Contenu connexe Similaire à Braithwaite Communications Capabilities Similaire à Braithwaite Communications Capabilities (20) Braithwaite Communications Capabilities12. ROI of Point-of-View Marketing©
Success
$10 billion
in new
assets
Dozens of
Inbound
Phone Calls,
Meetings
Expansion
into New
centers of
influence
400%
Increase in
customer
touch points
Positioned as
Industry
Authority,
14 Million media source
Impressions
17. ROI of Point-of-View Marketing©
Success
$40 million
in new
contracts
8 new
mult-million
dollar RFPs
Expansion
into 3 New
Branches of
Gov.
200%
Increase in
customer
touch points
Positioned
as Industry
Authority
10 Million
Impressions
23. AMO Overview - Typical Team
Customer
Account
SVP Delivery
Manager
Bill Lewallen
Alliance Competency Centers
Project Sponsor
Java
Microsoft E-Biz QA
AMO Director
IT Resources
Scott Niness
VP VP VP VP
Project Manager
IT Manager
Engagement
Resource Pool
Offshore
Manager
Bench
PMO Director Team
Appl. Tech. DB Tech.
Lead Lead
Onshore
Team Functional
Specialists
QA Manager
Testers Developers
QA Tester
Appl. Tech. Maintenance Support Spec. Test
BA’s
Lead Developer Writers
Alliance Global Delivery
Developers Support
Spec.
24. AMO Overview - Steady State Phase
Technology / Additional Tool Implementation
Alliance PMO-supported tools that improve communication,
knowledge transfer, process, visibility, and management reporting
(examples: Wiki, JIRA)
Process Improvements
Efficiency tools such as the PTO Tracker, Capacity Planning
Model will ensure a complete support model
Cost reductions, process improvements, code consolidation and
reuse, and standards
Best Practices JIRA Issue Tracking Tool
Best Practices (Tools): JIRA
What is JIRA?
JIRA is an issue tracking and project management application developed to make this process easier for your team.
JIRA has been designed with a focus on task achievement, is instantly usable and is flexible to work with.
JIRA Features
Issue Totals Closed Issues by Month •Manage bugs, features, tasks, improvements or any issue
•A clean and powerful user interface that is easy to understand for both business and technical users
•Map your business processes to custom workflows
•Track attachments, changes, components and versions
PeopleCare activities such as Lunch and Learn Sessions,
100 •Full text searching and powerful filtering (customizable, save-able, shareable and subscribe-able!)
250 •Customizable dashboards and real-time statistics
Number of Issues
Number of Issues
215 •Easily extended to and integrated with other systems (including email, RSS, Excel, XML and source control)
200 80 •Runs on almost any hardware, OS and database platform
192
186 11 Task/Sub Task Req. •Web service enabled for programmatic control (SOAP, XML-RPC and REST interfaces)
174 Total Closed JIRA Costs: $4800 Enterprise License
60
150 22 Bug Req. Deploy a single instance of JIRA in a commercial environment on 1 server; Unlimited projects, users and issues; Free
138 software maintenance for 12 months - including free updates and email support ; Full source code (under a developer
9
98 Total Entered source license which allows for broad customization)
80 75 9 Report Req.
100 40 3 15
60 Total Backlog JIRA Website: http://www.atlassian.com/software/jira/
58 54 16
10
40 49 4 CI Req.
39
20 7 2
50 23 38 6
26
Continuous Improvement Dashboard, Bi-Weekly KX Sharing
19 16
0
0
Dec Jan Feb March
Nov Dec Jan Feb March
Months Month © 2004 EMC Corporation. All rights reserved. 38
New Issues by Month Currently Open Issues by Month
Sessions are designed to improve morale and retention
120 250
Number of Issues
100 23 [ENFP] [INFP] [ENFJ] [INFJ] [ESTJ] [ISTJ] [ESFJ] [ISFJ]
200
Number of Issues
21 Task/Sub Task Req. 11 22 Task/Sub Task Req.
25 [ENTP] [INTP] [ENTJ] [INTJ] [ESTP] [ISTP] [ESFP] [ISFP]
5 13
80 7 11 15
14
150 21 12
Bug Req. Bug Req.
16 0
28 19
60
10 Report Req. Report Req.
20 100
5
40 17 19 159
148
141
12 140
CI Req. CI Req.
3
50119
10
44
20 5
28 27
15
0 0
Myers Briggs / Jung’s Typology
Dec Jan Feb March Nov Dec Jan Feb March
Teambuilding Exercise
Month Month
Discovery Integration Optimization Steady State
Notes de l'éditeur <number> POV include Gatorade – water is not enough to achieve peak performanceDove – Real Beauty lies withinWhirlpool – house work shouldn’t take away from life’s work<number> Point-of-View Marketing (POV) is our proprietary approach to targeting and tracking public relations campaigns. Think of it as radar for PR.It is centered on a single, forward-thinking statement to your market – your POV -- and is supported by three layers of expression: Marketing Actions, Market Commentary, and Milestone Announcements.. The milestone announcements <number> <number> <number> <number> <number> <number> <number> <number> <number> <number> <number>