Free introduction to Marketing Strategy: 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING

1. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
BASICS YOU NEED TO KNOW
ABOUT STRATEGIC MARKETING
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

2. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
1. The AMA’s Marketing definition
2. The Balance of Perceived Value
3. The AMA’s Marketing Strategy definition
4. Segmentation, Targeting, Positioning
5. Branding
6. Marketing-Mix
7. Product
8. Price
9. Place
10. Promotion
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

3. 7
MARKETING-MIX - PRODUCT
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
Product Price
Target
Market
Promotion Place
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

4. 7
MARKETING-MIX - PRODUCT
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
“A bundle of attributes (features, functions,
benefits, and uses) capable of exchange or
use; usually a mix of tangible and intangible
forms. Thus a product may be an idea, a
physical entity (a good), or a service, or any
combination of the three. It exists for the
purpose of exchange in the satisfaction of
individual and organizational objectives.”
AMA
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

5. 7
MARKETING-MIX – PRODUCT 3 LEVELS
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
►core product: the benefits that make your
product or service valuable
►actual product: the physical product
►augmented product: the added value part
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

6. 7
MARKETING-MIX - PLC
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
►Development
►Introduction/Launch
►Growth
►Maturity
►Decline
►Withdrawal
In reality, most
products fail
in the introduct
ion phase
and not all prod
ucts go
through each sta
ge …
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

7. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
To read the description of the presentation, please go to:
http://www.catherinegason.com/2012/11/product
Next week’s presentation will be about:
Price
Feel free to contact me if you have any questions: Catherine Gason
Multilingual Marketing Strategist & VA
catherine@catherinegason.com
www.catherinegason.com
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com