social RecruitingThe Business of Social Recruiting
The Business of Social Recruiting
 
The Intention Web
The Intention WebThe Intention Web
The Intention Web
 
Employer Reputation in the Social Web
Employer Reputation in the Social WebEmployer Reputation in the Social Web
Employer Reputation in the Social Web
 
Social Media in 2011
Social Media in 2011Social Media in 2011
Social Media in 2011
 

Similar to Social Search and UGC

Week 7 Giles Palmer Presentation
Week 7 Giles Palmer PresentationWeek 7 Giles Palmer Presentation
Week 7 Giles Palmer Presentation
Mediabistro
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
Sarah Hofstetter
 

Similar to Social Search and UGC (20)

Brand analytics
Brand analyticsBrand analytics
Brand analytics
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
How do we as PR and communications professionals demonstrate our worth?
How do we as PR and communications professionals demonstrate our worth?How do we as PR and communications professionals demonstrate our worth?
How do we as PR and communications professionals demonstrate our worth?
 
C2.0 2010 d lacallade presentation version
C2.0 2010 d lacallade presentation versionC2.0 2010 d lacallade presentation version
C2.0 2010 d lacallade presentation version
 
Creative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursCreative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and Entrepreneurs
 
Buzzient pyramis report 2009-04
Buzzient pyramis report 2009-04Buzzient pyramis report 2009-04
Buzzient pyramis report 2009-04
 
How to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital CommunicationHow to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital Communication
 
Landing a Great Economic Development Website
Landing a Great Economic Development WebsiteLanding a Great Economic Development Website
Landing a Great Economic Development Website
 
B2B social media marketing - Taking it to the next level
B2B social media marketing - Taking it to the next levelB2B social media marketing - Taking it to the next level
B2B social media marketing - Taking it to the next level
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
How to measure Social Media ROI
How to measure Social Media ROIHow to measure Social Media ROI
How to measure Social Media ROI
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media Measurement
 
HI-BORN DIGITAL AND SOCIAL MEDIA ROLL OUT final.pptx
HI-BORN DIGITAL AND SOCIAL MEDIA ROLL OUT final.pptxHI-BORN DIGITAL AND SOCIAL MEDIA ROLL OUT final.pptx
HI-BORN DIGITAL AND SOCIAL MEDIA ROLL OUT final.pptx
 
Week 7 Giles Palmer Presentation
Week 7 Giles Palmer PresentationWeek 7 Giles Palmer Presentation
Week 7 Giles Palmer Presentation
 
Build Your Community: Primer
Build Your Community: Primer Build Your Community: Primer
Build Your Community: Primer
 
How Do Social Media & Search Intersect
How Do Social Media & Search Intersect How Do Social Media & Search Intersect
How Do Social Media & Search Intersect
 
Go to Market Strategy (GTM)
Go to Market Strategy (GTM)Go to Market Strategy (GTM)
Go to Market Strategy (GTM)
 
Ecosystems/Partnering Roadmap For A Typical AR Platform Startup
Ecosystems/Partnering Roadmap For A Typical AR Platform StartupEcosystems/Partnering Roadmap For A Typical AR Platform Startup
Ecosystems/Partnering Roadmap For A Typical AR Platform Startup
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
 

More from Carve

ManpowerGroup - Social Strategy
ManpowerGroup - Social StrategyManpowerGroup - Social Strategy
ManpowerGroup - Social Strategy
Carve
 
The Business of Social Recruiting and HR
The Business of Social Recruiting and HR The Business of Social Recruiting and HR
The Business of Social Recruiting and HR
Carve
 
How To: Upload a Twitter header image
How To: Upload a Twitter header imageHow To: Upload a Twitter header image
How To: Upload a Twitter header image
Carve
 
The Business Case for Twitter
The Business Case for TwitterThe Business Case for Twitter
The Business Case for Twitter
Carve
 
Carve Consulting - Community Analyst
Carve Consulting - Community AnalystCarve Consulting - Community Analyst
Carve Consulting - Community Analyst
Carve
 

