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About Us




           Stories worth spreading…™
Our
Branding
World View
Our
Branding
World View
Clients



          onebigcampus ®
POV Marketing ©
Point-of-View Marketing
Success
Point-of-View Marketing
Success




                 ©
The Coverage
ROI of Point-of-View Marketing©
Success


                                                                         $10 billion
                                                                           in new
                                                                           assets

                                                           Dozens of
                                                            Inbound
                                                          Phone Calls,
                                                           Meetings
                                             Expansion
                                              into New
                                             centers of
                                              influence
                                  400%
                               Increase in
                                customer
                              touch points
              Positioned as
                Industry
               Authority,
 14 Million   media source
Impressions
The Market Action -- TroopIdeas.com
The Market Action -- TroopIdeas.com
The Coverage
ROI of Point-of-View Marketing©
Success


                                                                         $40 million
                                                                           in new
                                                                          contracts
                                                             8 new
                                                          mult-million
                                                          dollar RFPs
                                            Expansion
                                             into 3 New
                                            Branches of
                                                Gov.
                                 200%
                              Increase in
                               customer
                             touch points
               Positioned
               as Industry
                Authority
  10 Million
 Impressions
Quarterly
Magazine
Blog
Capabilities
      AMO
  Introduction
December 17, 2008
AMO Overview - Typical Team


Customer

                       Account
                                     SVP Delivery
                       Manager
                                     Bill Lewallen
                                                                                                Alliance Competency Centers
Project Sponsor
                                                                                                                                     Java
                                                                                                 Microsoft       E-Biz   QA


                     AMO Director
IT Resources
                     Scott Niness
                                                                                                    VP           VP      VP            VP


                                                                            Project Manager
  IT Manager



                     Engagement
                                                                                                                              Resource Pool
                                                      Offshore
                      Manager
                                                                                                                                 Bench
PMO Director                                           Team
                                                                   Appl. Tech.                DB Tech.
                                                                     Lead                      Lead
                  Onshore
                   Team                                                                                                         Functional
                                                                                                                                Specialists
 QA Manager
                                                                                                                         Testers         Developers
                                                                                                     QA Tester
                  Appl. Tech.                        Maintenance             Support Spec.                                          Test
                                     BA’s
                    Lead                              Developer                                                                    Writers


                                                                                        Alliance Global Delivery

                  Developers        Support
                                     Spec.
AMO Overview - Steady State Phase

                                                                                        Technology / Additional Tool Implementation
                                                                                                                   Alliance PMO-supported tools that improve communication,
                                                                                                                   knowledge transfer, process, visibility, and management reporting
                                                                                                                   (examples: Wiki, JIRA)
                                                                                        Process Improvements
                                                                                                                   Efficiency tools such as the PTO Tracker, Capacity Planning
                                                                                                                   Model will ensure a complete support model
                                                                                                                   Cost reductions, process improvements, code consolidation and
                                                                                                                   reuse, and standards
                                                                                        Best Practices                                                                                                                                                         JIRA Issue Tracking Tool
                                                                                                                                                                                                                                                                    Best Practices (Tools): JIRA

                                                                                                                                                                                                                                                                    What is JIRA?
                                                                                                                                                                                                                                                                    JIRA is an issue tracking and project management application developed to make this process easier for your team.
                                                                                                                                                                                                                                                                    JIRA has been designed with a focus on task achievement, is instantly usable and is flexible to work with.
                                                                                                                                                                                                                                                                    JIRA Features
                                                                  Issue Totals                                                                                          Closed Issues by Month                                                                           •Manage bugs, features, tasks, improvements or any issue
                                                                                                                                                                                                                                                                         •A clean and powerful user interface that is easy to understand for both business and technical users
                                                                                                                                                                                                                                                                         •Map your business processes to custom workflows
                                                                                                                                                                                                                                                                         •Track attachments, changes, components and versions




                                                                                                                   PeopleCare activities such as Lunch and Learn Sessions,
                                                                                                                                                 100                                                                                                                     •Full text searching and powerful filtering (customizable, save-able, shareable and subscribe-able!)
                                250                                                                                                                                                                                                                                      •Customizable dashboards and real-time statistics
             Number of Issues




