Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Introduction to information architecture - Elle Geraghty

172 vues

Publié le

Looking for an IA 101? This presentation helps you organise and prioritise your content. First given in this format at Write the Doc in Sydney 2018

Publié dans : Design

Introduction to information architecture - Elle Geraghty

  1. 1. IA for tech writers Write the docs Feb 2018 Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com
  2. 2. Elle Geraghty Content Strategy@ellengeraghty Hello, I’m Elle Radio producer ABC radio BA Comms Project manager Guide Dogs Amnesty International NSW Government Content strategist Australian Museum Qantas Atlassian Virgin Mobile Foxtel NSW Government MA Information and Knowledge
  3. 3. My flavour of content strategy Information architecture Digital strategy Content modelling Content auditing Workshop facilitation Coaching 95% 95% 95% 90% 90% 90% 85% UX research UX design Project management Visual design Communication strategy Editorial / copy-write 80% 50% 40% 80% 25%
  4. 4. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
  5. 5. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Intro to IA
  6. 6. Elle Geraghty Content Strategy@ellengeraghty Navigation v IA IA IA is similar to a file system. It maps chunks of content with a site map. Navigation Navigation is the front end design - how the IA has been expressed graphically.
  7. 7. Elle Geraghty Content Strategy@ellengeraghty Intro to IA Navigation v IA Mental model Taxonomy Wayfinding BrandingCategorisation
  8. 8. Elle Geraghty Content Strategy@ellengeraghty Time to engage
  9. 9. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA inputs
  10. 10. Elle Geraghty Content Strategy@ellengeraghty IA inputs Content audit Content analysis Analytics User research User task Key business drivers
  11. 11. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA tools
  12. 12. Elle Geraghty Content Strategy@ellengeraghty IA tools
  13. 13. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA activities
  14. 14. Elle Geraghty Content Strategy@ellengeraghty IA activities User tasks Audit Card sort Build prototypes Socialise Test and test again!
  15. 15. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Selling IA
  16. 16. Elle Geraghty Content Strategy@ellengeraghty Selling IA Evidence based decisions Understand your audience Take people on ourney Executive conversations
  17. 17. Elle Geraghty Content Strategy@ellengeraghty Time to engage
  18. 18. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA outputs
  19. 19. Elle Geraghty Content Strategy@ellengeraghty IA outputs Rationale deck Spreadsheet Mind map Migration plan Site map
  20. 20. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA resources
  21. 21. Elle Geraghty Content Strategy@ellengeraghty IA resources
  22. 22. Want to learn more? Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com Training workshops in May 2018 IA and content strategy Half day workshop $280 ext GST (min 6p) Full day workshop $550 ext GST (min 6p)
  23. 23. Want to learn more? Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com Sydney content strategy meetup March 26 - costing content www.sydneycontentstrategy.com
  24. 24. Nice to 
 meet you! Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com

×