More from Carve (20)

Social Media Strategies to Engage Older Audiences #SocialSeniors
Social Media Strategies to Engage Older Audiences #SocialSeniorsSocial Media Strategies to Engage Older Audiences #SocialSeniors
Social Media Strategies to Engage Older Audiences #SocialSeniors
 
Tapping into dark social conversations
Tapping into dark social conversationsTapping into dark social conversations
Tapping into dark social conversations
 
Manpower - Ask Manpower
Manpower - Ask ManpowerManpower - Ask Manpower
Manpower - Ask Manpower
 
Goldsmiths - University of London
Goldsmiths - University of LondonGoldsmiths - University of London
Goldsmiths - University of London
 
Lotus - Lead generation
Lotus - Lead generationLotus - Lead generation
Lotus - Lead generation
 
EE - 'Jobs at EE' LinkedIn group
EE - 'Jobs at EE' LinkedIn groupEE - 'Jobs at EE' LinkedIn group
EE - 'Jobs at EE' LinkedIn group
 
Thames Valley Housing Association - Social Recruiting
Thames Valley Housing Association - Social RecruitingThames Valley Housing Association - Social Recruiting
Thames Valley Housing Association - Social Recruiting
 
EY - Global Quiz
EY - Global QuizEY - Global Quiz
EY - Global Quiz
 
RB - Gamechangers
RB - GamechangersRB - Gamechangers
RB - Gamechangers
 
Aviva - #DevChallenge
Aviva - #DevChallengeAviva - #DevChallenge
Aviva - #DevChallenge
 
ManpowerGroup - Social Strategy
ManpowerGroup - Social StrategyManpowerGroup - Social Strategy
ManpowerGroup - Social Strategy
 
Social Recruiting in the Public Sector
Social Recruiting in the Public SectorSocial Recruiting in the Public Sector
Social Recruiting in the Public Sector
 
Twitter for Graduate Recruiters
Twitter for Graduate Recruiters Twitter for Graduate Recruiters
Twitter for Graduate Recruiters
 
Join eSynergy Solutions
Join eSynergy SolutionsJoin eSynergy Solutions
Join eSynergy Solutions
 
The Business of Social Recruiting and HR
The Business of Social Recruiting and HR The Business of Social Recruiting and HR
The Business of Social Recruiting and HR
 
How To: Upload a Twitter header image
How To: Upload a Twitter header imageHow To: Upload a Twitter header image
How To: Upload a Twitter header image
 
LinkedIn for Personal Branding - Step-by-Step guide
LinkedIn for Personal Branding - Step-by-Step guideLinkedIn for Personal Branding - Step-by-Step guide
LinkedIn for Personal Branding - Step-by-Step guide
 
The Business Case for Twitter
The Business Case for TwitterThe Business Case for Twitter
The Business Case for Twitter
 
Social Recruiting & Resourcing
Social Recruiting & ResourcingSocial Recruiting & Resourcing
Social Recruiting & Resourcing
 
Carve Consulting - Community Analyst
Carve Consulting - Community AnalystCarve Consulting - Community Analyst
Carve Consulting - Community Analyst
 

Recently uploaded

obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
yulianti213969
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Recently uploaded (20)

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 

Social Search and UGC

Editor's Notes

  1. For example, the Ritz, has already woven in social to their experience, each hotel manager spend over an hour reviewing the online conversation (even Tweets) at their location before walking the grounds each morning.
  2. This is your brand’s home page Top 10 search results of Google – 6-7 will be social – defines a brand.
  3. Humanize your brand WOM on Crack
  4. All about conversations – and adding value Peckham shopping centre – why would I friend that? --------- Seth Godin’s book Tribes describes the world as populated by individuals who crave a sense of belonging, ‘ Human beings can’t help it: we need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and to take from), a group of like minded people’ (Godin, 2009) People can never belong to too many tribes, we are in some ways insatiable for belonging, ‘ We want to belong to not just one tribe, it turns out, but to many. And if you give us tools and make it easy we’ll keep joining’ (Godin, 2009).