1. The Social PR
Collective

2. About Me
Cassie Boorn is writer, entrepreneur, social media specialist and PR girl who
has built digital programs for Fortune 500 companies, entrepreneurs, small
businesses and bloggers. Her work been featured in the New York Times,
Chicago Tribune, NPR: All Things Considered, Forbes and Psychology Today.
She is the founder of AskaPRGirl and is a regular contributor at The
Grindstone and Babble Voices.
A few of her accomplishments:
• Created digital programs for Fortune 500 brands including P&G, American
Express, Fiat and Daily Candy
• Attended more than a dozen blogging conferences and built relationships
with more than 500 influencers
• Featured speaker at key industry events including Tech Week, Blissdom
and Advertising Week

3. Services
Blogger and Media List Creation
Campaign management
Media list creation includes: a custom list of 200
key contacts that reach a combined 10 million Start to finish campaign management including up to 3
impressions. Media List includes URL, monthly hours consulting on campaign strategy and
impressions, reach of social channels and recommended tactics, creation of plan and timeline,
contact info. campaign execution and creation of a full-wrap up
report.
Media Outreach
Creation of media plan and custom pitch and Conversation monitoring
media outreach securing a minimum of 5
placements that reach a combined 1.5 million Daily conversation monitoring and creation of a weekly
impressions. report highlighting all media coverage and social
mentions.
Social Media Strategy
social strategy creation includes holistic strategy, Event management
recommended channels, content strategy, voice Even planning including: timeline, management of
guidelines, suggested content, and tactics for
growing a highly engaged following. event space design, catering and other details, media
outreach, networking at event, following up for
Content Creation coverage.
Content creation includes a months worth of
visual and text content for 2 social channels. Strategy Planning
Includes brainstorming, planning, research, campaign
Community management development, identifying strategic partners, media
Content creation including a months worth of strategy, social strategy, creation of press materials, etc
visual and text content for 2 social channels as
well as leveraging tactics to increase social Management Hourly Rate
following by 15% monthly. Daily social media
monitoring, responding to comments and up to 3 Includes project management, media outreach, etc.
hours of crisis PR support.

4. Let’s Talk!
Cassie Boorn
www.askaprgirl.com
@cassieboorn