2. James Grant
How has Joseph Rowntree Foundation answered some
of these questions..?
• How has twitter helped JRF do the day job.?
• The ethos of social media
• Examples of how it has change JRF work?
• Your interaction with smaller VCOs using social
media (giving a voice to others)
• The erosion of internal & external communications
• JRF identity or multiple identities
2
5. Twitter
How do you use social media in your organisation?
1. To form a community of interest
2. To gather knowledge and information
3. Internal communications
4. To create interactive events
5. Consultations with stakeholders
6. Online learning and professional development
7. To gather feedback
8. To raise awareness of the work of your organisation
9. To promote specific projects, initiatives or jobs
5
6. Twitter
• Twitter its not about what you had for breakfast or
whether youre stopping for a latte,
• its about listening, connecting and sharing about very
specific topics.
• A newspaper tailored to your interests.
• An executive summary of thoughts by the leading
VCS thinkers.
• A „heads up‟ abut issues before decisions are taken
• A way of involving hundreds of people to help with
your problems
• A quick way of loading time relevant content onto
your website, often from a mobile phone. 6
8. Help us campaign..?
• Crowdsourcing – the best example
www.voluntarysectorcuts.org.uk but also Google docs
example on local cuts.
• North Yorkshire PCT cuts picked up by BBC,
Guardian & Third Sector with minimal effort.
• Examples from national charities around fundraising
and facebook campaigns may become more relevant
to how local VCOs interact with place.
• Its very easy to build campaigns through facebook
that can quickly gain large numbers of followers. 8
9. Helping us network..?
• At its heart social networks are about sharing.
• Instead of forwarding a link on an email, build a
following of people who have a vested interest in
what you do.
• Raise the profile of NYYF as a service provider, as an
information provider, as a leader in social change in
North Yorkshire.
• Open data – sharing with colleges nationally what
open data is available and how best to use it.
• Together we work better and this is the most flexible
form of collaboration 9
10. Helping us consult..?
Its cheap and quick in responding to:
• Declining participation in formal representative
politics (but doesn’t engage everyone)
• Increasing engagement of the public in decision-
making
• Use of online tools to facilitate debate
• Local government will involve the VCS in policy
development but will also bypass direct to citizens.
• LSDOs act as an intermediary so need to be in the
middle of communication channels.
• Private companies are increasingly moving into
consultation: www.yougov.com 10
11. Helping us represent..?
• Bypassing existing gatekeeper organisations.
• Human stories straight to policy makers.
• Can be more open – people can instantly see what
they have contributed.
• Easier to feedback information.
• 24 hrs a day in a location of their choice.
• Often easier for currently underrepresented groups:
young people, or time poor people.
11
•
12. Helping us influence..?
• Retweeting other people‟s tweets builds a coalition.
• They are more likely to retweet yours.
• Share other people‟s links and resources is
recommending them.
• People like people – not faceless corporations (hence
the rise of branding).
• Ask for a call to action – the ladder of action means
people will often start with something small (like
micro-volunteering) that can lead to more action and
maybe a lifetime in the voluntary sector.
12
13. Other social media tools
• York CVS groups
• Email distibution lists
• Eventbrite
• Linkedin
• Skype
• Blogs
• 13
14. Hyperlocal newsletters
• A fundamental change in the way people interact with
place
• % People feel their local community centre is for
‘other people’ but will investigate local things online.
• A mickleagte blog?
• Twitter stream in the shop window?
• How do we collect info that already exists?
14
15. Potential problems..?
• Q We don’t have enough time?
• (This is about changing the way we work, not adding
work more).
• We don’t like technology
• (Fair enough. Look for volunteers to help you– why
not put out the call on social media!)
• We don’t have any followers on twitter
• What do people want to hear from you that they cant
get from other people. Are you part of the
15
community?
16. What do we want to do
about it?
• Do we need an Editorial beyond Angela?
• Changes to VV..?
• A joint CVS blog we can post to via email?
• Blog around a theme? Eg forums or fairness
commission, or Transforming Infrastructure..?
• Will this help smaller organisations?