                                                                                                                             Number of Issues




                                                                                      215                                                                                                                                                                                •Easily extended to and integrated with other systems (including email, RSS, Excel, XML and source control)
                                200                                                                                                              80                                                                                                                      •Runs on almost any hardware, OS and database platform
                                                                                                  192
                                                                        186                                                                                                      11                  Task/Sub Task Req.                                                  •Web service enabled for programmatic control (SOAP, XML-RPC and REST interfaces)
                                                           174                                               Total Closed                                                                                                                                           JIRA Costs: $4800 Enterprise License
                                                                                                                                                 60
                                150                                                                                                                                              22                  Bug Req.                                                       Deploy a single instance of JIRA in a commercial environment on 1 server; Unlimited projects, users and issues; Free
                                               138                                                                                                                                                                                                                  software maintenance for 12 months - including free updates and email support ; Full source code (under a developer
                                                                                                                                                                    9
                                                                       98                                    Total Entered                                                                                                                                          source license which allows for broad customization)
                                                                                  80 75                                                                                           9                  Report Req.
                                100                                                                                                              40 3              15
                                              60                                                             Total Backlog                                                                                                                                          JIRA Website: http://www.atlassian.com/software/jira/
                                                          58      54                                                                                                                          16
                                                                                                                                                    10
                                                                                            40 49                                                                   4                                CI Req.
                                                     39
                                                                                                                                                 20 7                                          2
                                 50      23                                                                                                                                      38            6
                                                                                                                                                                   26




                                                                                                                   Continuous Improvement Dashboard, Bi-Weekly KX Sharing
                                                                                                                                                    19                                        16
                                                                                                                                                  0
                                     0
                                                                                                                                                   Dec            Jan            Feb         March
                                         Nov          Dec          Jan            Feb       March
                                                                 Months                                                                                                  Month                                                                                 © 2004 EMC Corporation. All rights reserved.                                                                                38




                                                               New Issues by Month                                                                            Currently Open Issues by Month



                                                                                                                   Sessions are designed to improve morale and retention
                       120                                                                                                                       250
                                                                                                                              Number of Issues




                       100                                                                                                                                                            23                                                                                        [ENFP] [INFP] [ENFJ] [INFJ] [ESTJ] [ISTJ] [ESFJ] [ISFJ]
                                                                                                                                                 200
Number of Issues




                                                     21                                                 Task/Sub Task Req.                                                11          22             Task/Sub Task Req.
                                                                                                                                                                                             25                                                                                [ENTP] [INTP] [ENTJ] [INTJ] [ESTP] [ISTP] [ESFP] [ISFP]
                                                                                                                                                              5           13
                                80                                                                                                                            7                       11     15
                                                                                                                                                                          14
                                                                                                                                                 150         21                              12
                                                                                                        Bug Req.                                                                                     Bug Req.
                                                                            16                                                                          0
                                                     28                                                                                                19
                                60
                                   10                                                                   Report Req.                                                                                  Report Req.
                                                                            20                                                                   100
                                                      5
                                40 17                                                        19                                                                                       159
                                                                                                                                                                          148
                                                                                                                                                             141
                                                                            12                                                                                                               140
                                                                                                        CI Req.                                                                                      CI Req.
                                    3
                                                                                                                                                  50119
                                                                                             10
                                                     44
                                20                                                            5
                                   28                                       27
                                                                                             15
                                 0                                                                                                                 0
                                                                                                                                                                                                                                                                                              Myers Briggs / Jung’s Typology
                                  Dec                Jan                    Feb             March                                                      Nov   Dec          Jan         Feb   March
                                                                                                                                                                                                                                                                                                 Teambuilding Exercise
                                                               Month                                                                                                     Month




                                                                                                          Discovery                                                                                                       Integration   Optimization   Steady State
Source: The Standish Group Chaos Report   26
Source: The Standish Group Chaos Report   27
APPROACH




RightLineTM is designed
to address specific client
and project needs in key
areas as they change
throughout the software
lifecycle.




                                        28
www.ITBillofRights.com
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities

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Braithwaite Communications Capabilities

