10. Social Media Partecipation Source: Casaleggio Associati, 2009 The benefits wouldn’t beat investments The company participates to some social media The people in the company can talk in name of the company respecting some rules The company participates systematically to the conversations in blogs and forums It has happened that the company participated in an official way
11. Integration with the physical world Source: Casaleggio Associati, 2009 No integration Physical store to sell and to pick up Personalization services or services sold in the store Offering physical stores services in white label Totems in stores from where you can buy on line Other Selling in phisical stores cards with credit to be used on line