1. Cassidy Lang
Professor Klinkowstein
Selected Business Article
“Be careful whom you recommend on
LinkedIn”
http://money.cnn.com/2013/09/13/technology/linkedin-recommendations/index.html

2. Cassidy Lang
• Pax Dickinson was
forced to resign from
Business Insider
because of the
offensive comments he
made public on his
twitter page
• His comments
included rape jokes
and enmity toward
gender inequality
Professor Klinkowstein

3. Cassidy Lang
Professor Klinkowstein
• Dickinson’s ex-employers continue to recommend
him on LinkedIn
• These companies are now looked down upon for
supporting someone who is known for his
offensiveness

4. Cassidy Lang
Professor Klinkowstein
Target Group
• Students in their early twenties/late teens who use
social media and are looking for jobs

5. Cassidy Lang
Professor Klinkowstein
Environment
Hofstra’s Career Center
Starbucks (Wantagh)

6. Cassidy Lang
Interviews
Grace:
• Have you ever been offensive on a social
media website?
“I wouldn’t say that I’ve been offensive, just
honest. Most of the tweets that I end up
deleting are about my boyfriend, or my
parents.”
• Would you work for someone who
requires seeing your personal sites?
“I think it’s kind of strange for an employer
to require to see personal sites, but I
wouldn’t turn down a job because of it.”
Professor Klinkowstein

7. Cassidy Lang
Interviews (cont…)
Brittany:
• If you knew your employer was going to
see your tweets or posts, would you still
do it?
“My mom follows me on Twitter, so, I’m
pretty cautious already. I don’t really put
too much out there.”
• Where is the strangest place you’ve been
caught posting/tweeting/texting?
“I’ve actually, this is embarrassing,
but…I’ve tweeted from my toilet before.”
Professor Klinkowstein

8. Cassidy Lang
Professor Klinkowstein
Interviews (cont…)
Male student (Daniel)
waiting for an appointment
at the Career Center
• If you knew your employer was
going to see your tweets or posts,
would you still do it?
“I would have to delete a bunch of
things, definitely.”

9. Cassidy Lang
Observations
-Use of a cell phone
-Waiting
-Biting of nails
-Looking around the room frequently
-Professional attire
Professor Klinkowstein

10. Cassidy Lang
Diagonals_Visual Research
Professor Klinkowstein

11. Cassidy Lang
Arcs_Visual Research
Professor Klinkowstein

12. Cassidy Lang
Grids_Visual Research
Professor Klinkowstein

13. Cassidy Lang
High-Key_Visual Research
Professor Klinkowstein

14. Cassidy Lang
Monochromes_Visual Research
Professor Klinkowstein

15. Cassidy Lang
Low-Key_Visual Research
Professor Klinkowstein

16. Cassidy Lang
Neutrals_Visual Research
Professor Klinkowstein

17. Cassidy Lang
Irregular Shapes_Visual Research
Professor Klinkowstein

18. Cassidy Lang
Color
Professor Klinkowstein

19. Cassidy Lang
Black and White
Professor Klinkowstein

20. Cassidy Lang
Professor Klinkowstein
• “Invisible Cloak”
• An extension built for Google chrome,
designed in order to “hide” an individual’s
online persona from
employers/colleges/unwanted visitors. By
entering your e-mail linked to the accounts,
you will become “invisible”. Any
pictures/posts linked to your name will be
hidden.