  • 1. About Us Stories worth spreading…™
  • 4. Clients onebigcampus ®
  • 8.
  • 9.
  • 10.
  • 12. ROI of Point-of-View Marketing© Success $10 billion in new assets Dozens of Inbound Phone Calls, Meetings Expansion into New centers of influence 400% Increase in customer touch points Positioned as Industry Authority, 14 Million media source Impressions
  • 13.
  • 14. The Market Action -- TroopIdeas.com
  • 15. The Market Action -- TroopIdeas.com
  • 17. ROI of Point-of-View Marketing© Success $40 million in new contracts 8 new mult-million dollar RFPs Expansion into 3 New Branches of Gov. 200% Increase in customer touch points Positioned as Industry Authority 10 Million Impressions
  • 18.
  • 19.
  • 21. Blog
  • 22. Capabilities AMO Introduction December 17, 2008
  • 23. AMO Overview - Typical Team Customer Account SVP Delivery Manager Bill Lewallen Alliance Competency Centers Project Sponsor Java Microsoft E-Biz QA AMO Director IT Resources Scott Niness VP VP VP VP Project Manager IT Manager Engagement Resource Pool Offshore Manager Bench PMO Director Team Appl. Tech. DB Tech. Lead Lead Onshore Team Functional Specialists QA Manager Testers Developers QA Tester Appl. Tech. Maintenance Support Spec. Test BA’s Lead Developer Writers Alliance Global Delivery Developers Support Spec.
  • 24. AMO Overview - Steady State Phase Technology / Additional Tool Implementation Alliance PMO-supported tools that improve communication, knowledge transfer, process, visibility, and management reporting (examples: Wiki, JIRA) Process Improvements Efficiency tools such as the PTO Tracker, Capacity Planning Model will ensure a complete support model Cost reductions, process improvements, code consolidation and reuse, and standards Best Practices JIRA Issue Tracking Tool Best Practices (Tools): JIRA What is JIRA? JIRA is an issue tracking and project management application developed to make this process easier for your team. JIRA has been designed with a focus on task achievement, is instantly usable and is flexible to work with. JIRA Features Issue Totals Closed Issues by Month •Manage bugs, features, tasks, improvements or any issue •A clean and powerful user interface that is easy to understand for both business and technical users •Map your business processes to custom workflows •Track attachments, changes, components and versions PeopleCare activities such as Lunch and Learn Sessions, 100 •Full text searching and powerful filtering (customizable, save-able, shareable and subscribe-able!) 250 •Customizable dashboards and real-time statistics Number of Issues Number of Issues 215 •Easily extended to and integrated with other systems (including email, RSS, Excel, XML and source control) 200 80 •Runs on almost any hardware, OS and database platform 192 186 11 Task/Sub Task Req. •Web service enabled for programmatic control (SOAP, XML-RPC and REST interfaces) 174 Total Closed JIRA Costs: $4800 Enterprise License 60 150 22 Bug Req. Deploy a single instance of JIRA in a commercial environment on 1 server; Unlimited projects, users and issues; Free 138 software maintenance for 12 months - including free updates and email support ; Full source code (under a developer 9 98 Total Entered source license which allows for broad customization) 80 75 9 Report Req. 100 40 3 15 60 Total Backlog JIRA Website: http://www.atlassian.com/software/jira/ 58 54 16 10 40 49 4 CI Req. 39 20 7 2 50 23 38 6 26 Continuous Improvement Dashboard, Bi-Weekly KX Sharing 19 16 0 0 Dec Jan Feb March Nov Dec Jan Feb March Months Month © 2004 EMC Corporation. All rights reserved. 38 New Issues by Month Currently Open Issues by Month Sessions are designed to improve morale and retention 120 250 Number of Issues 100 23 [ENFP] [INFP] [ENFJ] [INFJ] [ESTJ] [ISTJ] [ESFJ] [ISFJ] 200 Number of Issues 21 Task/Sub Task Req. 11 22 Task/Sub Task Req. 25 [ENTP] [INTP] [ENTJ] [INTJ] [ESTP] [ISTP] [ESFP] [ISFP] 5 13 80 7 11 15 14 150 21 12 Bug Req. Bug Req. 16 0 28 19 60 10 Report Req. Report Req. 20 100 5 40 17 19 159 148 141 12 140 CI Req. CI Req. 3 50119 10 44 20 5 28 27 15 0 0 Myers Briggs / Jung’s Typology Dec Jan Feb March Nov Dec Jan Feb March Teambuilding Exercise Month Month Discovery Integration Optimization Steady State
  • 25.
  • 26. Source: The Standish Group Chaos Report 26
  • 27. Source: The Standish Group Chaos Report 27
  • 28. APPROACH RightLineTM is designed to address specific client and project needs in key areas as they change throughout the software lifecycle. 28
  • 29.

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  2. POV include Gatorade – water is not enough to achieve peak performanceDove – Real Beauty lies withinWhirlpool – house work shouldn’t take away from life’s work<number>
  3. Point-of-View Marketing (POV) is our proprietary approach to targeting and tracking public relations campaigns. Think of it as radar for PR.It is centered on a single, forward-thinking statement to your market – your POV -- and is supported by three layers of expression: Marketing Actions, Market Commentary, and Milestone Announcements.. The milestone announcements
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