• Will it help the VCS..? 16
Editor's Notes
The first thing you see when logging on to Twitter is called your “feed”, basically a list of everything the users you follow has posted. Clicking on the tab @Mentions lets you see what Tweets users have posted including your user name e.g @VolCentreYork What opportunities are available in York right now? – this is the main way users message each other, and a direct (private) message service is also available Clicking on the tab Retweets lets you see which Tweets you have posted that other users have reposted via their accounts – to retweet a message, hover the mouse under the Tweet and then click on the “Retweet” link which then appears Clicking on the “Following” link on the right hand side of the page lets you see which Twitter users are following your account – to follow an account, click on a user name and click on the “Follow” button Clicking on the “Followers” link lets you see which Twitter users you are following
Daily twitter traffic has doubled in a year. Twitter tips You only have 140 characters for each Tweet, so try to keep it concise Typing a word with a hash sign in front in your Tweet e.g. # volunteering will let other Twitter users see your Tweet when they search for that word You can shorten links to websites etc. by using sites like bit.ly
Twitter it‟s not about what you had for breakfast or whether you‟re stopping for a latte, it‟s about listening, connecting and sharing about very specific topics. 140 characters gives you titles of blogs, or a single idea. A newspaper tailored to your interests. An executive summary of thoughts by the leading VCS thinkers. A „heads up‟ abut issues before decisions are taken A way of involving hundreds of people as microvolunteers to help with your problems Ask for help A quick way of loading time relevant content onto your website, often from a mobile phone. Tweet things other might be able to use, quotes, or statistics are popular. What is the USP of your tweets? Larger orgs have multiple accounts to have multiple messages or themes (eg @YorkCVS, @Priorytweet & @VolCentreYork). Through using #hashtag you can send your message into the inbox of people who are interested in that topic. A recent example is around funding cuts (using the hashtag #cuts) means York Press articles on funding cuts in north Yorkshire were picked up by the national press and gained a lot of support quickly. Listen in on conversations by people who know more than you! overhearing idle chats between heads of voluntary organisations can help with setting strategic direction, broadening options, learning about new research or just about anything else! 90% of social media users just listen and don‟t contribute. You can follow an entire national conference, save yourself having to leave the building and get the highlight quotes from senior ministers and thinkers. Online courses on how to use twitter - www.opensesame.com/blog/how-use-twitter-few-elearning-courses
Twitter it‟s not about what you had for breakfast or whether you‟re stopping for a latte, it‟s about listening, connecting and sharing about very specific topics. 140 characters gives you titles of blogs, or a single idea. A newspaper tailored to your interests. An executive summary of thoughts by the leading VCS thinkers. A „heads up‟ abut issues before decisions are taken A way of involving hundreds of people as microvolunteers to help with your problems Ask for help A quick way of loading time relevant content onto your website, often from a mobile phone. Tweet things other might be able to use, quotes, or statistics are popular. What is the USP of your tweets? Larger orgs have multiple accounts to have multiple messages or themes (eg @YorkCVS, @Priorytweet & @VolCentreYork). Through using #hashtag you can send your message into the inbox of people who are interested in that topic. A recent example is around funding cuts (using the hashtag #cuts) means York Press articles on funding cuts in north Yorkshire were picked up by the national press and gained a lot of support quickly. Listen in on conversations by people who know more than you! overhearing idle chats between heads of voluntary organisations can help with setting strategic direction, broadening options, learning about new research or just about anything else! 90% of social media users just listen and don‟t contribute. You can follow an entire national conference, save yourself having to leave the building and get the highlight quotes from senior ministers and thinkers.
Potential blockage Potential response We don’t have enough time. This is about changing the way you work, not adding work. We don’t like technology Fair enough. Look for volunteers to help you– why not put out the call on social media! Who is it actually for? ANYone! Social media is a self selecting group. But in particular it will help communication between Staff & volunteers VCOs in NY, NY LSDOs, Statutory partners Private sector partners, Community of interest or geography, and individuals of all kinds. We don’t have any followers on twitter Find your niche. What do people want to hear from you that they can‟t get from other people. Are you part of the community discussing your problems and helping others solve theirs? Are you retweeting other people? Is what you‟re saying interesting? What about accessibility issues? in many cases technology can be the solution to communication problems through adaptions for deaf people or partially sighted. For those who do not currently access the internet a paper version will always be available and there will always be people to talk to. http://www.abilitynet.org.uk/ I don’t understand all the terms Jargon buster guide - www.socialbysocial.com/book/ jargonbuster-0 What if people don’t want to receive this You still have the options of a range of communication methods choice based on what people want to receive: face to face email newsletter text, voice, diagrams and pictures social media? This is just a fad Some parts might be a fad, but the way we work is changing and will use the principles that are leading this technology. We have a new generation who are used to real time information, specific to their wishes, time based and with the ability to comment. Creative collaboration will change the nature of beneficiary and ideas like “organising without organisations” will fundamentally change the VCS. Opting out is not a long term option. What if it all goes wrong What can go wrong? Some negative press? Some discussion leads to conflict? These are part of our daily work and making the discussion more open fits with increasingly justifying what we do to members of the public. Further reading and links
Potential blockage Potential response We don’t have enough time. This is about changing the way you work, not adding work. We don’t like technology Fair enough. Look for volunteers to help you– why not put out the call on social media! Who is it actually for? ANYone! Social media is a self selecting group. But in particular it will help communication between Staff & volunteers VCOs in NY, NY LSDOs, Statutory partners Private sector partners, Community of interest or geography, and individuals of all kinds. We don’t have any followers on twitter Find your niche. What do people want to hear from you that they can‟t get from other people. Are you part of the community discussing your problems and helping others solve theirs? Are you retweeting other people? Is what you‟re saying interesting? What about accessibility issues? in many cases technology can be the solution to communication problems through adaptions for deaf people or partially sighted. For those who do not currently access the internet a paper version will always be available and there will always be people to talk to. http://www.abilitynet.org.uk/ I don’t understand all the terms Jargon buster guide - www.socialbysocial.com/book/ jargonbuster-0 What if people don’t want to receive this You still have the options of a range of communication methods choice based on what people want to receive: face to face email newsletter text, voice, diagrams and pictures social media? This is just a fad Some parts might be a fad, but the way we work is changing and will use the principles that are leading this technology. We have a new generation who are used to real time information, specific to their wishes, time based and with the ability to comment. Creative collaboration will change the nature of beneficiary and ideas like “organising without organisations” will fundamentally change the VCS. Opting out is not a long term option. What if it all goes wrong What can go wrong? Some negative press? Some discussion leads to conflict? These are part of our daily work and making the discussion more open fits with increasingly justifying what we do to members of the public. Further reading and links
